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Raut, Sachin, Chandel, Ajay and Mittal, Shashank ORCID: https://orcid.org/0000-0002-8666-5323 (2024) Enhancing Marketing and Brand Communication With AI-Driven Content Creation. In: AI, Corporate Social Responsibility, and Marketing in Modern Organizations. IGI Global . pp. 139-172. ISBN 9798337302218 Available at: https://doi.org/10.4018/979-8-3373-0219-5.ch008
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