Items where Author is "Shankar, Amit"
Article
Kumar, Aman, Shankar, Amit, Shaik, Aqueeb Sohail, Jain, Girish and Malibar, Areej (2023) Risking it all in the metaverse ecosystem: Forecasting resistance towards the enterprise metaverse. Information Technology & People. Emerald . ISSN 0959-3845 (In Press) Available at: https://doi.org/10.1108/ITP-04-2023-0374
Behl, Abhishek, Jayawardena, Nirma Sadamali, Shankar, Amit, Gupta, Manish and Lang, Le Dang (2023) Gamification and neuromarketing: A unified approach for improving user experience. Journal of Consumer Behaviour, 23 (1). pp. 218-228. Wiley-Blackwell . ISSN 1479-1838 Available at: https://doi.org/10.1002/cb.2178
Behl, Abhishek, Jayawardena, Nirma, Nigam, Achint, Pereira, Vijay, Shankar, Amit and Jebarajakirthy, Charles (2023) Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 158: 113662. Elsevier . ISSN 0148-2963 Available at: https://doi.org/10.1016/j.jbusres.2023.113662
Behl, Abhishek, Jayawardena, Nirma, Ishizaka, Alessio, Gupta, Manish and Shankar, Amit (2022) Gamification and gigification: A multidimensional theoretical approach. Journal of Business Research, 139. pp. 1378-1393. Elsevier Inc. . ISSN 1482963 Available at: https://doi.org/10.1016/j.jbusres.2021.09.023
Shankar, Amit, Yadav, Rambalak, Behl, Abhishek and Gupta, Manish (2021) How does dataveillance drive consumer online payment resistance? Journal of Consumer Marketing, 40 (2). pp. 224-234. Emerald Group Holdings Ltd. . ISSN 07363761 Available at: http://dx.doi.org/10.1108/JCM-03-2021-4555
Shankar, Amit and Behl, Abhishek (2021) How to enhance consumer experience over mobile wallet: A data-driven approach. Journal of Strategic Marketing, 31 (04). pp. 838-855. Routledge . ISSN 0965-254X Available at: https://doi.org/10.1080/0965254X.2021.1999306
Shankar, Amit, Gupta, Manish, Tiwari, Aviral Kumar and Behl, Abhishek (2021) How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse. Journal of Strategic Marketing. Routledge . ISSN 0965254X Available at: https://doi.org/10.1080/0965254X.2021.1965189
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