Kaur, Jaspreet, Saini, Shweta, Behl, Abhishek and Poonia, Archana (2024) Impact of digital storytelling on improving brand image among consumers. Journal of Promotion Management. ISSN 1049-6491 (In Press)

Behl, Abhishek, Jayawardena, Nirma Sadamali, Bhardwaj, Shikha, Pereira, Vijay, Giudice, Manlio del and Zhang, Justin (2023) Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies. Technovation. ISSN 01664972 (In Press)

Jayawardena, Nirma Sadamali, Quach, Sara, Thaichon, Park, Ross, Mitchell, Weaven, Scott and Behl, Abhishek (2023) Organisational and regulatory strategies to combat false news circulation on social media. Journal of Strategic Marketing. ISSN 1466-4488 (In Press)

Behl, Abhishek, Jayawardena, Nirma Sadamali, Pereira, Vijay, Jabeen, Fauzia, Jain, Kokil and Gupta, Manish (2023) Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management. Annals of Operations Research. ISSN 02545330 | 15729338 (In Press)

Behl, Abhishek, Jayawardena, Nirma Sadamali, Pereira, Vijay, Jabeen, Fauzia, Jain, Kokil and Gupta, Manish (2023) Enhanced permeability of cellulose acetate ultrafiltration membrane by incorporation of cellulose graft copolymer. Annals of Operations Research. ISSN 1572-9338 (In Press)

Behl, Abhishek, Jayawardena, Nirma Sadamali, Shankar, Amit, Gupta, Manish and Lang, Le Dang (2023) Gamification and neuromarketing: A unified approach for improving user experience. Journal of Consumer Behaviour, 23 (1). pp. 218-228. ISSN 1479-1838

Jayawardena, Nirma Sadamali, Thaichon, Park, Quach, Sara, Razzaq, Ali and Behl, Abhishek (2023) The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review. Journal of Business Research, 160: 113739. ISSN 0148-2963

Behl, Abhishek, Sampat, Brinda, Pereira, Vijay, Jayawardena, Nirma Sadamali and Laker, Benjamin (2023) Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms. Annals of Operations Research. ISSN 1572-9338 (In Press)

Behl, Abhishek, Pereira, Vijay, Jayawardena, Nirma Sadamali, Nigam, Achint and Mangla, Sachin Kumar (2023) Gamification as an innovation: A tool to improve organizational marketing performance and sustainability of international firms. International Marketing Review. ISSN 0265-1335 (In Press)

Behl, Abhishek, Jayawardena, Nirma, Nigam, Achint, Pereira, Vijay, Shankar, Amit and Jebarajakirthy, Charles (2023) Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 158: 113662. ISSN 0148-2963

Behl, Abhishek, Jayawardena, Nirma, Pereira, Vijay and Sampat, Brinda (2022) Assessing retailer readiness to use blockchain technology to improve supply chain performance. Journal of Enterprise Information Management. ISSN 1741-0398 (In Press)

Behl, Abhishek, Jayawardena, Nirma, Pereira, Vijay, Tarba, Shlomo and Bamel, Umesh (2022) The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions. Industrial Marketing Management, 107. pp. 39-51. ISSN 1873-2062

Srivastava, Praveen Ranjan, Eachempati, Prajwal, Panigrahi, Ritanjali, Behl, Abhishek and Pereira, Vijay (2022) Analyzing online consumer purchase psychology through hybrid machine learning. Annals of Operations Research. ISSN 1572-9338 (In Press)

Verma, Deepak, Dewani, Prem Prakash, Behl, Abhishek, Pereira, Vijay, Dwivedi, Yogesh and Del Giudice, Manilo (2022) A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type. Journal of Business Research, 154. ISSN 0148-2963

Gupta, Manish, Jain, Aman, Bihari Nayak, Niladri, Kumar, Anil and Behl, Abhishek (2022) Developing a framework for electronic engagement at work: A phenomenological study. Journal of Global Information Management, 30 (5). pp. 1-16. ISSN 10627375

Jayawardena, Nirma, Ross, Mitchell, Quach, Sara, Behl, Abhishek, Gupta, Manish and Lang, Le Dang (2022) Effective online engagement strategies through gamification: A systematic literature review and a future research agenda. Journal of Global Information Management, 30 (5). pp. 1-25. ISSN 10627375

Behl, Abhishek, Jayawardena, Nirma, Ishizaka, Alessio, Gupta, Manish and Shankar, Amit (2022) Gamification and gigification: A multidimensional theoretical approach. Journal of Business Research, 139. pp. 1378-1393. ISSN 1482963

Jain, Ritu, Jain, Kokil, Behl, Abhishek, Pereira, Vijay, Giudice, Manlio Del and Vrontis, Demetris (2022) Mainstreaming fashion rental consumption: A systematic and thematic review of literature. Journal of Business Research, 139. pp. 1525-1539. ISSN 1482963

Ajgaonkar, Suchitra, Neelam, Netra, Behl, Abhishek, Dao, Le Trung and Lang, Le Dang (2022) Exploring human resource work design, learning mechanism and TQM: through the lens of activity theory and contextual learning theory. TQM Journal, 74 (1). pp. 70-101. ISSN 17542731

Saputra, Arnold, Wang, Gunawan, Zhang, Justin Zuopeng and Behl, Abhishek (2022) The framework of talent analytics using big data. TQM Journal, 34 (1). pp. 178-198. ISSN 17542731

Lang, Le Dang, Behl, Abhishek, Dong, Nguyen Trung, Temouri, Yama and Thu, Nguyen Hong (2022) Effect of social capital on agribusiness diversification intention in the emerging market. Journal of Intellectual Capital, 23 (1). pp. 56-84. ISSN 14691930

Shankar, Amit, Yadav, Rambalak, Behl, Abhishek and Gupta, Manish (2021) How does dataveillance drive consumer online payment resistance? Journal of Consumer Marketing, 40 (2). pp. 224-234. ISSN 07363761

Jain, Kokil, Sharma, Isha and Behl, Abhishek (2021) Voice of the stars - exploring the outcomes of online celebrity activism. Journal of Strategic Marketing. ISSN 0965254X (In Press)

Le, Thanh Tiep, Tiwari, Aviral Kumar, Behl, Abhishek and Pereira, Vijay (2021) Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets. Management Decision, 60 (10). pp. 2642-2668. ISSN 00251747

Harikrishnan, PK, Dewani, Prem Prakash and Behl, Abhishek (2021) Scarcity promotions and consumer aggressions: A theoretical framework. Journal of Global Marketing. ISSN 08911762 (In Press)

Shankar, Amit and Behl, Abhishek (2021) How to enhance consumer experience over mobile wallet: A data-driven approach. Journal of Strategic Marketing, 31 (04). pp. 838-855. ISSN 0965-254X

Behl, Abhishek, Sheorey, Pratima, Chavan, Meena, Jain, Kokil and Jajodia, Isha (2021) Empirical investigation of participation on crowdsourcing platforms: A gamified approach. Journal of Global Information Management, 29 (6). pp. 1-27. ISSN 10627375

Behl, Abhishek, Sampat, Brinda and Raj, Sahil (2021) Productivity of gig workers on crowdsourcing platforms through artificial intelligence and gamification: a multi-theoretical approach. TQM Journal. ISSN 17542731 (In Press)

Pandey, Jatin, Gupta, Manish, Behl, Abhishek, Pereira, Vijay, Budhwar, Pawan, Varma, Arup, Hassan, Yusuf and Kukreja, Priyam (2021) Technology-enabled knowledge management for community healthcare workers: The effects of knowledge sharing and knowledge hiding. Journal of Business Research, 135. pp. 787-799. ISSN 01482963

Yang, Minhua, Ramiah, Vikash, Pereira, Vijay, Temouri, Yama and Behl, Abhishek (2021) Measuring the effectiveness and impact of COVID-19 health policies on firms and UNSDGs: evidence from China. Journal of Enterprise Information Management, 35 (1). pp. 125-159. ISSN 17410398

Gupta, Manish, Behl, Abhishek and Kuma, YLN (2021) Prevention is better than cure: challenges in engaging employees through gamification. International Journal of Manpower, 43 (2). pp. 380-394. ISSN 01437720

Behl, Abhishek and Zhang, Justin Zuopeng (2021) Guest editorial. Young Consumers, 22 (3). pp. 321-327. ISSN 17473616

Shankar, Amit, Gupta, Manish, Tiwari, Aviral Kumar and Behl, Abhishek (2021) How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse. Journal of Strategic Marketing. ISSN 0965254X (In Press)

Chavan, Meena, Galperin, Bella L, Ostle, Alexander and Behl, Abhishek (2021) Millennial’s perception on cyberloafing: workplace deviance or cultural norm? Behaviour and Information Technology, 41 (13). pp. 2860-2877. ISSN 0144929X

Behl, Abhishek, Gunasekaran, Angappa, Singh, Rajesh and Kamble, Sachin (2021) Guest Editorial. Journal of Global Information and Strategic Sourcing, 14 (1). pp. 1-6. ISSN 23985364

Behl, Abhishek, Kumari, P S, Makhija, Harnesh and Sharma, Dipasha (2021) Exploring the relationship of ESG score and firm value using cross-lagged panel analyses: case of the Indian energy sector. Annals of Operations Research, 313 (1). pp. 231-256. ISSN 2545330

Behl, Abhishek, Chavan, Meena, Jain, Kokil, Sharma, Isha, Pereira, Vijay Edward and Zhang, Justin Zuopeng (2021) The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations. International Journal of Manpower, 43 (2). pp. 569-586. ISSN 01437720

Choudhury, Akanksha, Behl, Abhishek, Sheorey, Pratima and Pal, Abhinav (2021) Digital supply chain to unlock new agility: a TISM approach. Benchmarking : An International Journal, 28 (6). pp. 2075-2109. ISSN 1463-5771

Behl, Abhishek, Sheorey, Pratima, Jain, Kokil, Chavan, Meena, Jajodia, Isha and Zhang, Zuopeng (Justin) (2021) Gamifying the gig: transitioning the dark side to bright side of online engagement. Australasian Journal of Information Systems, 25. pp. 1-34. ISSN 14498618

Lang, Dang, Behl, Abhishek, Dong, Nguyen Trung, Thu, Nguyen Hong and Dewani, Prem Prakash (2021) Social capital in agribusiness: an exploratory investigation from a supply chain perspective during the COVID-19 crisis. International Journal of Logistics Management, 33 (4). pp. 1437-1473. ISSN 09574093

Rana, Sudhir and Behl, Abhishek (2021) Editorial. International Journal of Technology Marketing, 15 (2-3). pp. 101-106. ISSN 1741878X

Behl, Abhishek and Pereira, Vijay (2021) What’s behind a scratch card? Designing a mobile application using gamification to study customer loyalty: An experimental approach. Australasian Journal of Information Systems, 25. pp. 1-24. ISSN 14498618

Behl, Abhishek, Dutta, Pankaj, Luo, Zongwei and Shorey, Pratima (2021) Enabling artificial intelligence on a donation-based crowdfunding platform: a theoretical approach. Annals of Operations Research, 319 (1). pp. 761-789. ISSN 2545330

Kumar, Sachin, Panda, Tapan Kumar, Behl, Abhishek and Kumar, Anil (2020) A mindful path to the COVID-19 pandemic: an approach to promote physical distancing behavior. International Journal of Organizational Analysis, 29 (5). pp. 1117-1143. ISSN 19348835