An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents

Jayawardena, Nirma, Ross, Mitchell, Quach, Sara and Grace, Debra (2022) An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents. Asia Pacific Journal of Marketing and Logistics, 35 (7). pp. 1789-1812. ISSN 1355-5855

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Abstract

The purpose of this study is to investigate visual comprehension in memory for 360-degree video advertisements amongst adolescents under single and repeated viewing conditions.

Item Type: Article
Keywords: Adolescents | 360-Degree Videos | Advertising | Visual Comprehension | Panorama Effect
Subjects: Social Sciences and humanities > Business, Management and Accounting > Marketing
JGU School/Centre: Jindal Global Business School
Depositing User: Amees Mohammad
Date Deposited: 03 Dec 2022 12:59
Last Modified: 13 Jul 2023 09:58
Official URL: https://doi.org/10.1108/APJML-10-2021-0786
URI: https://pure.jgu.edu.in/id/eprint/4935

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