Article

Behl, Abhishek, Jayawardena, Nirma, Bhardwaj, Shikha, Pereira, Vijay, Giudice, Manlio del and Zhang, Justin (2023) Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies. Technovation. ISSN 01664972 (In Press)

Chavali, Kavita, Mavuri, Sudha, Jayawardena, Nirma and Gupta, Manish (2023) What is the impact of knowledge hiding behavior on subjective career success? The role of career barriers for finance professionals in modifying their career prospects. International Studies of Management & Organization. ISSN 1558-0911 (In Press)

Jayawardena, Nirma and Dewasiri, Narayanage Jayantha (2023) Food acquisition and consumption issues of South Asian countries: A systematic literature review and future research agenda. FIIB Business Review. ISSN 2455-2658 (In Press)

Jayawardena, Nirma, Quach, Sara, Thaichon, Park, Ross, Mitchell, Weaven, Scott and Behl, Abhishek (2023) Organisational and regulatory strategies to combat false news circulation on social media. Journal of Strategic Marketing. ISSN 1466-4488 (In Press)

Behl, Abhishek, Jayawardena, Nirma, Pereira, Vijay, Jabeen, Fauzia, Jain, Kokil and Gupta, Manish (2023) Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management. Annals of Operations Research. ISSN 02545330 | 15729338 (In Press)

Behl, Abhishek, Jayawardena, Nirma, Pereira, Vijay, Jabeen, Fauzia, Jain, Kokil and Gupta, Manish (2023) Enhanced permeability of cellulose acetate ultrafiltration membrane by incorporation of cellulose graft copolymer. Annals of Operations Research. ISSN 1572-9338 (In Press)

Jayawardena, Nirma, Chavali, Kavita, Dewasiri, Narayanage Jayantha, Perera, Charitha Harshani, Koswatte, Isuru, Pereira, Vijay, Gupta, Manish and Mardani, Abbas (2023) Exploring the challenges in developing and managing digital agility among sri lankan family business owners during the economic crisis situation. Journal of Global Information Management, 31 (08). pp. 1-22. ISSN 1062-7375

Koswatte, Isuru, Fernando, Chandrika and Jayawardena, Nirma (2023) The dark side of online transition of exams in higher education: A perspective of an emerging nation. VINE Journal of Information and Knowledge Management Systems, 53 (05). pp. 1005-1024. ISSN 2059-5891

Behl, Abhishek, Jayawardena, Nirma, Shankar, Amit, Gupta, Manish and Lang, Le Dang (2023) Gamification and neuromarketing: A unified approach for improving user experience. Journal of Consumer Behaviour, 23 (1). pp. 218-228. ISSN 1479-1838

Jayawardena, Nirma, Thaichon, Park, Quach, Sara, Razzaq, Ali and Behl, Abhishek (2023) The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review. Journal of Business Research, 160: 113739. ISSN 0148-2963

Behl, Abhishek, Sampat, Brinda, Pereira, Vijay, Jayawardena, Nirma and Laker, Benjamin (2023) Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms. Annals of Operations Research. ISSN 1572-9338 (In Press)

Behl, Abhishek, Pereira, Vijay, Jayawardena, Nirma, Nigam, Achint and Mangla, Sachin Kumar (2023) Gamification as an innovation: A tool to improve organizational marketing performance and sustainability of international firms. International Marketing Review. ISSN 0265-1335 (In Press)

Jayawardena, Nirma and Behl, Aastha (2023) Adverse effects of using gamification elements in online communities: A scoping review. Information Systems and e-Business Management. ISSN 1617-9846 (In Press)

Behl, Abhishek, Jayawardena, Nirma, Nigam, Achint, Pereira, Vijay, Shankar, Amit and Jebarajakirthy, Charles (2023) Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 158: 113662. ISSN 0148-2963

Behl, Abhishek, Jayawardena, Nirma, Pereira, Vijay and Sampat, Brinda (2022) Assessing retailer readiness to use blockchain technology to improve supply chain performance. Journal of Enterprise Information Management. ISSN 1741-0398 (In Press)

Jayawardena, Nirma, Ross, Mitchell, Quach, Sara and Grace, Debra (2022) An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents. Asia Pacific Journal of Marketing and Logistics, 35 (7). pp. 1789-1812. ISSN 1355-5855

Behl, Abhishek, Jayawardena, Nirma, Pereira, Vijay, Tarba, Shlomo and Bamel, Umesh (2022) The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions. Industrial Marketing Management, 107. pp. 39-51. ISSN 1873-2062

Jayawardena, Nirma, Ross, Mitchell, Quach, Sara, Behl, Abhishek, Gupta, Manish and Lang, Le Dang (2022) Effective online engagement strategies through gamification: A systematic literature review and a future research agenda. Journal of Global Information Management, 30 (5). pp. 1-25. ISSN 10627375

Behl, Abhishek, Jayawardena, Nirma, Ishizaka, Alessio, Gupta, Manish and Shankar, Amit (2022) Gamification and gigification: A multidimensional theoretical approach. Journal of Business Research, 139. pp. 1378-1393. ISSN 1482963

Book Section

Jayawardena, Nirma and Jayawardena, Darshana (2023) Conflict management in organisations of emerging economies: A literature review and future research agenda. In: Using organizational culture to resolve business challenges. IGI Global, Pennsylvania, pp. 170-184. ISBN 9781668465691

Mishra, Udgam, Jayawardena, Nirma and Thaichon, Park (2023) Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal. In: Luxury Marketing, Sustainability and Technology. Routledge, London, pp. 92-115. ISBN 9781003321378

Jayawardena, Nirma, Quach, Sara, Perera, Charitha Harshani, Thaichon, Park and Dewasiri, Narayanage Jayantha (2023) Luxury Marketing and sustainability in the South Asian Context. In: Luxury Marketing, Sustainability and Technology. Routledge, London, pp. 1-14. ISBN 9781003321378