Revenue management under legal scrutiny: A case study analysis of strategic pricing and regulatory boundaries

Tyagi, Kanika and Tyagi, Mohit ORCID: https://orcid.org/0000-0002-8930-0186 (2026) Revenue management under legal scrutiny: A case study analysis of strategic pricing and regulatory boundaries. Journal of Revenue and Pricing Management. ISSN 1476-6930 (In Press)

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Abstract

Revenue Management (RM) has evolved from traditional yield management into algorithm-driven dynamic pricing systems across airlines, hospitality, ride-sharing, and digital marketplaces. While RM enhances allocative efficiency and profitability, it simultaneously raises significant legal concerns relating to price discrimination, competition law, consumer protection, and data privacy. This paper develops a Legal-Integrated RM Framework that treats legal compliance as an endogenous design parameter rather than an ex-post constraint. A structured multiple-case design covering Uber, Amazon Marketplace, Delta Air Lines, and Booking.com is employed, with each case coded against a uniform template that maps RM primitives to the legal doctrine at issue and the formal outcome documented in primary sources. The findings demonstrate a growing regulatory emphasis on transparency, fairness, and anti-collusion safeguards. The framework is operationalised through three interdependent layers, namely structural alignment, operational safeguards, and governance oversight, and its application is illustrated through Uber's surge-pricing system.

Item Type: Article
Uncontrolled Keywords: Algorithmic pricing | Competition law | Consumer protection | Dynamic pricing | Price discrimination | Revenue management
Subjects: Social Sciences and humanities > Business, Management and Accounting > Strategy and Management
Social Sciences and humanities > Business, Management and Accounting > Marketing
Depositing User: Mr. Syed Anas Ali
Date Deposited: 01 Jul 2026 03:58
Last Modified: 01 Jul 2026 03:58
Official URL: https://doi.org/10.1057/s41272-026-00600-w
URI: https://pure.jgu.edu.in/id/eprint/11877

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