Instagram serving instant happiness: Social media perpetuating consumerism and maximal

Belwal, Bhavya and Pranjal, Piyush (2023) Instagram serving instant happiness: Social media perpetuating consumerism and maximal. International Journal of Law Management and Humanities, 6 (4). pp. 1877-1882. ISSN 2581-5369

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This article investigates Instagram's role in sustaining consumerism and maximalism in the present day consumer culture. It investigates how the platform's algorithms, influencer marketing tactics, and visually appealing material affect users' propensity for excessive consumption. Further, three instances of abuse of Instagram Reels to promote excessive buying are highlighted. The article also provides suggestions for consumers to adopt a more thoughtful and responsible approach to consumption to overcome the excessive buying pressures

Item Type: Article
Keywords: Social Media | Instagram Reels | Consumerism | Maximalism | Conscious Consumption
Subjects: Social Sciences and humanities > Social Sciences > Law and Legal Studies
JGU School/Centre: Jindal Global Law School
Depositing User: Subhajit Bhattacharjee
Date Deposited: 01 Dec 2023 15:22
Last Modified: 01 Dec 2023 15:22
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