Shukla, Kamakshi, Kaur, Manmeet, Mukherjee, Madhuri, Pranjal, Piyush and Sarkar, Soumya (2024) Conscious entrepreneurship : An authentic narrative for entrepreneurial ventures. In: Compelling storytelling narratives for sustainable branding. IGI Global Publishing, pp. 92-115. ISBN 9798369333266

Singhal, Vani, Sethi, Sehar and Pranjal, Piyush (2024) AI, the new-age lawyer : Industry 5.0 and sustainable development in legal practice. In: Powering Industry 5.0 and sustainable development through innovation. IGI Global Publishing, pp. 198-217. ISBN 9798369335505

Bafna, Sania S. and Pranjal, Piyush (2024) Navigating sustainable diets: An exploration of choices and consequences. International Journal of Law Management & Humanities, 7 (1). pp. 1342-1346. ISSN 2581-5369

Pranjal, Piyush, Singhal, Vani, Sarkar, Soumya and Aggarwal, Tanvi (2024) Mental health, SDGs, and spiritual care: A Call for legal advocacy. In: Bridging health, environment, and legalities: A holistic approach. IGI Global Publishing, pp. 182-204. ISBN 9798369311790

Belwal, Bhavya and Pranjal, Piyush (2023) Instagram serving instant happiness: Social media perpetuating consumerism and maximal. International Journal of Law Management and Humanities, 6 (4). pp. 1877-1882. ISSN 2581-5369

Ujjwal, Shreya and Pranjal, Piyush (2023) K-Pop & Hyper-Consumerism: A colorful chaos. International Journal of Law Management and Humanities, 6 (5). pp. 2147-2154. ISSN 2581-5369

Jalan, Garimaa and Pranjal, Piyush (2023) Woke-washing and its retaliation: Evidence from the Indian business context. International Journal of Law Management & Humanities, 6 (3). pp. 2250-2259. ISSN 2581-5369

Attri, Shreya and Pranjal, Piyush (2023) I was under the Influence of the ‘Influencer’ when I bought this! International Journal of Law Management and Humanities, 6 (2). pp. 1333-1338. ISSN 2581-5369

Singhal, Vani and Pranjal, Piyush (2022) From Indus valley to industry: India, a harbour for foreign investments. International Journal of Law Management and Humanities, 5 (5). pp. 1516-1525. ISSN 2581-5369

Pattanayak, Anindya, Dutta, Tanusree, Pranjal, Piyush, Singh, Pushpendra, Sahoo, Pathik, Sarkar, Soumya and Bandyopadhyay, Anirban (2022) Meta-analysis of fMRI for emotional and cognitive states shows hierarchical invariant optimization in brain. In: International Conference on Trends in Electronics and Health Informatics (TEHI 2021), 16–17 December 2021, Department of Electronics and Communication Engineering and Department of Computer Science and Engineering, Pranveer Singh Institute of Technology Kanpur, India.

Bajaj, Sindhuja, Mukherjee, Madhuri and Pranjal, Piyush (2022) Employee advocacy: what is it? what of it? ET HRWorld, The Economic Times.

Pattanayak, Anindya, Dutta, Tanusree, Pranjal, Piyush, Singh, Pushpendra, Sahoo, Pathik, Sarkar, Soumya and Bandyopadhyay, Anirban (2022) Cognitive engineering for AI: An octave drawing test for building a mathematical structure of a subconscious mind. In: Proceedings of the Third International Conference on Trends in Computational and Cognitive Engineering, October 21–22, 2021, Online by Universiti Tun Hussein Onn Malaysia.

Gupta, Piyush, Pranjal, Piyush, Bera, Sasadhar, Sarkar, Soumya and Sachan, Amit (2021) Performance improvement of supplier-side e-tender-driven marketing process. International Journal of Productivity and Performance Management, 70 (8). pp. 2032-2051. ISSN 17410401

Gupta, Piyush, Pranjal, Piyush, Sachan, Amit and Prasad, Punam (2021) Managing arrival variability in healthcare services: Case of an out-patient department. International Journal of Productivity and Quality Management, 34 (2). pp. 135-157. ISSN 17466474

Mehta, Pratham, Shastri, Creesha and Pranjal, Piyush (2021) Consumer protection in India: Archetypal challenges and way forward. International Journal of Law Management and Humanities, 4 (2). pp. 80-87. ISSN 25815369

Bansal, Ayush, Dutt, Ish and Pranjal, Piyush (2020) ‘Conscious consumerism’ – what is it? What of it? Campaign India.

Pranjal, Piyush and Mukherjee, Madhuri (2020) ‘Atmanirbhar’ campaigns - implications for marketers and campaign managers. Campaign India.

Pranjal, Piyush and Sarkar, Soumya (2020) Corporate brand alignment in business markets: a practice perspective. Marketing Intelligence and Planning, 39 (7). pp. 907-920. ISSN 2634503