Jayawardena, Nirma Sadamali, Quach, Sara, Thaichon, Park, Ross, Mitchell, Weaven, Scott and Behl, Abhishek (2026) Organisational and regulatory strategies to combat false news circulation on social media. Journal of Strategic Marketing, 34 (3). pp. 227-240. Taylor & Francis . ISSN 1466-4488 Available at: https://doi.org/10.1080/0965254X.2023.2253815

Behl, Abhishek ORCID: https://orcid.org/0000-0002-5157-0121, Sampat, Brinda and Raj, Sahil (2026) Productivity of gig workers on crowdsourcing platforms through artificial intelligence and gamification: a multi-theoretical approach. TQM Journal, 38 (1). pp. 51-75. Emerald Group Holdings Ltd. . ISSN 17542731 Available at: https://doi.org/10.1108/TQM-07-2021-0201

Bandyopadhyay, Chinmoy, Bibi, Gulshan and Voola, Ranjit (2025) When Sustainability Speaks, Talent Listens: A Framework for Integrating a Sustainability-Oriented Value Proposition into Employer Branding. In: Managing for Sustainability. World Scientific. pp. 67-92. ISBN 9789819807208 Available at: https://doi.org/10.1142/9789819807215_0004

Jain, Kokil, Sharma, Isha and Behl, Abhishek (2024) Voice of the stars - exploring the outcomes of online celebrity activism. Journal of Strategic Marketing, 32 (7). pp. 842-863. Routledge . ISSN 0965-254X Available at: https://doi.org/10.1080/0965254X.2021.2006275

Kaur, Jaspreet, Saini, Shweta, Behl, Abhishek and Poonia, Archana (2024) Impact of digital storytelling on improving brand image among consumers. Journal of Promotion Management. United Kingdom . ISSN 1049-6491 (In Press) Available at: https://doi.org/10.1080/10496491.2024.2403760

Behl, Abhishek, Jayawardena, Nirma Sadamali, Bhardwaj, Shikha, Pereira, Vijay, Giudice, Manlio del and Zhang, Justin (2023) Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies. Technovation. Elsevier . ISSN 01664972 (In Press) Available at: https://doi.org/10.1016/j.technovation.2023.102902

Behl, Abhishek, Jayawardena, Nirma Sadamali, Pereira, Vijay, Jabeen, Fauzia, Jain, Kokil and Gupta, Manish (2023) Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management. Annals of Operations Research. Springer . ISSN 02545330 | 15729338 (In Press) Available at: https://doi.org/10.1007/s10479-023-05557-2

Behl, Abhishek, Jayawardena, Nirma Sadamali, Pereira, Vijay, Jabeen, Fauzia, Jain, Kokil and Gupta, Manish (2023) Enhanced permeability of cellulose acetate ultrafiltration membrane by incorporation of cellulose graft copolymer. Annals of Operations Research. Springer . ISSN 1572-9338 (In Press) Available at: https://doi.org/10.1007/s10479-023-05557-2

Behl, Abhishek, Jayawardena, Nirma Sadamali, Shankar, Amit, Gupta, Manish and Lang, Le Dang (2023) Gamification and neuromarketing: A unified approach for improving user experience. Journal of Consumer Behaviour, 23 (1). pp. 218-228. Wiley-Blackwell . ISSN 1479-1838 Available at: https://doi.org/10.1002/cb.2178

Jayawardena, Nirma Sadamali, Thaichon, Park, Quach, Sara, Razzaq, Ali and Behl, Abhishek (2023) The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review. Journal of Business Research, 160: 113739. Elsevier . ISSN 0148-2963 Available at: https://doi.org/10.1016/j.jbusres.2023.113739

Behl, Abhishek, Sampat, Brinda, Pereira, Vijay, Jayawardena, Nirma Sadamali and Laker, Benjamin (2023) Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms. Annals of Operations Research. Springer Nature . ISSN 1572-9338 (In Press) Available at: https://doi.org/10.1007/s10479-023-05290-w

Behl, Abhishek, Pereira, Vijay, Jayawardena, Nirma Sadamali, Nigam, Achint and Mangla, Sachin Kumar (2023) Gamification as an innovation: A tool to improve organizational marketing performance and sustainability of international firms. International Marketing Review. Emerald Publishing . ISSN 0265-1335 (In Press) Available at: https://doi.org/10.1108/IMR-05-2022-0113

Behl, Abhishek, Jayawardena, Nirma, Nigam, Achint, Pereira, Vijay, Shankar, Amit and Jebarajakirthy, Charles (2023) Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 158: 113662. Elsevier . ISSN 0148-2963 Available at: https://doi.org/10.1016/j.jbusres.2023.113662

Behl, Abhishek, Jayawardena, Nirma, Pereira, Vijay and Sampat, Brinda (2022) Assessing retailer readiness to use blockchain technology to improve supply chain performance. Journal of Enterprise Information Management. Emerald Publishing . ISSN 1741-0398 (In Press) Available at: https://doi.org/10.1108/JEIM-07-2022-0242

Harikrishnan, PK, Dewani, Prem Prakash and Behl, Abhishek (2022) Scarcity promotions and consumer aggressions: A theoretical framework. Journal of Global Marketing, 35 (4). pp. 306-323. Routledge . ISSN 0891-1762 Available at: https://doi.org/10.1080/08911762.2021.2009609

Behl, Abhishek, Jayawardena, Nirma, Pereira, Vijay, Tarba, Shlomo and Bamel, Umesh (2022) The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions. Industrial Marketing Management, 107. pp. 39-51. Elsevier . ISSN 1873-2062 Available at: https://doi.org/10.1016/j.indmarman.2022.09.024

Verma, Deepak, Dewani, Prem Prakash, Behl, Abhishek, Pereira, Vijay, Dwivedi, Yogesh and Del Giudice, Manilo (2022) A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type. Journal of Business Research, 154. Elsevier . ISSN 0148-2963 Available at: https://doi.org/10.1016/j.jbusres.2022.08.056

Gupta, Manish, Jain, Aman, Bihari Nayak, Niladri, Kumar, Anil and Behl, Abhishek (2022) Developing a framework for electronic engagement at work: A phenomenological study. Journal of Global Information Management, 30 (5). pp. 1-16. IGI Publishing . ISSN 10627375 Available at: https://doi.org/10.4018/JGIM.292063

Jayawardena, Nirma, Ross, Mitchell, Quach, Sara, Behl, Abhishek, Gupta, Manish and Lang, Le Dang (2022) Effective online engagement strategies through gamification: A systematic literature review and a future research agenda. Journal of Global Information Management, 30 (5). pp. 1-25. IGI Publishing . ISSN 10627375 Available at: https://doi.org/10.4018/JGIM.290370

Behl, Abhishek, Jayawardena, Nirma, Ishizaka, Alessio, Gupta, Manish and Shankar, Amit (2022) Gamification and gigification: A multidimensional theoretical approach. Journal of Business Research, 139. pp. 1378-1393. Elsevier Inc. . ISSN 1482963 Available at: https://doi.org/10.1016/j.jbusres.2021.09.023

Jain, Ritu, Jain, Kokil, Behl, Abhishek, Pereira, Vijay, Giudice, Manlio Del and Vrontis, Demetris (2022) Mainstreaming fashion rental consumption: A systematic and thematic review of literature. Journal of Business Research, 139. pp. 1525-1539. Elsevier Inc. . ISSN 1482963 Available at: https://doi.org/10.1016/j.jbusres.2021.10.071

Ajgaonkar, Suchitra, Neelam, Netra, Behl, Abhishek, Dao, Le Trung and Lang, Le Dang (2022) Exploring human resource work design, learning mechanism and TQM: through the lens of activity theory and contextual learning theory. TQM Journal, 74 (1). pp. 70-101. Emerald Group Publishing Ltd. . ISSN 17542731 Available at: https://doi.org/10.1108/TQM-03-2021-0085

Saputra, Arnold, Wang, Gunawan, Zhang, Justin Zuopeng and Behl, Abhishek (2022) The framework of talent analytics using big data. TQM Journal, 34 (1). pp. 178-198. Emerald Group Publishing Ltd. . ISSN 17542731 Available at: https://doi.org/10.1108/TQM-03-2021-0089

Lang, Le Dang, Behl, Abhishek, Dong, Nguyen Trung, Temouri, Yama and Thu, Nguyen Hong (2022) Effect of social capital on agribusiness diversification intention in the emerging market. Journal of Intellectual Capital, 23 (1). pp. 56-84. Emerald Group Publishing Ltd. . ISSN 14691930 Available at: https://doi.org/10.1108/JIC-01-2021-0039

Shankar, Amit, Yadav, Rambalak, Behl, Abhishek and Gupta, Manish (2021) How does dataveillance drive consumer online payment resistance? Journal of Consumer Marketing, 40 (2). pp. 224-234. Emerald Group Holdings Ltd. . ISSN 07363761 Available at: http://dx.doi.org/10.1108/JCM-03-2021-4555

Le, Thanh Tiep, Tiwari, Aviral Kumar, Behl, Abhishek and Pereira, Vijay (2021) Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets. Management Decision, 60 (10). pp. 2642-2668. Emerald Group Holdings Ltd. . ISSN 00251747 Available at: https://doi.org/10.1108/MD-08-2021-1122

Shankar, Amit and Behl, Abhishek (2021) How to enhance consumer experience over mobile wallet: A data-driven approach. Journal of Strategic Marketing, 31 (04). pp. 838-855. Routledge . ISSN 0965-254X Available at: https://doi.org/10.1080/0965254X.2021.1999306

Behl, Abhishek, Sheorey, Pratima, Chavan, Meena, Jain, Kokil and Jajodia, Isha (2021) Empirical investigation of participation on crowdsourcing platforms: A gamified approach. Journal of Global Information Management, 29 (6). pp. 1-27. IGI Global . ISSN 10627375 Available at: https://doi.org/10.4018/JGIM.20211101.oa14

Pandey, Jatin, Gupta, Manish, Behl, Abhishek, Pereira, Vijay, Budhwar, Pawan, Varma, Arup, Hassan, Yusuf and Kukreja, Priyam (2021) Technology-enabled knowledge management for community healthcare workers: The effects of knowledge sharing and knowledge hiding. Journal of Business Research, 135. pp. 787-799. Elsevier Inc. . ISSN 01482963 Available at: https://doi.org/10.1016/j.jbusres.2021.07.001

Yang, Minhua, Ramiah, Vikash, Pereira, Vijay, Temouri, Yama and Behl, Abhishek (2021) Measuring the effectiveness and impact of COVID-19 health policies on firms and UNSDGs: evidence from China. Journal of Enterprise Information Management, 35 (1). pp. 125-159. Emerald Group Holdings Ltd. . ISSN 17410398 Available at: https://doi.org/10.1108/JEIM-02-2021-0077

Gupta, Manish, Behl, Abhishek and Kuma, YLN (2021) Prevention is better than cure: challenges in engaging employees through gamification. International Journal of Manpower, 43 (2). pp. 380-394. Emerald Group Holdings Ltd. . ISSN 01437720 Available at: https://doi.org/10.1108/IJM-03-2021-0172

Behl, Abhishek and Zhang, Justin Zuopeng (2021) Guest editorial. Young Consumers, 22 (3). pp. 321-327. Emerald . ISSN 17473616 Available at: https://doi.org/10.1108/YC-08-2021-998

Shankar, Amit, Gupta, Manish, Tiwari, Aviral Kumar and Behl, Abhishek (2021) How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse. Journal of Strategic Marketing. Routledge . ISSN 0965254X Available at: https://doi.org/10.1080/0965254X.2021.1965189

Chavan, Meena, Galperin, Bella L, Ostle, Alexander and Behl, Abhishek (2021) Millennial’s perception on cyberloafing: workplace deviance or cultural norm? Behaviour and Information Technology, 41 (13). pp. 2860-2877. Taylor and Francis Ltd. . ISSN 0144929X Available at: https://doi.org/10.1080/0144929X.2021.1956588

Behl, Abhishek, Gunasekaran, Angappa, Singh, Rajesh and Kamble, Sachin (2021) Guest Editorial. Journal of Global Information and Strategic Sourcing, 14 (1). pp. 1-6. Emerald Group Publishing . ISSN 23985364 Available at: https://dx.doi.org/10.1108/JGOSS-02-2021-066

Behl, Abhishek, Kumari, P S, Makhija, Harnesh and Sharma, Dipasha (2021) Exploring the relationship of ESG score and firm value using cross-lagged panel analyses: case of the Indian energy sector. Annals of Operations Research, 313 (1). pp. 231-256. Springer . ISSN 2545330 Available at: https://doi.org/10.1007/s10479-021-04189-8

Behl, Abhishek, Chavan, Meena, Jain, Kokil, Sharma, Isha, Pereira, Vijay Edward and Zhang, Justin Zuopeng (2021) The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations. International Journal of Manpower, 43 (2). pp. 569-586. Emerald Group Holdings Ltd. . ISSN 01437720 Available at: https://doi.org/10.1108/IJM-03-2021-0178

Choudhury, Akanksha, Behl, Abhishek, Sheorey, Pratima and Pal, Abhinav (2021) Digital supply chain to unlock new agility: a TISM approach. Benchmarking : An International Journal, 28 (6). pp. 2075-2109. Emerald . ISSN 1463-5771 Available at: https://doi.org/10.1108/BIJ-08-2020-0461

Behl, Abhishek, Sheorey, Pratima, Jain, Kokil, Chavan, Meena, Jajodia, Isha and Zhang, Zuopeng (Justin) (2021) Gamifying the gig: transitioning the dark side to bright side of online engagement. Australasian Journal of Information Systems, 25. pp. 1-34. UQ Business School, The University of Queensland . ISSN 14498618 Available at: https://doi.org/10.3127/ajis.v25i0.2979

Lang, Dang, Behl, Abhishek, Dong, Nguyen Trung, Thu, Nguyen Hong and Dewani, Prem Prakash (2021) Social capital in agribusiness: an exploratory investigation from a supply chain perspective during the COVID-19 crisis. International Journal of Logistics Management, 33 (4). pp. 1437-1473. Emerald Group Holdings Ltd. . ISSN 09574093 Available at: https://doi.org/10.1108/IJLM-01-2021-0039

Rana, Sudhir and Behl, Abhishek (2021) Editorial. International Journal of Technology Marketing, 15 (2-3). pp. 101-106. Inderscience Publishers . ISSN 1741878X

Behl, Abhishek and Pereira, Vijay (2021) What’s behind a scratch card? Designing a mobile application using gamification to study customer loyalty: An experimental approach. Australasian Journal of Information Systems, 25. pp. 1-24. Australasian Association for Information Systems . ISSN 14498618 Available at: https://doi.org/10.3127/AJIS.V25I0.3203

Behl, Abhishek, Dutta, Pankaj, Luo, Zongwei and Shorey, Pratima (2021) Enabling artificial intelligence on a donation-based crowdfunding platform: a theoretical approach. Annals of Operations Research, 319 (1). pp. 761-789. Springer . ISSN 2545330 Available at: https://doi.org/10.1007/s10479-020-03906-z

Kumar, Sachin, Panda, Tapan Kumar, Behl, Abhishek and Kumar, Anil (2020) A mindful path to the COVID-19 pandemic: an approach to promote physical distancing behavior. International Journal of Organizational Analysis, 29 (5). pp. 1117-1143. Emerald Group Holdings Ltd. . ISSN 19348835 Available at: https://dx.doi.org/10.1108/IJOA-08-2020-2358