Book Section

Sharma, Vikki, Kaur, Maninder, Verma, Mohit ORCID: https://orcid.org/0009-0005-3036-3894 and Kant, Shashi (2026) Optimizing Visual Attention: Enhancing the User Experience in Digital Marketing Through Neuromarketing. In: Reshaping Business at the Intersection of Neuromarketing and AI. IGI Global Scientific Publishing, Hershey, pp. 213-240. ISBN 9798337359991

Sharma, Vikki, Jio, Wako, Kant, Shashi, Mittal, Shashank ORCID: https://orcid.org/0000-0002-9734-2933, Kumar, Pawan and Manual, Antoniammal (2026) Entrepreneurial Leadership Effect on Participatory Governance Through Change-Oriented Organizational Culture:. In: Boosting Dynamic Capacity for SMEs in Volatile Environments:. IGI Global Scientific Publishing, Hershey, pp. 69-98. ISBN 9798337360553