Article

Bafna, Sania S. and Pranjal, Piyush (2024) Navigating sustainable diets: An exploration of choices and consequences. International Journal of Law Management & Humanities, 7 (1). pp. 1342-1346. VidhiAagaz Group . ISSN 2581-5369 Available at: https://doij.org/10.10000/IJLMH.116867

Belwal, Bhavya and Pranjal, Piyush (2023) Instagram serving instant happiness: Social media perpetuating consumerism and maximal. International Journal of Law Management and Humanities, 6 (4). pp. 1877-1882. VidhiAagaz Group . ISSN 2581-5369 Available at: https://doij.org/10.10000/IJLMH.115605

Ujjwal, Shreya and Pranjal, Piyush (2023) K-Pop & Hyper-Consumerism: A colorful chaos. International Journal of Law Management and Humanities, 6 (5). pp. 2147-2154. VidhiAagaz Group . ISSN 2581-5369 Available at: https://doij.org/10.10000/IJLMH.116003

Jalan, Garimaa and Pranjal, Piyush (2023) Woke-washing and its retaliation: Evidence from the Indian business context. International Journal of Law Management & Humanities, 6 (3). pp. 2250-2259. VidhiAagaz Group . ISSN 2581-5369 Available at: https://www.ijlmh.com/paper/woke-washing-and-its-r...

Attri, Shreya and Pranjal, Piyush (2023) I was under the Influence of the ‘Influencer’ when I bought this! International Journal of Law Management and Humanities, 6 (2). pp. 1333-1338. VidhiAagaz Group . ISSN 2581-5369 Available at: https://www.ijlmh.com/paper/i-was-under-the-influe...

Singhal, Vani and Pranjal, Piyush (2022) From Indus valley to industry: India, a harbour for foreign investments. International Journal of Law Management and Humanities, 5 (5). pp. 1516-1525. VidhiAagaz Group . ISSN 2581-5369 Available at: https://doij.org/10.10000/IJLMH.113735

Gupta, Piyush, Pranjal, Piyush, Bera, Sasadhar, Sarkar, Soumya and Sachan, Amit (2021) Performance improvement of supplier-side e-tender-driven marketing process. International Journal of Productivity and Performance Management, 70 (8). pp. 2032-2051. Emerald Group Publishing Ltd. . ISSN 17410401 Available at: https://doi.org/10.1108/IJPPM-11-2019-0534

Gupta, Piyush, Pranjal, Piyush, Sachan, Amit and Prasad, Punam (2021) Managing arrival variability in healthcare services: Case of an out-patient department. International Journal of Productivity and Quality Management, 34 (2). pp. 135-157. Inderscience Enterprises Ltd. . ISSN 17466474 Available at: https://doi.org/10.1504/IJPQM.2021.118380

Mehta, Pratham, Shastri, Creesha and Pranjal, Piyush (2021) Consumer protection in India: Archetypal challenges and way forward. International Journal of Law Management and Humanities, 4 (2). pp. 80-87. VidhiAagaz . ISSN 25815369 Available at: http://doi.one/10.1732/IJLMH.26033

Pranjal, Piyush and Sarkar, Soumya (2020) Corporate brand alignment in business markets: a practice perspective. Marketing Intelligence and Planning, 39 (7). pp. 907-920. Emerald Group Holdings Ltd. . ISSN 2634503 Available at: https://doi.org/10.1108/mip-10-2019-0539

Article in Newspapers and Magazine

Bajaj, Sindhuja, Mukherjee, Madhuri and Pranjal, Piyush (2022) Employee advocacy: what is it? what of it? ET HRWorld, The Economic Times. Available at: https://hr-economictimes-indiatimes-com.cdn.amppro...

Bansal, Ayush, Dutt, Ish and Pranjal, Piyush (2020) ‘Conscious consumerism’ – what is it? What of it? Campaign India. Available at: https://www.campaignindia.in/article/opinion-consc...

Pranjal, Piyush and Mukherjee, Madhuri (2020) ‘Atmanirbhar’ campaigns - implications for marketers and campaign managers. Campaign India. Available at: https://www.campaignindia.in/article/opinion-atman...

Book Section

Shukla, Kamakshi, Kaur, Manmeet, Mukherjee, Madhuri, Pranjal, Piyush and Sarkar, Soumya (2024) Conscious entrepreneurship : An authentic narrative for entrepreneurial ventures. In: Compelling storytelling narratives for sustainable branding. IGI Global Publishing. pp. 92-115. ISBN 9798369333266 Available at: https://doi.org/10.4018/979-8-3693-3326-6.ch006

Singhal, Vani, Sethi, Sehar and Pranjal, Piyush (2024) AI, the new-age lawyer : Industry 5.0 and sustainable development in legal practice. In: Powering Industry 5.0 and sustainable development through innovation. IGI Global Publishing. pp. 198-217. ISBN 9798369335505 Available at: https://doi.org/10.4018/979-8-3693-3550-5.ch014

Pranjal, Piyush, Singhal, Vani, Sarkar, Soumya and Aggarwal, Tanvi (2024) Mental health, SDGs, and spiritual care: A Call for legal advocacy. In: Bridging health, environment, and legalities: A holistic approach. IGI Global Publishing. pp. 182-204. ISBN 9798369311790 Available at: https://www.igi-global.com/chapter/mental-health-s...

Conference or Workshop Item

Pattanayak, Anindya, Dutta, Tanusree, Pranjal, Piyush, Singh, Pushpendra, Sahoo, Pathik, Sarkar, Soumya and Bandyopadhyay, Anirban (2022) Meta-analysis of fMRI for emotional and cognitive states shows hierarchical invariant optimization in brain. In: International Conference on Trends in Electronics and Health Informatics (TEHI 2021), 16–17 December 2021, Department of Electronics and Communication Engineering and Department of Computer Science and Engineering, Pranveer Singh Institute of Technology Kanpur, India. Available at: https://doi.org/10.1007/978-981-16-8826-3_23

Pattanayak, Anindya, Dutta, Tanusree, Pranjal, Piyush, Singh, Pushpendra, Sahoo, Pathik, Sarkar, Soumya and Bandyopadhyay, Anirban (2022) Cognitive engineering for AI: An octave drawing test for building a mathematical structure of a subconscious mind. In: Proceedings of the Third International Conference on Trends in Computational and Cognitive Engineering, October 21–22, 2021, Online by Universiti Tun Hussein Onn Malaysia. Available at: https://doi.org/10.1007/978-981-16-7597-3_11