Emerging trends in the marketing of financially engineered insurance products

Ratnakaram, Sunitha, Chakravaram, Venkamaraju, Vihari, Nitin Simha and Rao, G. Vidyasagar (2021) Emerging trends in the marketing of financially engineered insurance products. In: ICT systems and sustainability: Proceedings of ICT4SD 2020, 2020, Goa, India.

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Insurance plays a fundamental role in the economies of nations worldwide. Protecting the future earnings of individuals, companies from uncertainties, and risks fastens a nation’s gross domestic product (GDP) [1]. The second decade (2D) of the current century (2D/twenty-first century) has witnessed a revolutionary disruptive technological advancement, innovative strategies, and financially engineered models in the marketing of insurance products across the insurance sector worldwide. Some of these technologies and advancements are named as “FinTech, InsurTech, Blockchain Technology, Cryptocurrency, Robotics, Cloud Technologies, Data Science, Data Analytics, Big Data, Financial Engineering, ICTs (Information and Communication Technology), IoT (Internet of Things), AI (Artificial Intelligence), Machine Learning, Mobile Phones, Social Media sites, and Drown Technologies” [2]. To list and to explain these major disruptive technologies of the sector is the main purpose of this research work. The main focus is to study the specially designed financial engineering models in the process of insurance marketing. To conclude, the detailed role of financial engineering applications in the design, development, and execution of marketing models in the insurance sector is discussed. Descriptive-cum-exploratory research methodology is used.

Item Type: Conference or Workshop Item (Paper)
Keywords: Emerging trends | Financial engineering | FinTech | Insurance | InsurTech
Subjects: Social Sciences and humanities > Business, Management and Accounting > Marketing
Physical, Life and Health Sciences > Engineering and Technology
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Syed Anas
Date Deposited: 07 Jan 2022 16:04
Last Modified: 01 Feb 2022 11:37
Official URL: https://doi.org/10.1007/978-981-15-8289-9_65
URI: https://pure.jgu.edu.in/id/eprint/639


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