Items where Subject is "Marketing"

Group by: Item Type | No Grouping
Number of items at this level: 101.


Adam, Hebatallah, Yadav, D. K. and Malik, Firdous Ahmad (2021) Analytics of agriculture credit-output nexus and human development in India. Indian Journal of Agricultural Marketing, 35 (1). p. 257. ISSN 2456-8716

Aeron, Prageet (2012) Opportunities for management students in the banking sector: An interview with Ms Zarin Daruwala, President, ICICI Bank. Jindal Journal of Business Research, 1 (2): 2012. pp. 177-179. ISSN 22786821

Baksi, Arup Kumar and Panda, Tapan Kumar (2018) Branding destinations with multisensory brand associations and evaluating its impact on behavioural pattern under the intervention of multiplex phenomenon of relationship-branding. Management Science Letters, 8 (11). pp. 1169-1182. ISSN 19239335

Baksi, Arup Kumar and Panda, Tapan Kumar (2019) Consumer Innovativeness : The mediating role of leading edge status (LES) on adoption of innovative products in Indian rural markets. Indian Journal of Marketing, 49 (6). pp. 7-20. ISSN 0973-8703

Baksi, Arup Kumar and Panda, Tapan Kumar (2018) Redefining brand-consumer relationship through anthropomorphisation: Moderating impacts of self-brand integration and brand attitude, personal care brands. SCMS Journal of Indian Management, 15 (3). pp. 47-59. ISSN 09733167

Banerjee, Shubhomoy, Ghosh, Abhijit, Kagan, Albert and Chatterjee, Soumi (2019) Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 31 (2). pp. 147-161. ISSN 15287068

Banerji, Diptiman, Singh, Ramendra and Mishra, Prashant (2020) Friendships in marketing: A taxonomy and future research directions. AMS Review, 10 (3). pp. 223-243. ISSN 1869814X

Behl, Abhishek and Zhang, Justin Zuopeng (2021) Guest editorial. Young Consumers, 22 (3). pp. 321-327. ISSN 17473616

Chakrabarti, Gagari and Sen, Chitrakalpa (2021) Dynamic market risk of green stocks across regions: Where does the devil lie? Journal of Cleaner Production, 303: 127028. ISSN 9596526

Chakrabarti, Gagari and Sen, Chitrakalpa (2018) Pricing of green stocks in India. The Empirical Economics Letters, 17 (4). pp. 537-544. ISSN 1681-8997

Chakraborty, Abhishek, Mateen, Arqum, Chatterjee, Ashis Kumar and Haldar, Nivedita (2018) Relative power in supply chains – Impact on channel efficiency & contract design. Computers and Industrial Engineering, 122. pp. 202-210. ISSN 03608352

Chatterjee, Swetarupa, Sreen, Naman, Rana, Jyoti, Dhir, Amandeep and Sadarangani, Pradip H. (2021) Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context. International Review on Public and Nonprofit Marketing. ISSN 18651984 (In Press)

Chatterjee, Swetarupa, Sreen, Naman and Sadarangani, Pradip H. (2021) An exploratory study identifying motives and barriers to ethical consumption for young Indian consumers. International Journal of Economics and Business Research, 22 (2-3). pp. 127-148. ISSN 17569850

Chauhan, Sumedha and Goyal, Sandeep (2024) A meta-analysis of antecedents and consequences of green trust. Journal of Consumer Marketing, 41 (4). pp. 459-473. ISSN 0736-3761

Chhatwani, Malvika (2022) Mortgage delinquency during COVID-19: Do financial literacy and personality traits matter? International Journal of Bank Marketing. ISSN 0265-2323 (In Press)

Choudhury, Akanksha, Behl, Abhishek, Sheorey, Pratima and Pal, Abhinav (2021) Digital supply chain to unlock new agility: a TISM approach. Benchmarking : An International Journal, 28 (6). pp. 2075-2109. ISSN 1463-5771

Dasgupta, Sabyasachi and Grover, Priya (2019) Impact of digital strategies on consumer decision journey: special. Academy of Marketing Studies Journal, 23 (1). ISSN 10956298

Dasgupta, Sabyasachi and Grover, Priya (2019) Understanding the role of corporate social responsibility in consumer psychology: A case study of Keen Footwear, Rothy's Shoes, Supra Footwear and Toms Shoes. Think India Journal, 22 (14). pp. 1-8. ISSN 0971-1260

Dash, Pranati, Panda, Tapan Kumar and Mishra, Bidhu Bhusan (2019) Developing online consumer engagement construct: A contextual approach. Journal of Management Outlook, 9 (1). pp. 46-59. ISSN 2231-1769

Dash, Raj and Bhattacharjee, Biplab (2024) Consumer uptake of energy-efficient appliances in India's online marketplace: An electronic word-of-mouth (eWOM) process model. Utilities Policy, 88 (101750). ISSN 0957-1787

Dhingra, Vippa, Gangwani, Kishore Kumar and Keswani, Sarika (2019) Experiment of telecom customer’s needs and satisfaction based on Kano Model. International Journal of Innovative Technology and Exploring Engineering, 9 (2). pp. 1-5. ISSN 2278-3075

Dwivedi, Ashish, Moktadir, Md. Abdul, Jabbour, Charbel Jos´e Chiappetta and de Carvalho, Daniel Estima (2022) Integrating the circular economy and industry 4.0 for sustainable development: Implications for responsible footwear production in a big data-driven world. Technological Forecasting and Social Change, 175: 121335. ISSN 00401625

Ekren, Banu Yetkin, Mangla, Sachin Kumar, Turhanlar, Ecem Eroglu, Kazancoglu, Yigit and Li, Guo (2021) Lateral inventory share-based models for IoT-enabled e-commerce sustainable food supply networks. Computers and Operations Research, 130: 105237. pp. 1-14. ISSN 3050548

Emile, Renu and Sangwan, Sunanda (2014) Congruency between self as communicated by product ensembles and self as perceived by peers – do the two match? Advances in Consumer Research, 42. pp. 307-312. ISSN 00989258

Goyal, Sandeep, Hu, Chihua, Chauhan, Sumedha, Gupta, Parul, Bhardwaj, Amit Kumar and Mahindroo, Ankit (2021) Social commerce: A bibliometric analysis and future research directions. Journal of Global Information Management, 29 (6): 91. pp. 1-33. ISSN 10627375

Goyal, Yugank and Heine, Klaus (2021) Why do informal markets remain informal: the role of tacit knowledge in an Indian footwear cluster. Journal of Evolutionary Economics, 31 (2). pp. 639-659. ISSN 9369937

Gupta, Piyush, Pranjal, Piyush, Bera, Sasadhar, Sarkar, Soumya and Sachan, Amit (2021) Performance improvement of supplier-side e-tender-driven marketing process. International Journal of Productivity and Performance Management, 70 (8). pp. 2032-2051. ISSN 17410401

Jain, Kokil, Sharma, Isha and Behl, Abhishek (2021) Voice of the stars - exploring the outcomes of online celebrity activism. Journal of Strategic Marketing. ISSN 0965254X (In Press)

Jain, Ritu, Jain, Kokil, Behl, Abhishek, Pereira, Vijay, Giudice, Manlio Del and Vrontis, Demetris (2022) Mainstreaming fashion rental consumption: A systematic and thematic review of literature. Journal of Business Research, 139. pp. 1525-1539. ISSN 1482963

Jayawardena, Nirma, Ross, Mitchell, Quach, Sara and Grace, Debra (2022) An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents. Asia Pacific Journal of Marketing and Logistics, 35 (7). pp. 1789-1812. ISSN 1355-5855

Jayawardena, Nirma Sadamali, Quach, Sara, Bandyopadhyay, Chinmoy and Thaichon, Park (2023) Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands. Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855 (In Press)

Jebarajakirthy, Charles, Saha, Victor, Goyal, Praveen and Mani, Venkatesh (2022) How do value co-creation and e-engagement enhance e-commerce consumer repurchase intention?: An empirical analysis. Journal of Global Information Management, 30 (5). pp. 1-23. ISSN 10627375

Joshi, Yatish, Uniyal, Dwarika Prasad and Sangroya, Deepak (2021) Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence. Journal of Cleaner Production, 328: 129638. ISSN 9596526

Kautish, Pradeep, Sharma, Rajesh, Mangla, Sachin Kumar, Jabeen, Fauzia and Awan, Usama (2021) Understanding choice behavior towards plastic consumption: An emerging market investigation. Resources, Conservation and Recycling, 174: 105828. ISSN 9213449

Kazancoglu, Yigit, Yuksel, Damla, Sezer, Muruvvet Deniz, Mangla, Sachin Kumar and Hua, Lianlian (2022) A green dual-channel closed-loop supply chain network design model. Journal of Cleaner Production, 32: 130062. ISSN 9596526

Koul, Saroj and V., Atul (2012) Good as new: The promise of revamping in the Indian steel industry. AIMS International Journal of Management, 6 (2). pp. 137-151. ISSN 1939-7011

Kumar, Anish, Mangla, Sachin Kumar, Kumar, Pradeep and Song, Malin (2021) Mitigate risks in perishable food supply chains: Learning from COVID-19. Technological Forecasting and Social Change, 166: 120643. ISSN 401625

Kumar, Chitresh, Vijayaraghavan, T.A.S., Chakraborty, Abhishek K. and Thompson, Russell G. (2017) Effect of time windows regulations on product cost: an urban case study of carbonated beverage delivery. Annals of Management Science, 5 (2). pp. 17-47. ISSN 2161-5012

Kumar, Poonam, Chauhan, Sumedha, Kumar, Satish and Gupta, Prashant (2023) A meta-analysis of satisfaction in mobile banking: a contextual examination. International Journal of Bank Marketing. ISSN 0265-2323 (In Press)

Kumar, Rajesh, Samadhiya, Ashutosh, Kumar, Anil, Luthra, Sunil, Pandey, Krishan Kumar and El jaouhari, Asmae (2024) Nourish resilience in digital food supply chain in post COVID landscape: literature swill for past insights and future roadmap. International Journal of Industrial Engineering and Operations Management. ISSN 2690-6090

Lavuri, Rambabu, Kaul, Dimple, Mohan, Geetha, Jayawardena, Nirma Sadamali and Thaichon, Park (2023) Identifying factors influencing purchase intention of sustainable luxury retailing products. International Journal of Retail & Distribution Management. ISSN 0959-0552 (In Press)

Lohan, Amanish, Ganguly, Anirban, Kumar, Chitresh and Talukdar, Asim (2021) Foreign product preference among Indian consumers: The role of product reviews, word of mouth and quality of shared information. Journal of Information and Knowledge Management, 20 (4): 2150048. pp. 1-22. ISSN 2196492

Majumdar, Sudipta and Chandra, Abhijeet (2024) Behavioral traits of fund managers: a systematic literature review. Asia-Pacific Journal of Business Administration. ISSN 1757-4323 (In Press)

Mangla, Sachin Kumar, Borühan, Gülmüs, Ersoy, Pervin, Kazancoglu, Yigit and Song, Malin (2021) Impact of information hiding on circular food supply chains in business-to-business context. Journal of Business Research, 135. pp. 1-18. ISSN 01482963

Nanda, Ambika Parsad, Banerji, Diptiman and Singh, Nihal (2023) Situational factors of compulsive buying and the well-being outcomes: what we know and what we need to know. Journal of Macromarketing. ISSN 0276-1467 (In Press)

Nedumpara, James J. (2013) Export credits and ‘Safe Haven’ provisions under the WTO SCM Agreement: A Case of false safety? Export credits and ‘Safe Haven’ provisions under the WTO SCM Agreement: A case of false safety?, 8 (3). pp. 81-89. ISSN 1569 755X

Pandey, Ajay Kumar, Pratap, Saurabh, Dwivedi, Ashish and Khan, Sharfuddin Ahmed (2024) Industry 4.0 and supply chain sustainability: benchmarking enablers to build reliable supply chain. Benchmarking: An International Journal. ISSN 1463-5771 (In Press)

Pratap, Saurabh, Daultani, Yash, Dwivedi, Ashish and Zhou, Fuli (2022) Supplier selection and evaluation in e-commerce enterprises: a data envelopment analysis approach. Benchmarking, 29 (1). pp. 325-341. ISSN 14635771

Raj, Rohit, Singh, Arpit, Kumar, Vimal, De, Tanmoy and Singh, Shalini (2023) Assessing the e-commerce last-mile logistics’ hidden risk hurdles. Cleaner Logistics and Supply Chain, 10: 100131. ISSN 2772-3909

Raja, Md Washim, Allan, David and Bandyopadhyay, Chinmoy (2024) Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making. Marketing Intelligence & Planning. ISSN 0263-4503 (In Press)

Rajkumar, Narasimhan, Vishwakarma, Pankaj and Gangwani, Kishore Kumar (2021) Investigating consumers' path to showrooming: a perceived value-based perspective. International Journal of Retail and Distribution Management, 49 (2). pp. 299-316. ISSN 09590552

Rana, Sudhir and Behl, Abhishek (2021) Editorial. International Journal of Technology Marketing, 15 (2-3). pp. 101-106. ISSN 1741878X

Roy, Sanjit K., Sharma, Apurv, Bose, Sunny and Singh, Gaganpreet (2022) Consumer - brand relationship: A brand hate perspective. Journal of Business Research, 144. pp. 1293-1304. ISSN 01482963

Roy, Sanjit K., Singh, Gaganpreet, Hope, Megan, Nguyen, Bang and Harrigana, Paul (2019) The rise of smart consumers: Role of smart servicescape and smart consumer experience cocreation. Journal of Marketing Management, 35 (15-16). pp. 1480-1513. ISSN 0267257X

Roy, Sanjit K., Singh, Gaganpreet, Japutra, Arnold and Javed, Mansoor (2021) Circle the wagons: measuring the strength of consumers’ brand defense. Journal of Strategic Marketing. ISSN 0965254X (In Press)

Roy, Sanjit K., Singh, Gaganpreet and Shabnam, Saadia (2021) Modelling customer engagement behaviour in smart retailing. Australasian Journal of Information Systems, 25. pp. 1-30. ISSN 14498618

Samadhayia, Ashutosh, Kumar, Anil, Yadav, Sanjeev, Luthra, Sunil, Jabbour, Charbel Jose Chiappetta and Agrawal, Rajat (2023) Artificial intelligence - partner relationships management for climate management in B2B firms to achieve sustainable competitiveness. Industrial Marketing Management, 115. pp. 510-525. ISSN 00198501

Sangwan, Vaishali and Maity, Moutusy (2024) Consumer embarrassment: A systematic literature review and research agenda. International Journal of Consumer Studies, 48 (2). ISSN 1470-6423

Sangwan, Vaishali, Maity, Moutusy, Tripathi, Sanjeev and Chakraborty, Anirban (2024) From discomfort to desirable: The effect of embarrassment on prosocial consumption. Psychology & Marketing. ISSN 0742-6046 (In Press)

Sariyer, Gorkem, Mangla, Sachin Kumar, Chowdhury, Soumyadeb, Erkan Sozen, Mert and Kazancoglu, Yigit (2024) Predictive and prescriptive analytics for ESG performance evaluation: A case of Fortune 500 companies. Journal of Business Research, 181. ISSN 0148-2963 (In Press)

Shah, Bhavin and Singh, Gaganpreet (2021) Can collaborative buffering strategies reduce distribution costs while improving product returns?: A case of an Asian e-retailer. Benchmarking, 28 (9). pp. 2808-2834. ISSN 14635771

Shankar, Amit, Gupta, Manish, Tiwari, Aviral Kumar and Behl, Abhishek (2021) How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse. Journal of Strategic Marketing. ISSN 0965254X (In Press)

Singh, Gaganpreet and Pandey, Neeraj (2018) The determinants of green packaging that influence buyers’ willingness to pay a price premium. Australasian Marketing Journal, 26 (3). pp. 221-230. ISSN 14413582

Sreen, Naman, Chatterjee, Swetarupa and Sadarangani, Pradip H. (2021) Eco-friendly products purchase intention: A comparison of theory of planned behaviour and social cognitive theory. International Journal of Economics and Business Research, 22 (2-3). pp. 149-173. ISSN 17569850

Sreen, Naman, Dhir, Amandeep, Talwar, Shalini, Ming Tan, Teck and Alharbi, Fatimah (2021) Behavioral reasoning perspectives to brand love toward natural products: moderating role of environmental concern and household size. Journal of Retailing and Consumer Services, 61: 102549. pp. 1-13. ISSN 09696989

Sultana, Razia, Dwivedi, Ashish and Moktadir, Md. Abdul (2023) Investigating the role of consumers, producers, and policymakers: A case of leather supply chain towards sustainable chemistry. Current Opinion in Green and Sustainable Chemistry, 39: 100724. ISSN 2452-2236

T M, Arun, Singh, Shaili, Khan, Sher Jahan, Ul Akram, Manzoor and Chauhan, Chetna (2021) Just one more episode: Exploring consumer motivations for adoption of streaming services. Asia Pacific Journal of Information Systems, 3 (1). pp. 17-42. ISSN 22885404

Tiwari, Ajay, Lal, Banwari and Khare, V. P (2016) Marketing of library information products and services in central university libraries of Uttar Pradesh and Uttrakhand: An evaluative study. International Journal of Research in Library Science, 2 (1). pp. 182-195. ISSN 2455-104X

Trivedi, Ashish, Sohal, Ajay and Joshi, Sudhanshu (2021) A two-stage optimization model for tactical planning in fresh fruit supply chains: A case study of Kullu, India. International Journal of Supply and Operations Management, 8 (1). pp. 18-28. ISSN 2383-2525

Trivedi, Ashish and Trivedi, Vibha (2018) Interpretive structural modelling of website quality factors for repurchase intention in online context. International Journal of Electronic Business, 14 (4). pp. 309-325. ISSN 14706067

Trivedi, Shrawan Kumar and Yadav, Mohit (2018) Predicting online repurchase intentions with e-satisfaction as mediator: A study on Gen Y. VINE Journal of Information and Knowledge Management Systems, 48 (3). pp. 427-447. ISSN 20595891

Uniyal, Dwarika Prasad (2013) An exploratory approach to develop a new scale to measure the construct of shopping involvement. Journal of Global Business Advancement, 5 (3). pp. 209-225. ISSN 17469678

Upadhye, Bilwa, Sivakumaran, Bharadhwaj, Pradhan, Debasis and Lyngdoh, Teidorlang (2021) Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination. Psychology and Marketing, 38 (8). pp. 1197-1219. ISSN 7426046

Viswanathan, Niranchana Shri, Yadav, Mohit, Sharma, Amit and Dornadula, Venkata Harshavardhan Reddy (2023) Marketing Strategies of Fish and Fishery Products in India: An Empirical Study of Market Intermediaries. Journal of Survey in Fisheries Sciences, 10 (3). pp. 3273-3280. ISSN 2368-7487

Book Section

Dasgupta, Sabyasachi and Kothari, Reema (2018) The impact of digital word-of-mouth communication on consumer decision-making processes: With special reference to fashion apparel industry. In: Holistic Approaches to Brand Culture and Communication Across Industries. 1st ed. IGI Global, India, pp. 176-198. ISBN 978-1522531500

Ganguly, Anirban, Chatterjee, Debdeep and Rao, Harish (2018) The role of resiliency in managing supply chains disruptions. In: Supply Chain Risk Management: Advanced Tools, Models, and Developments. Springer, Singapore, pp. 237-251. ISBN 9789811041068

Garg, Ruchi, Chikkara, Ritu, Suman, Himanshu, Pande, Shashan, Sharan, Rahul and Panda, Tapan Kumar (2019) Consumer-brand relations: An investigation into the concept of brand hate. In: Global Branding: Breakthroughs in Research and Practice. IGI Global, Hershey, PA, pp. 656-667. ISBN 9781522592839

Grover, Priya and Dasgupta, Sabyasachi (2018) The impact of brand variance on gender in FMCG sector: With a special reference to toothpaste category. In: Gender and Diversity: Concepts, Methodologies, Tools, and Applications. IGI Global, United States of America, pp. 1175-1184. ISBN 9781522569121

Roy, Sanjit K. and Singh, Gaganpreet (2024) Case 17: Bisleri—marketing to manage the counterfeit challenge. In: Marketing case studies in emerging markets : Contemporary multi-industry issues and best-practices. Springer Business Cases . Springer, Cham, pp. 233-241. ISBN 978-3-031-51689-4

Thara, Kaveri (2021) Alternative market systems: Mutual dependence for collective welfare in a fish market in Udupi. In: Social reproduction, solidarity economy, feminisms and democracy: Latin America and India. Gender, development and social change . Palgrave Macmillan, Cham, pp. 187-209. ISBN 9783030715311

Thara, Kaveri (2021) Struggles of an association of women working in the fishing sector in Udupi: between mothering and the market. In: Feminist effervescence: Reorganizing social reproduction, democratizing the solidarity economy, rethinking value. Gender and Development Notebooks | Lighting 2 . L'Harmattan, Geneva, pp. 133-152. ISBN 9782940600311

Article in News Papers and Magazine

Bharadwaj, Ashish (2018) Enhancing India’s competitive edge.

Jayawardena, Nirma Sadamali, Thaichon, Park, Quach, Sara and Bandyopadhyay, Chinmoy (2024) Future of ChatGPT in marketing. Ceylon Today.

Working papers (or Preprints)

Aeron, Prageet and Jain, Rekha (2011) Identification of marketing capabilities: a study on Indian product based B2B telecom start-ups. [Working papers (or Preprints)]

Aeron, Prageet and Jain, Rekha (2011) An exploration into technological capabilities among early stage Indian product based telecom start-ups. [Working papers (or Preprints)]

Banerjee, Shraman (2018) Asymmetric dynamic price mechanism for symmetric buyers. [Working papers (or Preprints)] (Unpublished)

Banerjee, Shraman and Mishra, Debasis (2017) Repeated trade with two $ sided incomplete information. [Working papers (or Preprints)] (Unpublished)

Uniyal, Dwarika Prasad and Sinha, Piyush Kumar (2009) Point of purchase communication: role of information search, store benefit and shopping involvement. [Working papers (or Preprints)]


Slaughter, Amy, Tiwari, Anubhav Dutt, Wake, Caitlin, Carpi, Estella, Easton-Calabria, Evan, Field, Jessica, Leeson, Kellie, Krause, Ulrike, Barbelet, Veronique and Mookherjee, Yamini (2017) Refugee self-reliance: moving beyond the marketplace. Project Report. University of Oxford.

Conference or Workshop Item

Chakraverty, Prateek (2016) Digital watermarking - Effectiveness and implications on anti-circumvention. In: 2016 3rd International Conference on Computing for Sustainable Global Development (INDIACom), 16 March 2016 through 18 March 2016, New Delhi.

Kumar, Chitresh and Ganguly, Anirban (2019) Theoretical framework to analyze conflict between marketing and operations strategy: A product life cycle perspective. In: Proceedings of the International Conference on Industrial Engineering and Operations Management, 5-7 March, 2019, Bangkok, Thailand,.

Kumar, Sachin and Panda, Tapan Kumar (2019) Role of mindfulness in sustainable consumption among young consumers: An emerging economy perspective. In: 2019 Annual Conference of the Emerging Markets Conference Board, January 06-08, 2019, Institute of Management Technology, Ghaziabad, India.

Kumar, Sachin and Panda, Tapan Kumar (2018) The role of mindfulness in sustainable consumption behaviour: An emerging economy perspective. In: 12th Great Lakes NASMEI Marketing Conference - 2018, December 20-21, 2018, Great Lakes, Chennai, India.

Olasiuk, Hanna Petrivna (2019) Identifying better marketing efficiency metrics. In: State, Regions, Enterpreneurship: Information, Social-Legal, Socio-Economic aspects of development, November 21-22, 2019, Kyiv, Ukraine.

Panda, Tapan Kumar and Sahadev, Sunil (2019) Sales and distribution management. In: UNSPECIFIED.

Ratnakaram, Sunitha, Chakravaram, Venkamaraju, Vihari, Nitin Simha and Rao, G. Vidyasagar (2021) Emerging trends in the marketing of financially engineered insurance products. In: ICT systems and sustainability: Proceedings of ICT4SD 2020, 2020, Goa, India.

Sarkar, Siddhartha and Rawani, Meenakshi (2017) Consumers’ responses to private labels: evaluations extrinsic cues imitations. In: 2017 International Conference on National Brand & Private Label Marketing, 28-30 Jun 2017, Barcelona.


Dasgupta, Sabyasachi and Grover, Priya (2018) Optimizing millennial consumer engagement with mood analysis. IGI Global. ISBN 9781522556916

Ramesh, M. Anil, Grover, Priya and Dasgupta, Sabyasachi (2019) Start-up marketing strategies in India. Emerald Publishing Limited, United Kingdom. ISBN 9781787567566


Lohan, Amanish (2020) From involvement to sport team brand equity: Psychological ownership perspective of football fans in online brand communities. Doctoral thesis, O.P. Jindal Global University, Haryana, India.

Trivedi, Vibha (2021) Do online surprise deals generate repurchase intentions? An investigation. Doctoral thesis, O.P. Jindal Global University, Haryana, India.

This list was generated on Tue Jun 18 02:00:44 2024 UTC.