Article

Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225 and Bandyopadhyay, Chinmoy ORCID: https://orcid.org/0000-0002-8566-6869 (2026) Who is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium. Marketing Intelligence & Planning. pp. 1-25. Emerald Publishing . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-03-2025-0268

Raja, Md Washim, Allan, David and Bandyopadhyay, Chinmoy (2024) Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making. Marketing Intelligence & Planning. Emerald Publishing Limited . ISSN 0263-4503 (In Press) Available at: https://doi.org/10.1108/MIP-11-2023-0624

Jayawardena, Nirma Sadamali, Quach, Sara, Bandyopadhyay, Chinmoy and Thaichon, Park (2023) Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands. Asia Pacific Journal of Marketing and Logistics. Emerald Publishing Limited . ISSN 1355-5855 (In Press) Available at: https://doi.org/10.1108/APJML-12-2022-1022

Article in Newspapers and Magazine

Jayawardena, Nirma Sadamali, Thaichon, Park, Quach, Sara and Bandyopadhyay, Chinmoy (2024) Future of ChatGPT in marketing. Ceylon Today. Available at: https://ceylontoday.lk/2024/03/09/future-of-chatgp...

Book Section

Bandyopadhyay, Chinmoy (2025) To be ‘hush-hush’ or ‘talk of the town’? Greenhushing and the SDGs. In: The Elgar Companion to Marketing and the Sustainable Development Goals. Edward Elgar Publishing. pp. 197-208. ISBN 9781035328208 Available at: https://doi.org/10.4337/9781035328208.00021

Bandyopadhyay, Chinmoy, Bibi, Gulshan and Voola, Ranjit (2025) When Sustainability Speaks, Talent Listens: A Framework for Integrating a Sustainability-Oriented Value Proposition into Employer Branding. In: Managing for Sustainability. World Scientific. pp. 67-92. ISBN 9789819807208 Available at: https://doi.org/10.1142/9789819807215_0004

Roopak, Roopendra, Bandyopadhyay, Chinmoy and Pradhan, Swikruti (2025) Eco-stories that stick: Sustainability-focused digital marketing strategies by rustic hue. In: Cases on Effective Digital Marketing for Competitive Organizations. IGI Global. pp. 189-222. ISBN 9798369353974 Available at: https://www.igi-global.com/chapter/eco-stories-tha...

Bibi, Gulshan, Bandyopadhyay, Chinmoy and Jayawardena, Nirma (2025) Beyond the Paycheck: Conceptualizing Employer Brand Activism. In: International Encyclopedia of Business Management. Elsevier. pp. 753-761. ISBN 9780443137013 Available at: https://doi.org/10.1016/B978-0-443-13701-3.00573-9

Bandyopadhyay, Chinmoy and Bibi, Gulshan (2025) How Do Social Enterprises Tackle Taboo Topics Using Social Marketing? In: International Encyclopedia of Business Management. Elsevier. pp. 77-84. ISBN 9780443137013 Available at: https://doi.org/10.1016/B978-0-443-13701-3.00575-2

Jayawardena, Nirma Sadamali, Bandyopadhyay, Chinmoy and Bibi, Gulshan (2024) From Interaction to Immersion : Exploring AR and VR's transformative role in consumer engagement. In: Improving service quality and customer engagement with marketing intelligence. IGI Global Publishing. pp. 143-166. ISBN 9798369368138 Available at: https://doi.org/10.4018/979-8-3693-6813-8.ch006