How does dataveillance drive consumer online payment resistance?

Shankar, Amit, Yadav, Rambalak, Behl, Abhishek and Gupta, Manish (2021) How does dataveillance drive consumer online payment resistance? Journal of Consumer Marketing, 40 (2). pp. 224-234. ISSN 07363761

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This study aims to examine the effect of dataveillance on resistance towards online payment. Using a moderated-mediation framework, the study also investigates the mediating effects of perceived privacy and security concerns and how these mediating effects are moderated by corporate credibility, consumer scepticism and consumer empowerment.

Item Type: Article
Keywords: Consumer Empowerment | Consumer Scepticism | Corporate Credibility | Dataveillance | Online Payment | Perceived Privacy and Security Concern
Subjects: Social Sciences and humanities > Business, Management and Accounting > General Management
JGU School/Centre: Jindal Global Business School
Depositing User: Amees Mohammad
Date Deposited: 08 Feb 2022 09:46
Last Modified: 24 Feb 2023 10:02
Official URL:


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