Book Section

Sharma, Vikki, Sharma, Deepak, Kant, Shashi, Jio, Wako and Verma, Mohit ORCID: https://orcid.org/0009-0005-3036-3894 (2026) Impact of Ethical Business Modeling on Healthcare Entrepreneur Sustainability Through Mediation of Transformational Leadership. In: Ethical Business Modeling for Healthcare Entrepreneurship. IGI Global Scientific Publishing, Hershey. pp. 239-266. ISBN 9798337370286 Available at: https://doi.org/10.4018/979-8-3373-7026-2.ch009

Sharma, Vikki, Kaur, Maninder, Verma, Mohit ORCID: https://orcid.org/0009-0005-3036-3894 and Kant, Shashi (2026) Optimizing Visual Attention: Enhancing the User Experience in Digital Marketing Through Neuromarketing. In: Reshaping Business at the Intersection of Neuromarketing and AI. IGI Global Scientific Publishing, Hershey. pp. 213-240. ISBN 9798337359991 Available at: https://doi.org/10.4018/979-8-3373-5997-7.ch008

Sharma, Vikki, Jio, Wako, Singh, Rituraj ORCID: https://orcid.org/0009-0008-0452-9303, Kumar, Pawan, Kant, Shashi and Manual, Antoniammal (2026) Influence of Political Structure on Educational Leadership Practices by Mediation of Transformational Leadership in ASEAN Contexts. In: Cultural and Political Impacts on Educational Leadership in ASEAN. IGI Global Scientific Publishing, Hershey. pp. 55-80. ISBN 9798337371252 Available at: https://doi.org/10.4018/979-8-3373-7123-8.ch003

Sharma, Vikki, Jio, Wako, Singh, Rituraj ORCID: https://orcid.org/0009-0008-0452-9303 and Kant, Shashi (2026) Green Logistics Effect on Smart Logistics Optimization Through Carbon-Efficient Routing. In: AI-Enabled Strategies for Sustainable Cross-Border Logistics. IGI Global Scientific Publishing, Hershey. pp. 117-142. ISBN 9798337378497 Available at: https://doi.org/10.4018/979-8-3373-7847-3.ch005

Sharma, Vikki, Jio, Wako, Kant, Shashi, Mittal, Shashank ORCID: https://orcid.org/0000-0002-9734-2933, Kumar, Pawan and Manual, Antoniammal (2026) Entrepreneurial Leadership Effect on Participatory Governance Through Change-Oriented Organizational Culture:. In: Boosting Dynamic Capacity for SMEs in Volatile Environments:. IGI Global Scientific Publishing, Hershey. pp. 69-98. ISBN 9798337360553 Available at: https://doi.org/10.4018/979-8-3373-6053-9.ch003