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Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management.pdf - Published Version
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Abstract
This study attempts to explore the factors that engage (behavioural factors) and motivate (psychological factors) crowd-workers in the gamified crowdsourcing apps in the context of logistics and sustainable supply chain management. Thus, using the self-determination theory and theory of cognitive engagement, we conduct critical in-depth interviews with crowd-workers and their task. We conducted a qualitative thematic analysis to explore the psychological and behavioural factors for engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management. This study adopted mono-method qualitative approach and in depth-interviews were done by a researcher who was well-trained in qualitative research and was acquainted with the knowledge of crowdsourcing. Using the non-probabilistic sampling method of purposeful sampling, interviewer virtually met 11 individuals to collect data on a pre-decided date and time. The interview questions been prepared based on the theoretical constructs of self-determination theory and theory of cognitive engagement and the thematic analysis was conducted using NVivo software.
Item Type: | Article |
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Keywords: | Engagement | Psychological Motivation |Gamification | Technological Innovation |Crowd-Workers | Mobile Apps | Self-Determination Theory | Theory Of Cognitive Engagement |
Subjects: | Social Sciences and humanities > Business, Management and Accounting > Business and International Management |
JGU School/Centre: | Jindal Global Law School |
Depositing User: | Amees Mohammad |
Date Deposited: | 25 Aug 2023 14:55 |
Last Modified: | 25 Aug 2023 14:55 |
Official URL: | https://doi.org/10.1007/s10479-023-05557-2 |
URI: | https://pure.jgu.edu.in/id/eprint/6556 |
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