Article

Jayawardena, Nirma Sadamali, Quach, Sara, Bandyopadhyay, Chinmoy and Thaichon, Park (2023) Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands. Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855 (In Press)

Jayawardena, Nirma, Quach, Sara, Thaichon, Park, Ross, Mitchell, Weaven, Scott and Behl, Abhishek (2023) Organisational and regulatory strategies to combat false news circulation on social media. Journal of Strategic Marketing. ISSN 1466-4488 (In Press)

Jayawardena, Nirma, Thaichon, Park, Quach, Sara, Razzaq, Ali and Behl, Abhishek (2023) The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review. Journal of Business Research, 160: 113739. ISSN 0148-2963

Jayawardena, Nirma, Ross, Mitchell, Quach, Sara and Grace, Debra (2022) An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents. Asia Pacific Journal of Marketing and Logistics, 35 (7). pp. 1789-1812. ISSN 1355-5855

Jayawardena, Nirma, Ross, Mitchell, Quach, Sara, Behl, Abhishek, Gupta, Manish and Lang, Le Dang (2022) Effective online engagement strategies through gamification: A systematic literature review and a future research agenda. Journal of Global Information Management, 30 (5). pp. 1-25. ISSN 10627375

Book Section

Jayawardena, Nirma, Quach, Sara, Perera, Charitha Harshani, Thaichon, Park and Dewasiri, Narayanage Jayantha (2023) Luxury Marketing and sustainability in the South Asian Context. In: Luxury Marketing, Sustainability and Technology. Routledge, London, pp. 1-14. ISBN 9781003321378

Article in News Papers and Magazine

Jayawardena, Nirma Sadamali, Thaichon, Park, Quach, Sara and Bandyopadhyay, Chinmoy (2024) Future of ChatGPT in marketing. Ceylon Today.