The present consumption has far exceeded the earth’s capacity and the global overconsumption trend along with the accompanying profound sustainability problems have started reflecting in emerging economies too. Extant literature suggests, embracing sustainable consumption could be the surest way to mitigate this detrimental effects. Increasingly, studies propose adopting psychological approaches in boosting sustainable consumption behaviors but only a handful of them have investigated the association between facets of mindfulness and sustainable consumption behaviour. The present study aims at conceptualizing and empirically investigate the relationship between mindfulness and sustainable consumption behaviour and shed light on how dispositional envy and pro-social behaviour mediates this relationship, especially in emerging economy among young consumers.