Stakeholder prioritization in context of sustainability marketing perspective using AHP and TOPSIS

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Kumar, Vinod, Jain Garg, Ruchi, Qureshi, Mohamed Rafik, -, Vandana and Kumar, Rupesh ORCID: https://orcid.org/0000-0002-6590-4313 (2025) Stakeholder prioritization in context of sustainability marketing perspective using AHP and TOPSIS. Management & Sustainability: An Arab Review. ISSN 2752-9827 (In Press)

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Abstract

Previous studies are focused on stakeholders’ identification and classification in context of sustainability marketing strategies and were not able to perform the stakeholder prioritization in this context. Thus, the present study aims to prioritize stakeholders related to sustainability marketing.

Item Type:	Article
Uncontrolled Keywords:	Analytic hierarchy process (AHP) \| Stakeholders \| Stakeholder prioritization \| Sustainability marketing \| Technique for order preference by similarity to ideal solution (TOPSIS)
Subjects:	Social Sciences and humanities > Business, Management and Accounting > Marketing
Depositing User:	Mr. Syed Anas
Date Deposited:	15 Apr 2026 07:03
Last Modified:	15 Apr 2026 07:03
Official URL:	https://doi.org/10.1108/MSAR-03-2025-0099
URI:	https://pure.jgu.edu.in/id/eprint/11179

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