Gamification and gigification: A multidimensional theoretical approach

Behl, Abhishek, Jayawardena, Nirma, Ishizaka, Alessio, Gupta, Manish and Shankar, Amit (2022) Gamification and gigification: A multidimensional theoretical approach. Journal of Business Research, 139. pp. 1378-1393. ISSN 1482963

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Abstract

The main purpose of this paper is to explore the performance of white-collared gig workers using three theoretical perspectives: knowledge-based view theory, employee engagement theory, self-determination theory. The study investigates the relationship between intellectual capital, collective cognitive engagement, intrinsic motivation, and knowledge management as antecedents to the performance of gig workers. Furthermore, it investigates whether a moderation effect of intrinsic motivation using game elements can improve the performance of gig workers. This study uses primary data collected over 8 weeks from January 2020 to Feb 2020. This study collects self-administered cross-sectional primary data from an online platform that currently engages white-collar gig workers or has engaged them in two previous years (2018 and 2019) in either one or more platforms. This study also develops a conceptual model to measure the performance of white-collared gig workers using an extension of the three theoretical perspectives

Item Type: Article
Keywords: Engagement | Gamification | Gig work | Knowledge-based view theory | Motivation
Subjects: Social Sciences and humanities > Business, Management and Accounting > Human Resource Management
Social Sciences and humanities > Business, Management and Accounting > Organizational Behaviour
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Syed Anas
Date Deposited: 11 Jan 2022 07:57
Last Modified: 11 Jan 2022 07:57
Official URL: https://doi.org/10.1016/j.jbusres.2021.09.023
URI: https://pure.jgu.edu.in/id/eprint/680

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