Items where Author is "Bandyopadhyay, Chinmoy"

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Number of items: 3.

Raja, Md Washim, Allan, David and Bandyopadhyay, Chinmoy (2024) Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making. Marketing Intelligence & Planning. ISSN 0263-4503 (In Press)

Jayawardena, Nirma Sadamali, Thaichon, Park, Quach, Sara and Bandyopadhyay, Chinmoy (2024) Future of ChatGPT in marketing. Ceylon Today.

Jayawardena, Nirma Sadamali, Quach, Sara, Bandyopadhyay, Chinmoy and Thaichon, Park (2023) Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands. Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855 (In Press)

This list was generated on Wed Jun 19 02:05:39 2024 UTC.