Article

Raja, Md Washim, Allan, David and Bandyopadhyay, Chinmoy (2024) Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making. Marketing Intelligence & Planning. ISSN 0263-4503 (In Press)

Jayawardena, Nirma Sadamali, Quach, Sara, Bandyopadhyay, Chinmoy and Thaichon, Park (2023) Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands. Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855 (In Press)

Article in News Papers and Magazine

Jayawardena, Nirma Sadamali, Thaichon, Park, Quach, Sara and Bandyopadhyay, Chinmoy (2024) Future of ChatGPT in marketing. Ceylon Today.