Woke-washing and its retaliation: Evidence from the Indian business context

Jalan, Garimaa and Pranjal, Piyush (2023) Woke-washing and its retaliation: Evidence from the Indian business context. International Journal of Law Management & Humanities, 6 (3). pp. 2250-2259. ISSN 2581-5369

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Woke-washing refers to organizations appearing to support progressive causes, such as promoting diversity and inclusion, while their actions do not align with these principles. The present article explores the concept and phenomenon of Woke-washing and its retaliation via three recent noteworthy incidents. It further highlights its implications for consumers, organizations, and society.

Item Type: Article
Keywords: Wokeism | Woke-Washing | Consumer Activism | Brand Retaliation | Diversity And Inclusion
Subjects: Social Sciences and humanities > Social Sciences > Law and Legal Studies
JGU School/Centre: Jindal Global Law School
Depositing User: Amees Mohammad
Date Deposited: 05 Jun 2023 09:56
Last Modified: 05 Jun 2023 09:56
Official URL: https://www.ijlmh.com/paper/woke-washing-and-its-r...
URI: https://pure.jgu.edu.in/id/eprint/6095


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