Enhancing Marketing and Brand Communication With AI-Driven Content Creation

Raut, Sachin, Chandel, Ajay and Mittal, Shashank (2024) Enhancing Marketing and Brand Communication With AI-Driven Content Creation. In: AI, Corporate Social Responsibility, and Marketing in Modern Organizations. IGI Global, pp. 139-172. ISBN 9798337302218

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Abstract

The integration of artificial intelligence (AI) into content creation is revolutionizing marketing and brand communication. AI-driven tools now enable the generation of personalized, scalable, and dynamic content, transforming how businesses engage with audiences. This chapter explores the evolution of AI in content creation, from generative models to immersive technologies like augmented reality (AR) and virtual reality (VR). It examines the impact of AI on personalization, SEO optimization, and the ethical challenges associated with AI-generated content, including issues of authenticity, creativity, and misinformation. The chapter concludes by discussing future trends in AI-driven content creation, emphasizing the importance of human-AI collaboration to achieve innovative and responsible content strategies.

Item Type: Book Section
Subjects: Social Sciences and humanities > Business, Management and Accounting > Business and International Management
Social Sciences and humanities > Business, Management and Accounting > Management of Technology and Innovation
Social Sciences and humanities > Business, Management and Accounting > Marketing
Physical, Life and Health Sciences > Computer Science
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Gautam Kumar
Date Deposited: 07 Aug 2025 12:05
Last Modified: 07 Aug 2025 12:53
Official URL: https://doi.org/10.4018/979-8-3373-0219-5.ch008
URI: https://pure.jgu.edu.in/id/eprint/9949

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