Jayawardena, Nirma, Ross, Mitchell, Quach, Sara and Grace, Debra (2022) An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents. Asia Pacific Journal of Marketing and Logistics, 35 (7). pp. 1789-1812. ISSN 1355-5855
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An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents.pdf - Published Version
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Abstract
The purpose of this study is to investigate visual comprehension in memory for 360-degree video advertisements amongst adolescents under single and repeated viewing conditions.
Item Type: | Article |
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Keywords: | Adolescents | 360-Degree Videos | Advertising | Visual Comprehension | Panorama Effect |
Subjects: | Social Sciences and humanities > Business, Management and Accounting > Marketing |
JGU School/Centre: | Jindal Global Business School |
Depositing User: | Amees Mohammad |
Date Deposited: | 03 Dec 2022 12:59 |
Last Modified: | 13 Jul 2023 09:58 |
Official URL: | https://doi.org/10.1108/APJML-10-2021-0786 |
URI: | https://pure.jgu.edu.in/id/eprint/4935 |
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