An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents

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Jayawardena, Nirma, Ross, Mitchell, Quach, Sara and Grace, Debra (2022) An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents. Asia Pacific Journal of Marketing and Logistics, 35 (7). pp. 1789-1812. ISSN 1355-5855

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Abstract

The purpose of this study is to investigate visual comprehension in memory for 360-degree video advertisements amongst adolescents under single and repeated viewing conditions.

Item Type:	Article
Keywords:	Adolescents \| 360-Degree Videos \| Advertising \| Visual Comprehension \| Panorama Effect
Subjects:	Social Sciences and humanities > Business, Management and Accounting > Marketing
JGU School/Centre:	Jindal Global Business School
Depositing User:	Amees Mohammad
Date Deposited:	03 Dec 2022 12:59
Last Modified:	13 Jul 2023 09:58
Official URL:	https://doi.org/10.1108/APJML-10-2021-0786
URI:	https://pure.jgu.edu.in/id/eprint/4935

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