Enablers of Circular Practices in Fast Fashion Supply Chains: a Study Towards Sustainable Fashion Development

Srivastava, Shefali, Dwivedi, Ashish ORCID: https://orcid.org/0000-0003-2943-0066, Khan, Sharfuddin Ahmed, Shardeo, Vipulesh and Hussaini, Nilofer (2026) Enablers of Circular Practices in Fast Fashion Supply Chains: a Study Towards Sustainable Fashion Development. Circular Economy and Sustainability, 6 (3): 249. ISSN 2730-597X

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Abstract

The fast fashion industry confronts substantial sustainability issues because of its high resource consumption and waste output. The literature reveals that past studies have less focused on circular practices in fast fashion supply chain. This study aims to identify and analyse the potential enablers of circularity within fast fashion supply chains, promoting sustainable production and consumption practices. Through a comprehensive literature review and expert consultations with 12 domain experts from academia, apparel manufacturing, and sustainability practices, sixteen enablers of circularity were identified. To understand the interrelationships and hierarchical structure among the identified enablers, Grey DEMATEL method was employed. The results from the study reveal that sound purchasing policies, reverse logistics and adoption of eco-friendly and recyclable packaging act as the most influential causal enablers, while selection of fibres and consumer awareness and acceptance of recycled, refurbished clothing emerge as key effect enablers. By mapping these interrelationships, the study offers actionable insights for fashion retailers, policymakers, and sustainability practitioners to strengthen circular strategies. The findings contribute to advancing circular economy theory in the fashion sector and provide a practical framework for accelerating the transition towards sustainable and circular business models in fast fashion.

Item Type: Article
Uncontrolled Keywords: Circularity | Enablers | Fast fashion supply chain | Grey DEMATEL | Sustainability
Subjects: Social Sciences and humanities > Business, Management and Accounting > Strategy and Management
Social Sciences and humanities > Business, Management and Accounting > Marketing
Vol/Issue no. published date: June 2026
Depositing User: Mr. Syed Anas
Date Deposited: 29 May 2026 10:38
Last Modified: 29 May 2026 10:38
Official URL: https://doi.org/10.1007/s43615-026-00720-w
URI: https://pure.jgu.edu.in/id/eprint/11457

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