Identifying better marketing efficiency metrics

Olasiuk, Hanna Petrivna (2019) Identifying better marketing efficiency metrics. In: State, Regions, Enterpreneurship: Information, Social-Legal, Socio-Economic aspects of development, November 21-22, 2019, Kyiv, Ukraine.

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Performance management has received great recognition among managers as it found to be a convenient way to assess departmental achievements. Since marketing is a cost-generating center, the marketing departments incredibly often face budget allocation problems. Marketers are expected to prove their efficiency by delivering measurable results that may be easily interpreted by all company stakeholders.

Item Type: Conference or Workshop Item (Paper)
Keywords: Performance management | Marketing efficiency metrics
Subjects: Social Sciences and humanities > Business, Management and Accounting > Marketing
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Syed Anas
Date Deposited: 23 Apr 2022 06:01
Last Modified: 23 Apr 2022 06:01
Official URL:


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