Sharma, Dheeraj, Bhardwaj, Neha and Sreen, Naman (2025) Consumer vulnerability : its impact on ethical perceptions and brand love towards online retail from a stimulus-organism-behaviour-consequence perspective. International Journal of Technology Marketing, 19 (3). 337- 365. ISSN 1741-878X

Mathai, Shaji, Kumar, Sushant, Sreen, Naman and Jeswani, Saket (2025) Are social media marketing activities reaping benefits for brands? The moderating role of education. Marketing Intelligence & Planning. ISSN 0263-4503

Roopak, Roopendra, Chakrabarti, Somnath and Sreen, Naman (2025) Engaged to Gain: how psychological needs drive integrative benefits via online customer engagement. Journal of Retailing and Consumer Services, 87: 104383. ISSN 0969-6989

Sreen, Naman, Mehrotra, Ankit, Alghafes, Rsha and Agarwal, Vaishali (2024) Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services, 84: 104191. ISSN 0969-6989

Sreen, Naman, Alzeiby, Ebtesam Abdullah, Yaqub, Muhammad Zafar and Mohapatra, Amiya Kumar (2024) Examining tourists’ personality traits and dining-in/dining-out preferences. An approach-avoidance theory perspective. Tourism Recreation Research. ISSN 0250-8281 | 2320-0308 (In Press)

Bhardwaj, Seema, Sreen, Naman, Das, Manish, Chitnis, Asmita and Kumar, Sushant (2023) Product specific values and personal values together better explains green purchase. Journal of Retailing and Consumer Services, 74: 103434. pp. 1-18. ISSN 0969-6989

Sreen, Naman, Sharma, Veenu, Alshibani, Safiya Mukhtar, Walsh, Steve and Russo, Giuseppe (2023) Knowledge acquisition from innovation failures: a study of micro, small and medium enterprises (MSMEs). Journal of Knowledge Management. ISSN 1367-3270 (In Press)

Saha, Victor, Jebarajakirthy, Charles, Sreen, Naman, Goyal, Praveen, Mani, Venkatesh and Deshpande, Sameer (2023) Developing a framework of sustainable consumption in retailing contexts. Australasian Marketing Journal. ISSN 1441-3582 (In Press)

Sharma, Ankita, Sreen, Naman and Baishya, Kuldeep (2023) Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach. Marketing Intelligence & Planning. ISSN 1758-8049 (In Press)

Sreen, Naman, Chatterjee, Swetarupa, Sadarangani, Pradip H. and Gogoi, Bidyut Jyoti (2023) Are consumers ready to pay a higher price and forego quality for shirts and soaps with no animal cruelty certification? Evidence from the Indian market. International Journal of Green Economics, 17 (1). pp. 50-66. ISSN 1744-9928

Kundra, Shradha, Sreen, Naman and Dwivedi, Rohit (2023) Impact of Work from Home and Family Support on Indian Women’s Work Productivity During COVID-19. Vikalpa: The Journal for Decision Makers, 48 (1). pp. 39-53. ISSN 0256-0909

Sreen, Naman, Tandon, Anushree, Jabeen, Fauzia, Srivastava, Shalini and Dhir, Amandeep (2023) The interplay of personality traits and motivation in leisure travel decision-making during the pandemic. Tourism Management Perspectives, 46: 101095. ISSN 2211-9736

Gleim, Mark, McCullough, Heath, Sreen, Naman and Pant, Logan G (2023) Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies. Journal of Retailing and Consumer Services, 70: 103124. ISSN 09696989

Chatterjee, Swetarupa, Sreen, Naman, Rana, Jyoti, Dhir, Amandeep and Sadarangani, Pradip H. (2022) Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context. International Review on Public and Nonprofit Marketing, 19. pp. 737-762. ISSN 1865-1984

Sreen, Naman, Chatterjee, Swetarupa, Bhardwaj, Seema and Chitnis, Asmita (2022) Reasons and intuitions: Extending behavioural reasoning theory to determine green purchase behavior. International Review on Public and Nonprofit Marketing, 20 (2). pp. 447-445. ISSN 1865-1992

Sreen, Naman, Chatterjee, Swetarupa and Sadarangani, Pradip H. (2021) Eco-friendly products purchase intention: A comparison of theory of planned behaviour and social cognitive theory. International Journal of Economics and Business Research, 22 (2-3). pp. 149-173. ISSN 17569850

Chatterjee, Swetarupa, Sreen, Naman and Sadarangani, Pradip H. (2021) An exploratory study identifying motives and barriers to ethical consumption for young Indian consumers. International Journal of Economics and Business Research, 22 (2-3). pp. 127-148. ISSN 17569850

Sreen, Naman, Dhir, Amandeep, Talwar, Shalini, Ming Tan, Teck and Alharbi, Fatimah (2021) Behavioral reasoning perspectives to brand love toward natural products: moderating role of environmental concern and household size. Journal of Retailing and Consumer Services, 61: 102549. pp. 1-13. ISSN 09696989

Kumar, Sushant, Baishya, Kuldeep, Sreen, Naman, Sadarangani, Pradip H. and Samalia, Harsh Vardhan (2021) Impact of national culture on e-government development: A longitudinal study. Journal of Global Information Management, 29 (2). pp. 23-44. ISSN 10627375

Sreen, Naman, Yadav, Rambalak, Kumar, Sushant and Gleim, Mark (2021) The impact of the institutional environment on green consumption in India. Journal of Consumer Marketing, 38 (1). pp. 47-57. ISSN 7363761