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Bhattacharjee, Biplab and Maiti, Moinak (2025) A Study on the Topological Insights and Network Visualization Mapping of the Indian Equity Market. Risks, 13 (4). ISSN 2227-9091 Available at: https://doi.org/10.3390/risks13040076

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Chatterjee, Swetarupa, Sreen, Naman, Rana, Jyoti, Dhir, Amandeep and Sadarangani, Pradip H. (2022) Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context. International Review on Public and Nonprofit Marketing, 19. pp. 737-762. Springer . ISSN 1865-1984 Available at: https://doi.org/10.1007/s12208-021-00288-1

Chatterjee, Swetarupa, Sreen, Naman and Sadarangani, Pradip H. (2021) An exploratory study identifying motives and barriers to ethical consumption for young Indian consumers. International Journal of Economics and Business Research, 22 (2-3). pp. 127-148. Inderscience Publishers . ISSN 17569850 Available at: https://doi.org/10.1504/IJEBR.2021.116319

Chauhan, Pradeep, Kumar, Rupesh, Arora, Madhu and Sarfraz, Muddassar (2025) Consumer Adoption of Frozen Food Products in Uttarakhand, India during COVID-19 Pandemic. International Journal of Business Performance Management, 26 (5). Inderscience Publishers . ISSN 1368-4892 Available at: https://doi.org/10.1504/IJBPM.2025.10062318

Chauhan, Sumedha and Goyal, Sandeep (2024) A meta-analysis of antecedents and consequences of green trust. Journal of Consumer Marketing, 41 (4). pp. 459-473. Emerald Publishing Limited . ISSN 0736-3761 Available at: https://doi.org/10.1108/JCM-10-2023-6335

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Chhatwani, Malvika (2022) Mortgage delinquency during COVID-19: Do financial literacy and personality traits matter? International Journal of Bank Marketing, 40 (3). pp. 484-510. Emerald . ISSN 0265-2323 Available at: https://doi.org/10.1108/IJBM-05-2021-0215

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Das, Manish, Jebarajakirthy, Charles, M.S., Balaji, Saha, Victor, Paul, Mrinal Kanti and Sivapalan, Achchuthan (2024) Monetary discounts, metaphoric communication and mass prestige based branding: A comprehensive assessment. European Journal of Marketing. Emerald Group Publishing Ltd. . ISSN 0309-0566 (In Press) Available at: https://doi.org/10.1108/EJM-08-2022-0584

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Dwivedi, Ashish, Moktadir, Md. Abdul, Jabbour, Charbel Jos´e Chiappetta and de Carvalho, Daniel Estima (2022) Integrating the circular economy and industry 4.0 for sustainable development: Implications for responsible footwear production in a big data-driven world. Technological Forecasting and Social Change, 175: 121335. Elsevier Inc. . ISSN 00401625 Available at: https://doi.org/10.1016/j.techfore.2021.121335

Ekren, Banu Yetkin, Mangla, Sachin Kumar, Turhanlar, Ecem Eroglu, Kazancoglu, Yigit and Li, Guo (2021) Lateral inventory share-based models for IoT-enabled e-commerce sustainable food supply networks. Computers and Operations Research, 130: 105237. pp. 1-14. Elsevier . ISSN 3050548 Available at: https://doi.org/10.1016/j.cor.2021.105237

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Ganushchak, Tetiana, Sova, Olena, Oviechkina, Olena and Olasiuk, Hanna Petrivna (2024) Next-generation innovation: Food security modeling for positive social effects. E3S Web of Conferences, 558 (01027). EDP Sciences . ISSN 2267-1242 Available at: https://doi.org/10.1051/e3sconf/202455801027

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Gupta, Om Jee, Singh, Krishna Pal, Yadav, Susheel, Darda, Pooja and Parihar, Shubhendra Singh (2025) Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. Emerald Publishing . ISSN 1477-7266 Available at: https://doi.org/10.1108/JHOM-01-2024-0002

Gupta, Om Jee, Srivastava, Manoj K., Darda, Pooja, Yadav, Susheel and Mishra, Vinaytosh (2024) How consumer trust affects the adoption of e-healthcare products on mobile apps: An analysis of perceived usefulness, time, and price. International Journal of Pharmaceutical and Healthcare Marketing. pp. 1-26. Emerald . ISSN 1750-6123 (In Press) Available at: https://doi.org/10.1108/IJPHM-03-2023-0027

Gupta, Parul and Chauhan, Sumedha ORCID: https://orcid.org/0000-0002-1125-8395 (2026) Bridging the trust gap: anthropomorphism, chatbot features, and system features in AI-chatbot adoption across cultures. Behaviour & Information Technology. Taylor and Francis . ISSN 0144-929X (In Press) Available at: https://doi.org/10.1080/0144929X.2026.2682279

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Gupta, Piyush, Pranjal, Piyush, Bera, Sasadhar, Sarkar, Soumya and Sachan, Amit (2021) Performance improvement of supplier-side e-tender-driven marketing process. International Journal of Productivity and Performance Management, 70 (8). pp. 2032-2051. Emerald Group Publishing Ltd. . ISSN 17410401 Available at: https://doi.org/10.1108/IJPPM-11-2019-0534

Hasija, Udit, Gupta, Vedika ORCID: https://orcid.org/0000-0002-8109-498X, Kumar, Deepika and Khan, Jawad (2026) Impact of hope-inducing communication on online consumer sentiment and engagement. International Journal of Data Science and Analytics, 22: 222. Springer International Publishing AG . ISSN 2364-415X Available at: https://doi.org/10.1007/s41060-026-01193-8

Jain, Kokil, Sharma, Isha and Behl, Abhishek (2024) Voice of the stars - exploring the outcomes of online celebrity activism. Journal of Strategic Marketing, 32 (7). pp. 842-863. Routledge . ISSN 0965-254X Available at: https://doi.org/10.1080/0965254X.2021.2006275

Jain, Ritu, Jain, Kokil, Behl, Abhishek, Pereira, Vijay, Giudice, Manlio Del and Vrontis, Demetris (2022) Mainstreaming fashion rental consumption: A systematic and thematic review of literature. Journal of Business Research, 139. pp. 1525-1539. Elsevier Inc. . ISSN 1482963 Available at: https://doi.org/10.1016/j.jbusres.2021.10.071

Jayawardena, Nirma, Ross, Mitchell, Quach, Sara and Grace, Debra (2022) An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents. Asia Pacific Journal of Marketing and Logistics, 35 (7). pp. 1789-1812. Emerald . ISSN 1355-5855 Available at: https://doi.org/10.1108/APJML-10-2021-0786

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Jebarajakirthy, Charles, Saha, Victor, Goyal, Praveen and Mani, Venkatesh (2022) How do value co-creation and e-engagement enhance e-commerce consumer repurchase intention?: An empirical analysis. Journal of Global Information Management, 30 (5). pp. 1-23. IGI Publishing . ISSN 10627375 Available at: https://doi.org/10.4018/JGIM.290369

Joshi, Yatish, Uniyal, Dwarika Prasad and Sangroya, Deepak (2021) Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence. Journal of Cleaner Production, 328: 129638. Elsevier Ltd . ISSN 9596526 Available at: https://doi.org/10.1016/j.jclepro.2021.129638

Kashyap, Abhishek, Shukla, Om Ji, Kumar, Rupesh, Alam, Md Mahmudul and Oberoi, Sarbjit Singh (2024) Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce. Journal of Retailing and Consumer Services, 84: 104171. Elsevier . ISSN 0969-6989 Available at: https://doi.org/10.1016/j.jretconser.2024.104171

Kaur, Jaspreet, Saini, Shweta, Behl, Abhishek and Poonia, Archana (2024) Impact of digital storytelling on improving brand image among consumers. Journal of Promotion Management. United Kingdom . ISSN 1049-6491 (In Press) Available at: https://doi.org/10.1080/10496491.2024.2403760

Kautish, Pradeep, Sharma, Rajesh, Mangla, Sachin Kumar, Jabeen, Fauzia and Awan, Usama (2021) Understanding choice behavior towards plastic consumption: An emerging market investigation. Resources, Conservation and Recycling, 174: 105828. Elsevier B.V. . ISSN 9213449 Available at: https://doi.org/10.1016/j.resconrec.2021.105828

Kazancoglu, Yigit, Yuksel, Damla, Sezer, Muruvvet Deniz, Mangla, Sachin Kumar and Hua, Lianlian (2022) A green dual-channel closed-loop supply chain network design model. Journal of Cleaner Production, 32: 130062. Elsevier Ltd . ISSN 9596526 Available at: https://doi.org/10.1016/j.jclepro.2021.130062

Kesharbani, Neeraj Kumar ORCID: https://orcid.org/0000-0002-3009-4103 and Borah, Manash Jyoti ORCID: https://orcid.org/0000-0003-3924-6721 (2026) Zudio's success story: fortune at the bottom of the pyramid. Thunderbird International Business Review. John Wiley and Sons Inc . ISSN 1096-4762 Available at: https://doi.org/10.1002/tie.70134

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Kumar, Anish, Mangla, Sachin Kumar, Kumar, Pradeep and Song, Malin (2021) Mitigate risks in perishable food supply chains: Learning from COVID-19. Technological Forecasting and Social Change, 166: 120643. Elsevier Inc. . ISSN 401625 Available at: https://doi.org/10.1016/j.techfore.2021.120643

Kumar, Chitresh, Vijayaraghavan, T.A.S., Chakraborty, Abhishek K. and Thompson, Russell G. (2017) Effect of time windows regulations on product cost: an urban case study of carbonated beverage delivery. Annals of Management Science, 5 (2). pp. 17-47. Tennessee State University . ISSN 2161-5012 Available at: https://digitalscholarship.tnstate.edu/ams/vol5/is...

Kumar, Manish and Acharya, Sanlap (2024) Unveiling consumer preferences: evaluating the impact of rating, discount, and deal proneness on purchasing intention. Journal of Revenue and Pricing Management. Springer Nature . ISSN 1476-6930 Available at: https://doi.org/10.1057/s41272-024-00510-9

Kumar, Pankaj, Ahlawat, Pardeep, Yadav, Mahender, Kumar, Parveen and Aggarwal, Vaibhav (2024) Predicting households’ attitudes and product adoption intentions. Marketing Intelligence & Planning. Emerald Publishing Limited . ISSN 0263-4503 (In Press) Available at: https://doi.org/10.1108/MIP-09-2023-0470

Kumar, Poonam, Chauhan, Sumedha, Kumar, Satish and Gupta, Prashant (2023) A meta-analysis of satisfaction in mobile banking: a contextual examination. International Journal of Bank Marketing. Emerald Group Publishing . ISSN 0265-2323 (In Press) Available at: https://doi.org/10.1108/IJBM-04-2023-0236

Kumar, Rajesh, Samadhiya, Ashutosh, Kumar, Anil, Luthra, Sunil, Pandey, Krishan Kumar and El jaouhari, Asmae (2024) Nourish resilience in digital food supply chain in post COVID landscape: literature swill for past insights and future roadmap. International Journal of Industrial Engineering and Operations Management, 7 (2). pp. 100 -116. Emerald Publishing Limited . ISSN 2690-6090 Available at: https://doi.org/10.1108/IJIEOM-02-2024-0007

Kumar, Vinod, Jain Garg, Ruchi, Qureshi, Mohamed Rafik, -, Vandana and Kumar, Rupesh ORCID: https://orcid.org/0000-0002-6590-4313 (2026) Stakeholder prioritization in context of sustainability marketing perspective using AHP and TOPSIS. Management & Sustainability: An Arab Review. Emerald Publishing Ltd. . ISSN 2752-9827 (In Press) Available at: https://doi.org/10.1108/MSAR-03-2025-0099

Lim, Weng Marc, Saha, Victor and Das, Manish (2025) From service failure to brand loyalty: evidence of service recovery paradox. Journal of Brand Management, 32 (4). pp. 257-281. Springer Nature . ISSN 1350-231X Available at: https://doi.org/10.1057/s41262-025-00380-5

Lohan, Amanish ORCID: https://orcid.org/0000-0003-4882-3586 (2026) Does better community experience lead to higher brand love and community engagement Examining their roles on brand equity. International Journal of Internet Marketing and Advertising, 25 (1). pp. 52-67. Inderscience Enterprises Ltd . ISSN 1477-5212 Available at: https://doi.org/10.1504/IJIMA.2026.155129

Lohan, Amanish, Ganguly, Anirban, Kumar, Chitresh and Talukdar, Asim (2021) Foreign product preference among Indian consumers: The role of product reviews, word of mouth and quality of shared information. Journal of Information and Knowledge Management, 20 (4): 2150048. pp. 1-22. World Scientific . ISSN 2196492 Available at: https://doi.org/10.1142/S0219649221500489

Lohan, Amanish ORCID: https://orcid.org/0000-0003-4882-3586 and Saharan, Akash ORCID: https://orcid.org/0000-0002-7782-912X (2026) Influence of online brand community factors on customer brand engagement: mediating role of collective psychological ownership. International Journal of Electronic Marketing and Retailing, 18 (1). pp. 88-109. Inderscience Enterprises Ltd . ISSN 1741-1025 Available at: https://www.inderscience.com/info/inarticle.php?ar...

Majumdar, Sudipta and Chandra, Abhijeet (2024) Behavioral traits of fund managers: a systematic literature review. Asia-Pacific Journal of Business Administration. Emerald Publishing Limited . ISSN 1757-4323 Available at: https://doi.org/10.1108/APJBA-10-2022-0454

Mangla, Sachin Kumar, Borühan, Gülmüs, Ersoy, Pervin, Kazancoglu, Yigit and Song, Malin (2021) Impact of information hiding on circular food supply chains in business-to-business context. Journal of Business Research, 135. pp. 1-18. Elsevier Inc. . ISSN 01482963 Available at: https://doi.org/10.1016/j.jbusres.2021.06.013

Mathai, Shaji, Kumar, Sushant, Sreen, Naman and Jeswani, Saket (2025) Are social media marketing activities reaping benefits for brands? The moderating role of education. Marketing Intelligence & Planning. Emerald Group Publishing Ltd. . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-02-2024-0137

Nagpal, Gaurav, Nagpal, Ankita, Das, Manish, Gupta, Sachin, Singh, Sandeep and Inani, Sarveshwar Kumar (2025) Market basket analysis and product bundling at Mirra’s Kitchen. Emerald Emerging Markets Case Studies, 15 (2). pp. 1-16. Emerald Publishing . ISSN 2045-0621 Available at: https://doi.org/10.1108/EEMCS-08-2024-0343

Nanda, Ambika Parsad, Banerji, Diptiman and Singh, Nihal (2023) Situational factors of compulsive buying and the well-being outcomes: what we know and what we need to know. Journal of Macromarketing. SAGE . ISSN 0276-1467 (In Press) Available at: https://doi.org/10.1177/02761467231180091

Nedumpara, James J. (2013) Export credits and ‘Safe Haven’ provisions under the WTO SCM Agreement: A Case of false safety? Global Trade and Customs Journal, 8 (3). pp. 81-89. Kluwer Law International B.V. . ISSN 1875-6468 Available at: https://doi.org/10.54648/gtcj2013012

Nunkoo, Robin, Sharma, Anuj, So, Kevin Kam Fung, Hu, Hongyan and Alrasheedi, Adel Fahaf (2025) Two decades of research on customer satisfaction: Future research agenda and questions. International Journal of Contemporary Hospitality Management. Emerald Group Publishing Ltd. . ISSN 0959-6119 (In Press) Available at: https://doi.org/10.1108/IJCHM-03-2024-0436

Olasiuk, Hanna Petrivna, Sharma, Prashant, Arora, Geetika, Prasad Satapathy, Debi and Kumar, Sanjeev (2025) Technical efficiency of Ukrainian pharmaceutical firms: Evidence from the COVID-19 pandemic and Russia-Ukraine war. Problems and Perspectives in Management, 23 (1). pp. 703-716. LLC CPC Business Perspectives . ISSN 1727-7051 Available at: https://doi.org/10.21511/ppm.23%281%29.2025.52

Pan, Xianyou, Wei, Ying, Mangla, Sachin Kumar and Song, Malin (2025) How do ESG practices promote collaboration on green investment for supply chain enterprises in China? Transportation Research Part E: Logistics and Transportation Review, 198: 104118. pp. 1-15. Elsevier . ISSN 1366-5545 Available at: https://doi.org/10.1016/j.tre.2025.104118

Pan, Xiongfeng, Guo, Shucen, Mangla, Sachin Kumar, Madaan, Jitender, Bo, Hongguang and Song, Malin (2025) Robust optimization of emergency material multimodal transport supply chain considering collaborative platform. Annals of Operations Research. Springer Nature . ISSN 0254-5330 Available at: https://doi.org/10.1007/s10479-025-06826-y

Pandey, Ajay Kumar, Pratap, Saurabh, Dwivedi, Ashish and Khan, Sharfuddin Ahmed (2024) Industry 4.0 and supply chain sustainability: benchmarking enablers to build reliable supply chain. Benchmarking: An International Journal. Emerald Publishing Limited . ISSN 1463-5771 (In Press) Available at: https://doi.org/10.1108/BIJ-06-2023-0358

Pathak, Kanishka, Prakash, Gyan, Samadhiya, Ashutosh, Kumar, Anil and Luthra, Sunil (2024) Impact of Gen-AI chatbots on consumer services experiences and behaviors: Focusing on the sensation of awe and usage intentions through a cybernetic lens. Journal of Retailing and Consumer Services, 82. Elsevier . ISSN 09696989 Available at: https://doi.org/10.1016/j.jretconser.2024.104120

Phuong, Nguyen Van, Huyen, Nguyen Thi Khanh, Ngoc, Le Thi Bich and Hung, Pham Manh (2025) Electronic Word-of-Mouth and Changes in Green Food Consumption Behavior in Hanoi : from online reviews to actual purchasing behavior. Research on World Agricultural Economy, 6 (3). pp. 441- 458. Nan Yang Academy of Sciences Pte. Ltd . ISSN 2737-4777 Available at: https://doi.org/10.36956/rwae.v6i3.1965

Phuong, Nguyen Van, Ngoc, Le Thi Bich, Cuc, Ly Thu and Hung, Pham Manh (2025) Green Brand Knowledge and Green Consumption Intention : moderating role in food and beverage industry in Hanoi, Vietnam. International Journal of Innovative Researchand Scientific Studies, 8 (2). pp. 2079-2090. Innovative Research Publishing . ISSN 2617-6548 Available at: https://doi.org/10.53894/ijirss.v8i2.5636

Phuong, Van Nguyen, Pham, Thi Linh, Hoang, Thi Huong and Pham, Ngoc Huong Quynh (2025) Determinants of Gen Z tourists’ intention to participate in local food tours : a case study of Hai Phong, Vietnam. International Journal of Innovative Research and Scientific Studies, 8 (2). pp. 1533-1544. Innovative Research Publishing . ISSN 2617-6548 Available at: https://doi.org/10.53894/ijirss.v8i2.5510

Pratap, Saurabh, Daultani, Yash, Dwivedi, Ashish and Zhou, Fuli (2022) Supplier selection and evaluation in e-commerce enterprises: a data envelopment analysis approach. Benchmarking, 29 (1). pp. 325-341. Emerald Group Publishing Ltd. . ISSN 14635771 Available at: https://doi.org/10.1108/BIJ-10-2020-0556

Quynh, Pham Ngoc Huong, Thu, Cuc Ly, Pandey, Krishan K. and Phuong, Nguyen Van (2025) Impact of Green Marketing Elements on Consumers : a behavioral approach. Emerging Science Journal, 09 (04). Ital Publication . ISSN 2610-9182 Available at: https://doi.org/10.28991/ESJ-2025-09-04-028

Raj, Rohit, Singh, Arpit, Kumar, Vimal, De, Tanmoy and Singh, Shalini (2023) Assessing the e-commerce last-mile logistics’ hidden risk hurdles. Cleaner Logistics and Supply Chain, 10: 100131. Elsevier Ltd. . ISSN 2772-3909 Available at: https://doi.org/10.1016/j.clscn.2023.100131

Raja, Md Washim, Allan, David and Bandyopadhyay, Chinmoy (2024) Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making. Marketing Intelligence & Planning. Emerald Publishing Limited . ISSN 0263-4503 (In Press) Available at: https://doi.org/10.1108/MIP-11-2023-0624

Rajkumar, Narasimhan, Vishwakarma, Pankaj and Gangwani, Kishore Kumar (2021) Investigating consumers' path to showrooming: a perceived value-based perspective. International Journal of Retail and Distribution Management, 49 (2). pp. 299-316. Emerald Group Publishing Ltd. . ISSN 09590552 Available at: https://doi.org/10.1108/IJRDM-05-2020-0184

Rana, Sudhir and Behl, Abhishek (2021) Editorial. International Journal of Technology Marketing, 15 (2-3). pp. 101-106. Inderscience Publishers . ISSN 1741878X

Roopak, Roopendra, Chakrabarti, Somnath and Sreen, Naman (2025) Engaged to Gain: how psychological needs drive integrative benefits via online customer engagement. Journal of Retailing and Consumer Services, 87: 104383. Elsevier . ISSN 0969-6989 Available at: https://doi.org/10.1016/j.jretconser.2025.104383

Roy, Krishna, Paul, Ujjwal Kanti, Tiwari, Saurabh and Mookherjee, Arunava (2024) Impact of electronic word of mouth (e-WOM) on purchasing decisions: An empirical study. Benchmarking: An International Journal. Emerald . ISSN 1463-5771 (In Press) Available at: https://doi.org/10.1108/BIJ-08-2024-0642

Roy, Sanjit K., Sharma, Apurv, Bose, Sunny and Singh, Gaganpreet (2022) Consumer - brand relationship: A brand hate perspective. Journal of Business Research, 144. pp. 1293-1304. Elsevier Inc. . ISSN 01482963 Available at: https://doi.org/10.1016/j.jbusres.2022.02.065

Roy, Sanjit K., Singh, Gaganpreet, Hope, Megan, Nguyen, Bang and Harrigana, Paul (2019) The rise of smart consumers: Role of smart servicescape and smart consumer experience cocreation. Journal of Marketing Management, 35 (15-16). pp. 1480-1513. Taylor & Francis . ISSN 0267257X Available at: https://doi.org/10.1080/0267257X.2019.1680569

Roy, Sanjit K., Singh, Gaganpreet, Japutra, Arnold and Javed, Mansoor (2023) Circle the wagons: measuring the strength of consumers’ brand defense. Journal of Strategic Marketing, 31 (4). pp. 817-837. Routledge . ISSN 0965-254X Available at: https://doi.org/10.1080/0965254X.2021.1999305

Roy, Sanjit K., Singh, Gaganpreet and Shabnam, Saadia (2021) Modelling customer engagement behaviour in smart retailing. Australasian Journal of Information Systems, 25. pp. 1-30. UQ Business School, The University of Queensland . ISSN 14498618 Available at: https://doi.org/10.3127/ajis.v25i0.2967

Sachan, Shubham, Barve, Akhilesh, Muduli, Kamalakanta, Kumar, Anil, Samadhiya, Ashutosh and Luthra, Sunil (2025) Can smart manufacturing benchmark the complex landscape of global success? Benchmarking: An International Journal. Emerald Group Publishing Ltd. . ISSN 1463-5771 (In Press) Available at: https://doi.org/10.1108/BIJ-10-2024-0879

Saha, Victor, Hollebeek, Linda D., Venkatesh, Mani, Goyal, Praveen and Clark, Moira (2025) Value co-creation: A metatheory unifying framework and fundamental propositions. Marketing Intelligence & Planning. Emerald Group Publishing Ltd. . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-03-2024-0163

Sahoo, Saumyaranjan, Islam, Nazrul, Kumar, Ashwani and Mangla, Sachin Kumar (2025) Exploring relationship between digital dexterity, supply chain quality management, agility and performance – Empirical evidence from Indian B2B manufacturers. Industrial Marketing Management, 127. pp. 44-61. Elsevier . ISSN 0019-8501 Available at: https://doi.org/10.1016/j.indmarman.2025.03.008

Samadhiya, Ashutosh ORCID: https://orcid.org/0000-0002-7613-7252, Kumar, Anil, Yadav, Sanjeev, Luthra, Sunil, Jabbour, Charbel Jose Chiappetta and Agrawal, Rajat (2023) Artificial intelligence - partner relationships management for climate management in B2B firms to achieve sustainable competitiveness. Industrial Marketing Management, 115. pp. 510-525. Elsevier . ISSN 00198501 Available at: https://doi.org/10.1016/j.indmarman.2023.11.002

Sangroya, Deepak, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Saha, Raiswa and Gupta, Yuvika (2025) Evolution of rebranding : a structured literature review and research agenda. Marketing Intelligence and Planning. Emerald Publishing . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-06-2024-0443

Sangwan, Vaishali and Maity, Moutusy (2024) Consumer embarrassment: A systematic literature review and research agenda. International Journal of Consumer Studies, 48 (2). ISSN 1470-6423 Available at: https://doi.org/10.1111/ijcs.13035

Sangwan, Vaishali and Maity, Moutusy (2025) Perceived privacy concerns during embarrassing transactions: An emerging market retail perspective. Journal of Consumer Marketing. Emerald Group Publishing Ltd. . ISSN 0736-3761 Available at: https://doi.org/10.1108/JCM-07-2023-6168

Sangwan, Vaishali, Maity, Moutusy, Tripathi, Sanjeev and Chakraborty, Anirban (2024) From discomfort to desirable: The effect of embarrassment on prosocial consumption. Psychology & Marketing. Wiley . ISSN 0742-6046 (In Press) Available at: https://doi.org/10.1002/mar.22012

Sariyer, Gorkem, Mangla, Sachin Kumar, Chowdhury, Soumyadeb, Erkan Sozen, Mert and Kazancoglu, Yigit (2024) Predictive and prescriptive analytics for ESG performance evaluation: A case of Fortune 500 companies. Journal of Business Research, 181. Elsevier . ISSN 0148-2963 (In Press) Available at: https://doi.org/10.1016/j.jbusres.2024.114742

Shah, Bhavin and Singh, Gaganpreet (2021) Can collaborative buffering strategies reduce distribution costs while improving product returns?: A case of an Asian e-retailer. Benchmarking, 28 (9). pp. 2808-2834. Emerald Group Holdings Ltd. . ISSN 14635771 Available at: https://doi.org/10.1108/BIJ-09-2020-0478

Shankar, Amit, Gupta, Manish, Tiwari, Aviral Kumar and Behl, Abhishek (2021) How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse. Journal of Strategic Marketing. Routledge . ISSN 0965254X Available at: https://doi.org/10.1080/0965254X.2021.1965189

Sharma, Nivedita and Kaur, Ramandeep (2025) Savings and Investment Behaviour in Rural India: An Impact Assessment of Investor Awareness Program. Social Change, 55 (4). pp. 629-647. SAGE . ISSN 0049-0857 Available at: https://doi.org/10.1177/00490857251401635

Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor ORCID: https://orcid.org/0000-0001-9443-8123 (2026) The role of multi-dimensional values and context-specific reasons in socially responsible consumption. Marketing Intelligence & Planning. Emerald Publishing Limited . ISSN 0263-4503 (In Press) Available at: https://doi.org/10.1108/MIP-03-2025-0248

Sharma, Vaibhav, Saharan, Akash, Gupta, Himanshu, Drave, Vinayak A. and Singh, Priyanka (2024) Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach. Journal of Marketing Analytics. Springer . ISSN 2050-3318 (In Press) Available at: https://doi.org/10.1057/s41270-024-00366-3

Shivani, Shivani, Sharma, Seema and Singh, Shveta (2025) Linking Green Entrepreneurial Orientation to Sustainable Firm Performance : insights from a mixed method study. Business Strategy and the Environment. pp. 1-36. John Wiley & Sons . ISSN 1099-0836 (In Press) Available at: https://doi.org/10.1002/bse.70111

Singh, Anurag, Kumar, Rupesh, Kumar, Vinod, Sakka, Georgia, Chaudhuri, Ranjan, Chatterjee, Sheshadri and Vrontis, Demetris (2025) From purpose to purchase: how sustainable advertising builds brand trust and corporate reputation. International Journal of Advertising. pp. 1-27. Taylor & Francis . ISSN 0265-0487 Available at: https://doi.org/10.1080/02650487.2025.2578151

Singh, Gaganpreet and Pandey, Neeraj (2018) The determinants of green packaging that influence buyers’ willingness to pay a price premium. Australasian Marketing Journal, 26 (3). pp. 221-230. Elsevier Australia . ISSN 14413582 Available at: https://doi.org/10.1016/j.ausmj.2018.06.001

Singh, Gaganpreet, Roy, Sanjit K., Apostolidis, Chrysostomos, Quaddus, Mohammed and Sadeque, Saalem (2024) Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing. Technological Forecasting and Social Change, 210. Elsevier . ISSN 0040-1625 Available at: https://doi.org/10.1016/j.techfore.2024.123870

Singh, Guninder Pal ORCID: https://orcid.org/0000-0002-5909-5556, Kumar, Abhishek ORCID: https://orcid.org/0000-0003-4785-1999 and Rastogi, Saumya (2026) Revolutionizing film commerce: The emergence of streaming platforms. Journal of Information Technology Teaching Cases, 16 (1). pp. 245-252. SAGE Publications Inc. . ISSN 2043-8869 Available at: https://doi.org/10.1177/20438869251317550

Sivapalan, Achchuthan, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Sangroya, Deepak and Kumar, Sushant (2025) Green consumption across borders: a hybrid meta-analytic investigation exploring cultural values, human development and internet access. European Journal of Marketing. pp. 1-59. Emerald Publishing . ISSN 0309-0566 (In Press) Available at: https://doi.org/10.1108/EJM-06-2023-0499

Sohail, Maham, Roy, Prosenjit, Khan, Sharfuddin Ahmed, Dwivedi, Ashish ORCID: https://orcid.org/0000-0003-2943-0066 and Kayikci, Yasanur (2026) Optimizing Circular Supply Chains for Live-Streaming E-Commerce: Managing Reverse Logistics and Environmental Impacts Using Life Cycle Assessment. Logistics, 10 (6): 127. Multidisciplinary Digital Publishing Institute . ISSN 2305-6290 Available at: https://doi.org/10.3390/logistics10060127

Sonavane, Abhishek Vilas and Behera, Chandan Kumar (2025) Salespeople Motivation: A TCCM-Based Review and Future Research Agenda. Journal of Business-to-Business Marketing. Taylor & Francis . ISSN 1051-712X Available at: https://doi.org/10.1080/1051712X.2025.2586774

Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225 and Bandyopadhyay, Chinmoy ORCID: https://orcid.org/0000-0002-8566-6869 (2026) Who is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium. Marketing Intelligence & Planning. pp. 1-25. Emerald Publishing . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-03-2025-0268

Sreen, Naman, Chatterjee, Swetarupa and Sadarangani, Pradip H. (2021) Eco-friendly products purchase intention: A comparison of theory of planned behaviour and social cognitive theory. International Journal of Economics and Business Research, 22 (2-3). pp. 149-173. Inderscience Publishers . ISSN 17569850 Available at: https://doi.org/10.1504/IJEBR.2021.116324

Sreen, Naman, Dhir, Amandeep, Talwar, Shalini, Ming Tan, Teck and Alharbi, Fatimah (2021) Behavioral reasoning perspectives to brand love toward natural products: moderating role of environmental concern and household size. Journal of Retailing and Consumer Services, 61: 102549. pp. 1-13. Elsevier . ISSN 09696989 Available at: https://doi.org/10.1016/j.jretconser.2021.102549

Sreen, Naman, Mehrotra, Ankit, Alghafes, Rsha and Agarwal, Vaishali (2024) Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services, 84: 104191. Elsevier Ltd . ISSN 0969-6989 Available at: https://doi.org/10.1016/j.jretconser.2024.104191

Srivastava, Shefali, Dwivedi, Ashish ORCID: https://orcid.org/0000-0003-2943-0066, Khan, Sharfuddin Ahmed, Shardeo, Vipulesh and Hussaini, Nilofer (2026) Enablers of Circular Practices in Fast Fashion Supply Chains: a Study Towards Sustainable Fashion Development. Circular Economy and Sustainability, 6 (3): 249. Springer Nature . ISSN 2730-597X Available at: https://doi.org/10.1007/s43615-026-00720-w

Srivastava, Shefali, Dwivedi, Ashish, Mangla, Sachin Kumar, Dey, Bidit L. and Koufopoulos, Dimitrios N. (2024) Mindfully fashioned: Sustaining style through product value retention. Journal of Retailing and Consumer Services, 81. Elsevier . ISSN 0969-6989 (In Press) Available at: https://doi.org/10.1016/j.jretconser.2024.103992

Subramanian, Prerna ORCID: https://orcid.org/0000-0003-4922-9159 (2026) Registering titles, burying bodies : cinematic opportunism and the political afterlife of violence in India. Media Asia, 53 (2). pp. 583-589. Taylor & Francis . ISSN 0129-6612 Available at: https://doi.org/10.1080/01296612.2025.2536615

Sultana, Razia, Dwivedi, Ashish and Moktadir, Md. Abdul (2023) Investigating the role of consumers, producers, and policymakers: A case of leather supply chain towards sustainable chemistry. Current Opinion in Green and Sustainable Chemistry, 39: 100724. Elsevier . ISSN 2452-2236 Available at: https://doi.org/10.1016/j.cogsc.2022.100724

T M, Arun, Singh, Shaili, Khan, Sher Jahan, Ul Akram, Manzoor and Chauhan, Chetna (2021) Just one more episode: Exploring consumer motivations for adoption of streaming services. Asia Pacific Journal of Information Systems, 3 (1). pp. 17-42. Korean Society of Management Information Systems . ISSN 22885404 Available at: https://doi.org/10.14329/apjis.2021.31.1.17

Tiwari, Ajay, Lal, Banwari and Khare, V. P (2016) Marketing of library information products and services in central university libraries of Uttar Pradesh and Uttrakhand: An evaluative study. International Journal of Research in Library Science, 2 (1). pp. 182-195. IJRLS . ISSN 2455-104X Available at: https://www.ijrls.in/wp-content/uploads/2016/07/Ma...

Trivedi, Ashish, Sohal, Ajay and Joshi, Sudhanshu (2021) A two-stage optimization model for tactical planning in fresh fruit supply chains: A case study of Kullu, India. International Journal of Supply and Operations Management, 8 (1). pp. 18-28. Kharazmi University . ISSN 2383-2525 Available at: https://doi.org/10.22034/IJSOM.2021.1.2

Trivedi, Ashish and Trivedi, Vibha (2018) Interpretive structural modelling of website quality factors for repurchase intention in online context. International Journal of Electronic Business, 14 (4). pp. 309-325. Inderscience Publishers . ISSN 14706067 Available at: https://doi.org/10.1504/ijeb.2018.098127

Trivedi, Shantanu and Negi, Saurav (2024) Transforming supply chain for sustainable omnichannel retailing: A case of Patanjali Ayurved. International Journal of Logistics Economics and Globalisation, 11 (1). pp. 49-69. Inderscience Enterprises Ltd . ISSN 17415373 Available at: https://doi.org/10.1504/IJLEG.2024.142107

Trivedi, Shrawan Kumar and Yadav, Mohit (2018) Predicting online repurchase intentions with e-satisfaction as mediator: A study on Gen Y. VINE Journal of Information and Knowledge Management Systems, 48 (3). pp. 427-447. Emerald Group Publishing Ltd. . ISSN 20595891 Available at: https://doi.org/10.1108/VJIKMS-10-2017-0066

Tyagi, Kanika and Tyagi, Mohit ORCID: https://orcid.org/0000-0002-8930-0186 (2026) Revenue management under legal scrutiny: A case study analysis of strategic pricing and regulatory boundaries. Journal of Revenue and Pricing Management. Palgrave Macmillan Ltd. . ISSN 1476-6930 (In Press) Available at: https://doi.org/10.1057/s41272-026-00600-w

Ubabukoh, Chisom Lotanna ORCID: https://orcid.org/0000-0002-1859-6872 and Animashaun, Jubril (2026) Economic and institutional determinants of India–Africa merchandise trade. Journal of Chinese Economic and Foreign Trade Studies. Emerald Publishing . ISSN 1754-4408 (In Press) Available at: https://doi.org/10.1108/JCEFTS-11-2025-0148

Uniyal, Dwarika Prasad (2013) An exploratory approach to develop a new scale to measure the construct of shopping involvement. Journal of Global Business Advancement, 5 (3). pp. 209-225. Inderscience . ISSN 17469678 Available at: https://www.inderscienceonline.com/doi/full/10.150...

Upadhye, Bilwa, Sivakumaran, Bharadhwaj, Pradhan, Debasis and Lyngdoh, Teidorlang (2021) Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination. Psychology and Marketing, 38 (8). pp. 1197-1219. John Wiley and Sons Inc . ISSN 7426046 Available at: https://doi.org/10.1002/mar.21490

Viswanathan, Niranchana Shri, Yadav, Mohit, Sharma, Amit and Dornadula, Venkata Harshavardhan Reddy (2023) Marketing Strategies of Fish and Fishery Products in India: An Empirical Study of Market Intermediaries. Journal of Survey in Fisheries Sciences, 10 (3). pp. 3273-3280. Green Wave Publishing . ISSN 2368-7487 Available at: https://doi.org/10.17762/sfs.v10i3S.1140

Waghmare, Ganesh, Dash, Pranati, Jogalekar, Jaee, Killedar, Murshaduddin, Rao, MVK Srinivasa and Biswas, Mitrajit (2025) Corporate Social Responsibility : Economic Impacts on Consumer Loyalty and Brand Value in the Digital Era. ECONOMICS - Innovative and Economics Research Journal, 13 (02). Walter de Gruyter . ISSN 2303-5013 Available at: https://doi.org/10.2478/eoik-2025-0045

Yao, Xin, Li, Xiyan, Mangla, Sachin Kumar and Song, Malin (2024) Roles of AI: Financing selection for regretful SMEs in e-commerce supply chains. Transportation Research Part E: Logistics and Transportation Review, 189. p. 103649. Elsevier . ISSN 1366-5545 Available at: https://doi.org/10.1016/j.tre.2024.103649

Zimmermann, Laura, Somasundaram, Jeeva and Saha, Barsha (2023) Adoption of new technology vaccines. Journal of Marketing, 88 (4). American Marketing Association . ISSN 0022-2429 Available at: https://doi.org/10.1177/00222429231220295

Article in Newspapers and Magazine

Asrani, Chavi and Sharma, Charu Grover (2024) Opinion: Thrust on manufacturing crucial. Telegana Today. Available at: https://telanganatoday.com/opinion-thrust-on-manuf...

Bharadwaj, Ashish (2018) Enhancing India’s competitive edge.

Jayawardena, Nirma Sadamali, Thaichon, Park, Quach, Sara and Bandyopadhyay, Chinmoy (2024) Future of ChatGPT in marketing. Ceylon Today. Available at: https://ceylontoday.lk/2024/03/09/future-of-chatgp...

Sengupta, Ritam (2025) Nakshatras : marketing auspicious time. Timely Histories.

Book

Dasgupta, Sabyasachi and Grover, Priya (2018) Optimizing millennial consumer engagement with mood analysis. IGI Global. ISBN 9781522556916 Available at: https://www.igi-global.com/book/optimizing-millenn...

Ramesh, M. Anil, Grover, Priya and Dasgupta, Sabyasachi (eds.) (2019) Start-up marketing strategies in India. Emerald Publishing Limited, United Kingdom. ISBN 9781787567566 Available at: https://books.emeraldinsight.com/book/detail/start...

Book Section

Ananth, Thompson Xavier, Kant, Shashi and Mittal, Shashank ORCID: https://orcid.org/0009-0007-8643-4350 (2026) Sustainable Product Design, Eco-Friendly Consumption, Digital Marketing Integration in Wind Tree Projects in Tanzania Universities. In: Driving Digital Consumer Value With Green Marketing Approaches. IGI Global Scientific Publishing, Hershey. pp. 305-328. ISBN 9798260005644 Available at: https://doi.org/10.4018/979-8-2600-0562-0.ch013

Bandyopadhyay, Chinmoy and Bibi, Gulshan (2025) How Do Social Enterprises Tackle Taboo Topics Using Social Marketing? In: International Encyclopedia of Business Management. Elsevier. pp. 77-84. ISBN 9780443137013 Available at: https://doi.org/10.1016/B978-0-443-13701-3.00575-2

Bibi, Gulshan, Bandyopadhyay, Chinmoy and Jayawardena, Nirma (2025) Beyond the Paycheck: Conceptualizing Employer Brand Activism. In: International Encyclopedia of Business Management. Elsevier. pp. 753-761. ISBN 9780443137013 Available at: https://doi.org/10.1016/B978-0-443-13701-3.00573-9

Biswas, Mitrajit (2025) A.I. for Emotional Storytelling in Advertisements. In: Demystifying Emotion AI, Robotics AI, and Sentiment Analysis in Customer Relationship Management. IGI Global. ISBN 9798337318691 Available at: https://doi.org/10.4018/979-8-3373-1867-7.ch011

Biswas, Mitrajit (2025) The Ideation of Qualitative Methodologies in Business Management and Education. In: Exploring Qualitative Research in Business: Approaches, Strategies, And Methods. IGI Global. ISBN 9798369376997 Available at: https://doi.org/10.4018/979-8-3373-1867-7.ch011

Biswas, Mitrajit ORCID: https://orcid.org/0000-0002-0409-867X (2026) Racing toward inclusion: AI-driven decision-making for diversity, equity, and inclusion in Formula 1 marketing. In: AI-driven decision-making for diversity, equity, and inclusion in marketing. IGI Global Scientific Publishing, New York. pp. 379-404. ISBN 9798337367316 Available at: https://doi.org/10.4018/979-8-3373-6731-6.ch014

Dasgupta, Sabyasachi and Kothari, Reema (2018) The impact of digital word-of-mouth communication on consumer decision-making processes: With special reference to fashion apparel industry. In: Holistic Approaches to Brand Culture and Communication Across Industries. IGI Global, India. pp. 176-198. ISBN 978-1522531500 Available at: https://doi.org/10.4018/978-1-5225-3150-0.ch010

Ganguly, Anirban, Chatterjee, Debdeep and Rao, Harish (2018) The role of resiliency in managing supply chains disruptions. In: Supply Chain Risk Management: Advanced Tools, Models, and Developments. Springer, Singapore. pp. 237-251. ISBN 9789811041068 Available at: https://doi.org/10.1007/978-981-10-4106-8_14

Garg, Ruchi, Chikkara, Ritu, Suman, Himanshu, Pande, Shashan, Sharan, Rahul and Panda, Tapan Kumar (2019) Consumer-brand relations: An investigation into the concept of brand hate. In: Global Branding: Breakthroughs in Research and Practice. IGI Global, Hershey, PA. pp. 656-667. ISBN 9781522592839 Available at: https://doi.org/10.4018/978-1-5225-9282-2.ch032

Grover, Priya and Dasgupta, Sabyasachi (2018) The impact of brand variance on gender in FMCG sector: With a special reference to toothpaste category. In: Gender and Diversity: Concepts, Methodologies, Tools, and Applications. IGI Global, United States of America. pp. 1175-1184. ISBN 9781522569121 Available at: https://doi.org/10.4018/978-1-5225-6912-1.ch059

Hung, Ta Huy, Pandey, Ashutosh, Mittal, Shashank and Chandel, Ajay (2025) Harnessing IoT and geomarketing for agile marketing. In: Digital Transformation Initiatives for Agile Marketing. IGI Global. pp. 167-186. ISBN 9798369344682 Available at: https://doi.org/10.4018/979-8-3693-4466-8.ch007

Jayawardena, Nirma Sadamali, Bandyopadhyay, Chinmoy and Bibi, Gulshan (2024) From Interaction to Immersion : Exploring AR and VR's transformative role in consumer engagement. In: Improving service quality and customer engagement with marketing intelligence. IGI Global Publishing. pp. 143-166. ISBN 9798369368138 Available at: https://doi.org/10.4018/979-8-3693-6813-8.ch006

Kant, Shashi, Kumar, Pawan, Mittal, Shashank ORCID: https://orcid.org/0000-0002-9734-2933 and Ananth, Thompson Xavier (2026) Green Supply Chain Influence on Sustainable Consumption Through Responsible Production in Circular Economy:. In: Advancing Sustainable Production and Consumption in the Technology-Driven Circular Economy:. IGI Global Scientific Publishing, Hershey. pp. 255-282. ISBN 9798337373775 Available at: https://doi.org/10.4018/979-8-3373-7375-1.ch009

Kant, Shashi, Singh, Rituraj ORCID: https://orcid.org/0009-0008-0452-9303, Kumar, Pawan and Muthuraman, Maheswaran (2025) Marketing Influence and Supply Chain Integration in Emerging Markets for Maximizing Operational Efficiency in Horn of Africa. In: Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing:. IGI Global Scientific Publishing, Hershey. pp. 101-128. ISBN 9798337331119 Available at: https://doi.org/10.4018/979-8-3373-3109-6.ch004

Luu, Thi Minh Ngoc, Mittal, Shashank and Gupta, Sushant (2024) Leveraging AI to Tailor Customer Engagement With Personalized Marketing Strategies. In: AI, Corporate Social Responsibility, and Marketing in Modern Organizations. IGI Global. pp. 195- 220. ISBN 9798337302218 Available at: https://doi.org/10.4018/979-8-3373-0219-5.ch010

Mittal, Shashank, Pandey, Ashutosh, Chandel, Ajay and Hung, Ta Huy (2025) Leveraging Neuromarketing Technologies to Enhance Agile Marketing Strategies: a study on consumer behavior insights and real-time adaptation. In: Digital Transformation Initiatives for Agile Marketing. IGI Global. pp. 275-302. ISBN 9798369344668 Available at: https://www.igi-global.com/chapter/leveraging-neur...

Ranjan, Sarvjeet, Dua, Aman, Viswakarma, Niraj Kumar and Kumar, Anish ORCID: https://orcid.org/0000-0002-8047-4227 (2026) Decoding Impulsive Hotel Bookings: Unveiling the Post-COVID Influence of Digital Marketing Strategies Through DEMATEL Analysis. In: Advances in Applied Operations Research and Analytics for Business Intelligence: Proceedings of International Conference on Emerging Trends in Business Analytics & Management Sciences 2024. Learning and Analytics in Intelligent Systems, vol. 1. Springer, Singapore. pp. 419-436. ISBN 9789819554317 Available at: https://doi.org/10.1007/978-981-95-5429-4_24

Raut, Sachin, Chandel, Ajay and Mittal, Shashank (2024) Enhancing Marketing and Brand Communication With AI-Driven Content Creation. In: AI, Corporate Social Responsibility, and Marketing in Modern Organizations. IGI Global. pp. 139-172. ISBN 9798337302218 Available at: https://doi.org/10.4018/979-8-3373-0219-5.ch008

Roopak, Roopendra, Bandyopadhyay, Chinmoy and Pradhan, Swikruti (2025) Eco-stories that stick: Sustainability-focused digital marketing strategies by rustic hue. In: Cases on Effective Digital Marketing for Competitive Organizations. IGI Global. pp. 189-222. ISBN 9798369353974 Available at: https://www.igi-global.com/chapter/eco-stories-tha...

Roy, Sanjit K. and Singh, Gaganpreet (2024) Case 17: Bisleri—marketing to manage the counterfeit challenge. In: Marketing case studies in emerging markets : Contemporary multi-industry issues and best-practices. Springer Business Cases. Springer, Cham. pp. 233-241. ISBN 978-3-031-51689-4 Available at: https://doi.org/10.1007/978-3-031-51689-4_18

Sharma, Vikki, Kaur, Maninder, Verma, Mohit ORCID: https://orcid.org/0009-0005-3036-3894 and Kant, Shashi (2026) Optimizing Visual Attention: Enhancing the User Experience in Digital Marketing Through Neuromarketing. In: Reshaping Business at the Intersection of Neuromarketing and AI. IGI Global Scientific Publishing, Hershey. pp. 213-240. ISBN 9798337359991 Available at: https://doi.org/10.4018/979-8-3373-5997-7.ch008

Shukla, Ashok Kumar, Kant, Shashi, Mittal, Shashank ORCID: https://orcid.org/0009-0007-8643-4350 and Singh, Gurpreet (2026) Integrating marketing strategies with TQM strategies for enhancing client experience in Ethiopia. In: Marketing Strategies for Total Quality Management in Hospitality Excellence. IGI Global Scientific Publishing, Hershey. pp. 151-178. ISBN 9798369386101 Available at: https://doi.org/10.4018/979-8-3693-8608-8.ch007

Shukla, Kamakshi, Kaur, Manmeet, Mukherjee, Madhuri, Pranjal, Piyush and Sarkar, Soumya (2024) Conscious entrepreneurship : An authentic narrative for entrepreneurial ventures. In: Compelling storytelling narratives for sustainable branding. IGI Global Publishing. pp. 92-115. ISBN 9798369333266 Available at: https://doi.org/10.4018/979-8-3693-3326-6.ch006

Singh, Rituraj ORCID: https://orcid.org/0009-0008-0452-9303, Muthuraman, Maheswaran, Kant, Shashi, Kumar, Pawan and Kuselar, Ramasamy (2025) Supply Chain Strategy: Effect on Logistic Operational Efficiency Through Supply Chain Integration in the Coffee Industry of Gedeo Zone, Ethiopia. In: Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing:. IGI Global Scientific Publishing, Hershey. pp. 209-232. ISBN 9798337331119 Available at: https://doi.org/10.4018/979-8-3373-3109-6.ch008

Thakur, Amrita, Kant, Shashi and Verma, Mohit ORCID: https://orcid.org/0009-0005-3036-3894 (2026) Micro-influencers and mega-influencer marketing in light of consumer persuasion and authenticity signals in hotel operations. In: Integrating social media tools into hotel operations and marketing. IGI Global Scientific Publishing, New York. pp. 361-386. ISBN 9798337367439 Available at: https://doi.org/10.4018/979-8-3373-6741-5.ch014

Thara, Kaveri (2021) Alternative market systems: Mutual dependence for collective welfare in a fish market in Udupi. In: Social reproduction, solidarity economy, feminisms and democracy: Latin America and India. Gender, development and social change. Palgrave Macmillan, Cham. pp. 187-209. ISBN 9783030715311 Available at: https://doi.org/10.1007/978-3-030-71531-1_9

Thara, Kaveri (2021) Struggles of an association of women working in the fishing sector in Udupi: between mothering and the market. In: Feminist effervescence: Reorganizing social reproduction, democratizing the solidarity economy, rethinking value. Gender and Development Notebooks | Lighting 2. L'Harmattan, Geneva. pp. 133-152. ISBN 9782940600311 Available at: https://doi.org/10.4000/books.iheid.8480

Yadav, Mohit, Pandey, Ashutosh, Sharma, Parth and Hung, Ta Huy (2024) Building brand experiences in the metaverse: Creating immersive brand experiences that align with agile marketing principles. In: Digital Transformation Initiatives for Agile Marketing. IGI Global. pp. 435-454. ISBN 9798369344682 Available at: https://doi.org/10.4018/979-8-3693-4466-8.ch016

Yadav, Susheel, Gupta, Om Jee, Darda, Pooja and Chaudhary, Prashant (2024) The role of big data in modern markets for personalizing and tailoring products and services. In: Augmenting Customer Retention Through Big Data Analytics. Taylor and Francis, United States. ISBN 9781003538486 (In Press) Available at: https://www.taylorfrancis.com/chapters/edit/10.120...

Conference or Workshop Item

Bhattacharjee, Biplab and Mathur, Bhumika (2025) Link strength prediction in global financial networks using optimized BiLSTM models: A case of dynamic cross-market equity networks. In: 2024 International Conference on Modeling, Simulation & Intelligent Computing (MoSICom), 09-11 December 2024, Dubai, United Arab Emirates. Available at: https://doi.org/10.1109/MoSICom63082.2024.10881962

Chakraverty, Prateek (2016) Digital watermarking - Effectiveness and implications on anti-circumvention. In: 2016 3rd International Conference on Computing for Sustainable Global Development (INDIACom), 16 March 2016 through 18 March 2016, New Delhi. Available at: https://ieeexplore.ieee.org/abstract/document/7724...

Krishnamoorthy, Balaganesh and Aggarwal, Vaibhav (2024) Digital rupee for retail adoption and challenges. In: International Conference on Smart Computing and Communication (ICSCC), 25-27 July 2024, Bali, Indonesia. Available at: https://doi.org/10.1109/ICSCC62041.2024.10690822

Kumar, Chitresh and Ganguly, Anirban (2019) Theoretical framework to analyze conflict between marketing and operations strategy: A product life cycle perspective. In: Proceedings of the International Conference on Industrial Engineering and Operations Management, 5-7 March, 2019, Bangkok, Thailand,. Available at: http://www.ieomsociety.org/ieom2019/papers/85.pdf

Kumar, Sachin and Panda, Tapan Kumar (2019) Role of mindfulness in sustainable consumption among young consumers: An emerging economy perspective. In: 2019 Annual Conference of the Emerging Markets Conference Board, January 06-08, 2019, Institute of Management Technology, Ghaziabad, India.

Kumar, Sachin and Panda, Tapan Kumar (2018) The role of mindfulness in sustainable consumption behaviour: An emerging economy perspective. In: 12th Great Lakes NASMEI Marketing Conference - 2018, December 20-21, 2018, Great Lakes, Chennai, India. Available at: https://www.greatlakes.edu.in/chennai/news/great-l...

Olasiuk, Hanna Petrivna (2019) Identifying better marketing efficiency metrics. In: State, Regions, Enterpreneurship: Information, Social-Legal, Socio-Economic aspects of development, November 21-22, 2019, Kyiv, Ukraine. Available at: https://library.krok.edu.ua/media/library/category...

Panda, Tapan Kumar and Sahadev, Sunil (2019) Sales and distribution management. In: UNSPECIFIED. Available at: https://india.oup.com/product/sales-and-distributi...

Ratnakaram, Sunitha, Chakravaram, Venkamaraju, Vihari, Nitin Simha and Rao, G. Vidyasagar (2021) Emerging trends in the marketing of financially engineered insurance products. In: ICT systems and sustainability: Proceedings of ICT4SD 2020, 2020, Goa, India. Available at: https://doi.org/10.1007/978-981-15-8289-9_65

Sarkar, Siddhartha and Rawani, Meenakshi (2017) Consumers’ responses to private labels: evaluations extrinsic cues imitations. In: 2017 International Conference on National Brand & Private Label Marketing, 28-30 Jun 2017, Barcelona. Available at: http://doi.org/10.1007/978-3-319-59701-0_1

Srivastava, Anugamini Priya, Khurana, Rahul, Misra, Sasmita, Singh, Priyank Kumar, Yadav, Mohit, Balodi, Arun, Dewasiri, Narayanage Jayantha and Kar, Subhasree (2024) Immersive Horizons: Exploring virtual reality’s impact on higher education pedagogy and integration. In: 2023 Fourth International Conference on Smart Technologies in Computing, Electrical and Electronics (ICSTCEE), 08-09 December 2023, Bengaluru, India. Available at: https://doi.org/10.1109/ICSTCEE60504.2023.10584994

Case Study

Polimetla, Joel Joy, Polimetla, James Joy, Verma, Mohit ORCID: https://orcid.org/0009-0005-3036-3894, Sunadh, Jeremiah and Gurugubelli, Prasanna Kumar (2025) Vinder Oils Ltd.: balancing quality and market dynamics. [Case Study] Available at: https://www.iveypublishing.ca/s/product/vinder-oil...

Monograph

Slaughter, Amy, Tiwari, Anubhav Dutt, Wake, Caitlin, Carpi, Estella, Easton-Calabria, Evan, Field, Jessica, Leeson, Kellie, Krause, Ulrike, Barbelet, Veronique and Mookherjee, Yamini (2017) Refugee self-reliance: moving beyond the marketplace. Project Report. University of Oxford. Available at: https://www.rsc.ox.ac.uk/publications/refugee-self...

Preprint

Aeron, Prageet and Jain, Rekha (2011) Identification of marketing capabilities: a study on Indian product based B2B telecom start-ups. [Preprint] Available at: https://web.iima.ac.in/faculty-and-research/resear...

Aeron, Prageet and Jain, Rekha (2011) An exploration into technological capabilities among early stage Indian product based telecom start-ups. [Preprint] Available at: https://web.iima.ac.in/faculty-and-research/resear...

Banerjee, Shraman (2018) Asymmetric dynamic price mechanism for symmetric buyers. [Preprint] (Unpublished) Available at: https://dx.doi.org/10.2139/ssrn.3069512

Banerjee, Shraman and Mishra, Debasis (2017) Repeated trade with two $ sided incomplete information. [Preprint] (Unpublished) Available at: https://www.isid.ac.in/~epu/acegd2017/papers/Shram...

Uniyal, Dwarika Prasad and Sinha, Piyush Kumar (2009) Point of purchase communication: role of information search, store benefit and shopping involvement. [Preprint] Available at: http://vslir.iima.ac.in:8080/jspui/handle/11718/10...

Thesis

Lohan, Amanish (2020) From involvement to sport team brand equity: Psychological ownership perspective of football fans in online brand communities. Doctoral thesis, O.P. Jindal Global University, Haryana, India.

Trivedi, Vibha (2021) Do online surprise deals generate repurchase intentions? An investigation. Doctoral thesis, O.P. Jindal Global University, Haryana, India.