Kumar, Aman, Shankar, Amit, Shaik, Aqueeb Sohail, Jain, Girish and Malibar, Areej (2023) Risking it all in the metaverse ecosystem: Forecasting resistance towards the enterprise metaverse. Information Technology & People. ISSN 0959-3845 (In Press)

Behl, Abhishek, Jayawardena, Nirma Sadamali, Shankar, Amit, Gupta, Manish and Lang, Le Dang (2023) Gamification and neuromarketing: A unified approach for improving user experience. Journal of Consumer Behaviour, 23 (1). pp. 218-228. ISSN 1479-1838

Behl, Abhishek, Jayawardena, Nirma, Nigam, Achint, Pereira, Vijay, Shankar, Amit and Jebarajakirthy, Charles (2023) Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 158: 113662. ISSN 0148-2963

Behl, Abhishek, Jayawardena, Nirma, Ishizaka, Alessio, Gupta, Manish and Shankar, Amit (2022) Gamification and gigification: A multidimensional theoretical approach. Journal of Business Research, 139. pp. 1378-1393. ISSN 1482963

Shankar, Amit, Yadav, Rambalak, Behl, Abhishek and Gupta, Manish (2021) How does dataveillance drive consumer online payment resistance? Journal of Consumer Marketing, 40 (2). pp. 224-234. ISSN 07363761

Shankar, Amit and Behl, Abhishek (2021) How to enhance consumer experience over mobile wallet: A data-driven approach. Journal of Strategic Marketing, 31 (04). pp. 838-855. ISSN 0965-254X

Shankar, Amit, Gupta, Manish, Tiwari, Aviral Kumar and Behl, Abhishek (2021) How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse. Journal of Strategic Marketing. ISSN 0965254X (In Press)