The present study evaluates the impact of digital marketing strategies on hotel bookings in the post-COVID-19 era, using the “DEMATEL” approach to explore the relationships between key marketing factors and consumer behaviour. Based on the literature study and empirical data from industry and academic experts, this research highlights key elements such as cashback incentives, discounts, and digital marketing strategies. The factors are classified into the cause-and-effect group to understand their relationship and impact on booking behaviour. The research outcome reveals that the digital marketing approach significantly influences impulsive booking behaviour and highlights the key connection between operational performance and consumer response. The analysis showed the significance of hotel management continuously modifying their marketing strategies to align with consumers’ changing preferences and behaviours in the post-pandemic era. The present study offers a systematic framework that connects theoretical approaches with practical applications, delivering valuable insights for scholars and professionals in the hospitality industry. This offers stakeholders a deeper understanding of how digital marketing impacts customer decisions, facilitating more effective strategy development in a competitive and rapidly evolving hospitality industry.