Digitalization of the apparel industry—The impact of COVID-19

Ratnakaram, Sunitha, Bansal, Vibhor, Chakravaram, Venkamaraju, Bhagavatham, Hari Krishna and Rao, Vidya Sagar (2024) Digitalization of the apparel industry—The impact of COVID-19. In: ICT: Smart systems and technologies. Lecture Notes in Networks and Systems, 878 . Springer, Singapore, pp. 1-9. ISBN 978-981-99-9489-2

[thumbnail of Ratnakaram 2024.pdf] Text
Ratnakaram 2024.pdf - Published Version
Restricted to Repository staff only

Download (205kB) | Request a copy


There is no denying that the outbreak of the COVID-19 pandemic affected all the industries, including the apparel industry leading to the closure of various apparel companies around the globe. Various lives were at stake due to factories’ shutdown, leading to the loss of bread for daily earners. However, digitalization played a crucial role in converting the situation into a better place over time. Digitalization changed the whole concept of selling during the pandemic, which led to the foundation of digital-based companies around the globe. Zara is one of the best examples of changing its working structure in a short period. Hence, people turned the pandemic ill-effects into their benefits due to technological advancement. Due to the outbreak, people faced many challenges like financial challenges, working structure challenges, hindrances in the application of digitalization, and many more. Nevertheless, it would be correct to state that digitalization opened the doors of various futuristic opportunities for the apparel industry

Item Type: Book Section
Keywords: COVID-19 | Digitalization | Apparel industry
Subjects: Social Sciences and humanities > Business, Management and Accounting > Business and International Management
Social Sciences and humanities > Business, Management and Accounting > Human Resource Management
Social Sciences and humanities > Social Sciences > Social Sciences (General)
JGU School/Centre: Jindal Global Business School
Depositing User: Subhajit Bhattacharjee
Date Deposited: 21 Mar 2024 10:37
Last Modified: 28 Mar 2024 09:51
Official URL:


Downloads per month over past year

Actions (login required)

View Item
View Item