Bibi, Gulshan, Bandyopadhyay, Chinmoy and Jayawardena, Nirma (2025) Beyond the Paycheck: Conceptualizing Employer Brand Activism. In: International Encyclopedia of Business Management. Elsevier. pp. 753-761. ISBN 9780443137013 Available at: https://doi.org/10.1016/B978-0-443-13701-3.00573-9

Jayawardena, Nirma and Jayawardena, Darshana (2023) Conflict management in organisations of emerging economies: A literature review and future research agenda. In: Using organizational culture to resolve business challenges.. IGI Global, Pennsylvania. pp. 170-184. ISBN 9781668465691 Available at: https://www.igi-global.com/chapter/conflict-manage...

Mishra, Udgam, Jayawardena, Nirma and Thaichon, Park (2023) Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal. In: Luxury Marketing, Sustainability and Technology. Routledge, London. pp. 92-115. ISBN 9781003321378 Available at: https://doi.org/10.4324/9781003321378-6

Jayawardena, Nirma, Quach, Sara, Perera, Charitha Harshani, Thaichon, Park and Dewasiri, Narayanage Jayantha (2023) Luxury Marketing and sustainability in the South Asian Context. In: Luxury Marketing, Sustainability and Technology. Routledge, London. pp. 1-14. ISBN 9781003321378 Available at: https://www.taylorfrancis.com/chapters/edit/10.432...

Jayawardena, Nirma and Behl, Aastha (2023) Adverse effects of using gamification elements in online communities: A scoping review. Information Systems and e-Business Management. Springer . ISSN 1617-9846 Available at: https://doi.org/10.1007/s10257-023-00629-z

Behl, Abhishek, Jayawardena, Nirma, Nigam, Achint, Pereira, Vijay, Shankar, Amit and Jebarajakirthy, Charles (2023) Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 158: 113662. Elsevier . ISSN 0148-2963 Available at: https://doi.org/10.1016/j.jbusres.2023.113662

Behl, Abhishek, Jayawardena, Nirma, Pereira, Vijay and Sampat, Brinda (2022) Assessing retailer readiness to use blockchain technology to improve supply chain performance. Journal of Enterprise Information Management. Emerald Publishing . ISSN 1741-0398 (In Press) Available at: https://doi.org/10.1108/JEIM-07-2022-0242

Jayawardena, Nirma, Ross, Mitchell, Quach, Sara and Grace, Debra (2022) An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents. Asia Pacific Journal of Marketing and Logistics, 35 (7). pp. 1789-1812. Emerald . ISSN 1355-5855 Available at: https://doi.org/10.1108/APJML-10-2021-0786

Behl, Abhishek, Jayawardena, Nirma, Pereira, Vijay, Tarba, Shlomo and Bamel, Umesh (2022) The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions. Industrial Marketing Management, 107. pp. 39-51. Elsevier . ISSN 1873-2062 Available at: https://doi.org/10.1016/j.indmarman.2022.09.024

Jayawardena, Nirma, Ross, Mitchell, Quach, Sara, Behl, Abhishek, Gupta, Manish and Lang, Le Dang (2022) Effective online engagement strategies through gamification: A systematic literature review and a future research agenda. Journal of Global Information Management, 30 (5). pp. 1-25. IGI Publishing . ISSN 10627375 Available at: https://doi.org/10.4018/JGIM.290370

Behl, Abhishek, Jayawardena, Nirma, Ishizaka, Alessio, Gupta, Manish and Shankar, Amit (2022) Gamification and gigification: A multidimensional theoretical approach. Journal of Business Research, 139. pp. 1378-1393. Elsevier Inc. . ISSN 1482963 Available at: https://doi.org/10.1016/j.jbusres.2021.09.023