Article

Ge, Yuemeng, Li, Zhi, Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225, Alghafes, Rsha and Nguyen, Mai (2026) Self‐Transcendence and Self‐Enhancement Values as Drivers of Eco‐Travel Behavior. Implications for Business Strategies for Eco‐Tourism Sector. Business Strategy and the Environment. John Wiley and Sons Ltd . ISSN 0964-4733 (In Press) Available at: https://doi.org/10.1002/bse.71148

Das, Manish, Lim, Weng Marc, Hollebeek, Linda D., Verma, Aastha, Majumder, Saurav, Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225 and Saha, Raiswa (2026) How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition. International Journal of Advertising. Taylor & Francis . ISSN 0265-0487 (In Press) Available at: https://doi.org/10.1080/02650487.2026.2679379

Jiao, Lei, Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225, Pandey, Rudresh, Alghafes, Rsha and Sadiq, Mohd (2026) Mixed method examination on overtourism and the interplay of anti‐consumption values and behavior. Implications for business strategies. Business Strategy and the Environment. John Wiley and Sons Ltd . ISSN 0964-4733 (In Press) Available at: https://doi.org/10.1002/bse.70725

Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225 and Bandyopadhyay, Chinmoy ORCID: https://orcid.org/0000-0002-8566-6869 (2026) Who is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium. Marketing Intelligence & Planning. pp. 1-25. Emerald Publishing . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-03-2025-0268

Sharma, Dheeraj, Bhardwaj, Neha and Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225 (2025) Consumer vulnerability: its impact on ethical perceptions and brand love towards online retail from a stimulus-organism-behaviour-consequence perspective. International Journal of Technology Marketing, 19 (3). pp. 337-365. Inderscience Publishers . ISSN 1741-8798 Available at: https://doi.org/10.1504/IJTMKT.2025.147340

Mathai, Shaji, Kumar, Sushant, Sreen, Naman and Jeswani, Saket (2025) Are social media marketing activities reaping benefits for brands? The moderating role of education. Marketing Intelligence & Planning. Emerald Group Publishing Ltd. . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-02-2024-0137

Roopak, Roopendra, Chakrabarti, Somnath and Sreen, Naman (2025) Engaged to Gain: how psychological needs drive integrative benefits via online customer engagement. Journal of Retailing and Consumer Services, 87: 104383. Elsevier . ISSN 0969-6989 Available at: https://doi.org/10.1016/j.jretconser.2025.104383

Sreen, Naman, Mehrotra, Ankit, Alghafes, Rsha and Agarwal, Vaishali (2024) Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services, 84: 104191. Elsevier Ltd . ISSN 0969-6989 Available at: https://doi.org/10.1016/j.jretconser.2024.104191

Sreen, Naman, Alzeiby, Ebtesam Abdullah, Yaqub, Muhammad Zafar and Mohapatra, Amiya Kumar (2024) Examining tourists’ personality traits and dining-in/dining-out preferences. An approach-avoidance theory perspective. Tourism Recreation Research. Taylor and Francis . ISSN 0250-8281 | 2320-0308 (In Press) Available at: https://doi.org/10.1080/02508281.2024.2379687

Bhardwaj, Seema, Sreen, Naman, Das, Manish, Chitnis, Asmita and Kumar, Sushant (2023) Product specific values and personal values together better explains green purchase. Journal of Retailing and Consumer Services, 74: 103434. pp. 1-18. Elsevier Ltd . ISSN 0969-6989 Available at: https://doi.org/10.1016/j.jretconser.2023.103434

Sreen, Naman, Sharma, Veenu, Alshibani, Safiya Mukhtar, Walsh, Steve and Russo, Giuseppe (2023) Knowledge acquisition from innovation failures: a study of micro, small and medium enterprises (MSMEs). Journal of Knowledge Management. Emerald Publishing . ISSN 1367-3270 (In Press) Available at: https://doi.org/10.1108/JKM-03-2023-0184

Saha, Victor, Jebarajakirthy, Charles, Sreen, Naman, Goyal, Praveen, Mani, Venkatesh and Deshpande, Sameer (2023) Developing a framework of sustainable consumption in retailing contexts. Australasian Marketing Journal. SAGE Publications Ltd . ISSN 1441-3582 (In Press) Available at: https://doi.org/10.1177/14413582231185361

Sharma, Ankita, Sreen, Naman and Baishya, Kuldeep (2023) Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach. Marketing Intelligence & Planning. Emerald . ISSN 1758-8049 (In Press) Available at: https://doi.org/10.1108/MIP-12-2022-0558

Sreen, Naman, Chatterjee, Swetarupa, Sadarangani, Pradip H. and Gogoi, Bidyut Jyoti (2023) Are consumers ready to pay a higher price and forego quality for shirts and soaps with no animal cruelty certification? Evidence from the Indian market. International Journal of Green Economics, 17 (1). pp. 50-66. Inderscience Publishers . ISSN 1744-9928 Available at: https://doi.org/10.1504/IJGE.2023.131335

Kundra, Shradha, Sreen, Naman and Dwivedi, Rohit (2023) Impact of Work from Home and Family Support on Indian Women’s Work Productivity During COVID-19. Vikalpa: The Journal for Decision Makers, 48 (1). pp. 39-53. Sage . ISSN 0256-0909 Available at: https://doi.org/10.1177/02560909231162918

Sreen, Naman, Tandon, Anushree, Jabeen, Fauzia, Srivastava, Shalini and Dhir, Amandeep (2023) The interplay of personality traits and motivation in leisure travel decision-making during the pandemic. Tourism Management Perspectives, 46: 101095. Elsevier . ISSN 2211-9736 Available at: https://doi.org/10.1016/j.tmp.2023.101095

Gleim, Mark, McCullough, Heath, Sreen, Naman and Pant, Logan G (2023) Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies. Journal of Retailing and Consumer Services, 70: 103124. Elsevier . ISSN 09696989 Available at: https://doi.org/10.1016/j.jretconser.2022.103124

Chatterjee, Swetarupa, Sreen, Naman, Rana, Jyoti, Dhir, Amandeep and Sadarangani, Pradip H. (2022) Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context. International Review on Public and Nonprofit Marketing, 19. pp. 737-762. Springer . ISSN 1865-1984 Available at: https://doi.org/10.1007/s12208-021-00288-1

Sreen, Naman, Chatterjee, Swetarupa, Bhardwaj, Seema and Chitnis, Asmita (2022) Reasons and intuitions: Extending behavioural reasoning theory to determine green purchase behavior. International Review on Public and Nonprofit Marketing, 20 (2). pp. 447-445. Springer . ISSN 1865-1992 Available at: https://doi.org/10.1007/s12208-022-00346-2

Sreen, Naman, Chatterjee, Swetarupa and Sadarangani, Pradip H. (2021) Eco-friendly products purchase intention: A comparison of theory of planned behaviour and social cognitive theory. International Journal of Economics and Business Research, 22 (2-3). pp. 149-173. Inderscience Publishers . ISSN 17569850 Available at: https://doi.org/10.1504/IJEBR.2021.116324

Chatterjee, Swetarupa, Sreen, Naman and Sadarangani, Pradip H. (2021) An exploratory study identifying motives and barriers to ethical consumption for young Indian consumers. International Journal of Economics and Business Research, 22 (2-3). pp. 127-148. Inderscience Publishers . ISSN 17569850 Available at: https://doi.org/10.1504/IJEBR.2021.116319

Sreen, Naman, Dhir, Amandeep, Talwar, Shalini, Ming Tan, Teck and Alharbi, Fatimah (2021) Behavioral reasoning perspectives to brand love toward natural products: moderating role of environmental concern and household size. Journal of Retailing and Consumer Services, 61: 102549. pp. 1-13. Elsevier . ISSN 09696989 Available at: https://doi.org/10.1016/j.jretconser.2021.102549

Kumar, Sushant, Baishya, Kuldeep, Sreen, Naman, Sadarangani, Pradip H. and Samalia, Harsh Vardhan (2021) Impact of national culture on e-government development: A longitudinal study. Journal of Global Information Management, 29 (2). pp. 23-44. IGI Global . ISSN 10627375

Sreen, Naman, Yadav, Rambalak, Kumar, Sushant and Gleim, Mark (2021) The impact of the institutional environment on green consumption in India. Journal of Consumer Marketing, 38 (1). pp. 47-57. Emerald Group Holdings Ltd. . ISSN 7363761 Available at: https://doi.org/10.1108/JCM-12-2019-3536