Ratnakaram, Sunitha, Bansal, Vibhor, Chakravaram, Venkamaraju, Bhagavatham, Hari Krishna and Rao, Vidya Sagar (2024) Digitalization of the apparel industry—The impact of COVID-19. In: ICT: Smart systems and technologies. Lecture Notes in Networks and Systems, 878 . Springer, Singapore, pp. 1-9. ISBN 978-981-99-9489-2

Malik, Arpit, Ratnakaram, Sunitha, Chakravaram, Venkamaraju and Bhagavatham, Hari Krishna (2023) Role of AI in various industrial managerial disciplines. In: Advances in soft computing applications. River Publishers, Gistrup, pp. 233-245. ISBN 978877022816-

Chakravaram, Venkamaraju, Bhagavatham, Hari Krishna, Jangirala, Srinivas and Ratnakaram, Sunitha (2021) Emerging trends in information technology and its impact on business organizations. In: 10th International Conference on Soft Computing for Problem Solving (SocProS 2020), 2020, Indore, India.

Banerjee, Shubhomoy, Ratnakaram, Sunitha and Lohan, Amanish (2021) Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach. Journal of Strategic Marketing. ISSN 0965254X (In Press)

Chakravaram, Venkamaraju, Ratnakaram, Sunitha, Agasha, Ester and Vihari, Nitin Simha (2021) Cryptocurrency: Threat or opportunity. In: ICCCE 2020: Proceedings of the 3rd international conference on communications and cyber physical engineering, 1-2 February 2020, CMR Engineering College, Hyderabad, Telangana, India.

Ratnakaram, Sunitha, Chakravaram, Venkamaraju, Vihari, Nitin Simha and Rao, G. Vidyasagar (2021) Emerging trends in the marketing of financially engineered insurance products. In: ICT systems and sustainability: Proceedings of ICT4SD 2020, 2020, Goa, India.

Ratnakaram, Sunitha, Chakravaram, Venkamaraju, Tatikonda, Neelakantam and Rao, G. Vidyasagar (2021) New avenues of revenue in Indian cinema. In: ICT analysis and applications: Proceedings of ICT4SD 2020, Volume 2, 2020, Goa, India.

Chakravaram, Venkamaraju, Ratnakaram, Sunitha, Agasha, Ester and Vihari, Nitin Simha (2021) The role of blockchain technology in financial engineering. In: Proceedings of the 3rd international conference on communications and cyber physical engineering, 1-2 February 2020, CMR Engineering College, Hyderabad, Telangana, India.

Chakravaram, Venkamaraju, Ratnakaram, Sunitha, Vihari, Nitin Simha and Tatikonda, Neelakantam (2021) The role of technologies on banking and insurance sectors in the digitalization and globalization era—A select study. In: ICMISC 2020: Proceedings of international conference on recent trends in machine learning, IoT, smart cities and applications, 2020, CMR Institute of Technology, Hyderabad, India.

Chakravaram, Venkamaraju, Jangirala, Srinivas and Ratnakaram, Sunitha (2020) Use of ICTs in financial engineering applications in insurance business. In: ICT Analysis and Applications. Lecture notes in networks and systems, 93 (93). Springer, Singapore, pp. 273-283. ISBN 9789811506307

Chakravaram, Venkamaraju, Rao.G, Vidyasagar, Ratnakaram, Sunitha and Srinivas, Jangirala (2019) The role of big data, data science and data analytics in financial engineering. In: BDE 2019: Proceedings of the 2019 international conference on big data engineering, 11-13 June 2019, Hong Kong.

Banerjee, Shubhomoy and Ratnakaram, Sunitha (2019) Brand transgressions: Measuring the influence of relationship marketing strategies in customer forgiveness behavior. In: Asia-Pacific Conference 2019, January 10-12, 2019, IIM Ahmedabad.