Marketing of library information products and services in central university libraries of Uttar Pradesh and Uttrakhand: An evaluative study

Tiwari, Ajay, Lal, Banwari and Khare, V. P (2016) Marketing of library information products and services in central university libraries of Uttar Pradesh and Uttrakhand: An evaluative study. International Journal of Research in Library Science, 2 (1). pp. 182-195. ISSN 2455-104X

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Abstract

In this paper the research scholar investigated library Information Services and Products status in central universities library of Uttar Pradesh and Uttarakhand in the name of those universities are Aligarh Muslim University (AMU), Allahabad University (AU),Babasaheb Bhim Rao Ambedkar University (BBAU),Banaras Hindu University(BHU), Hemvati Nandan Bahuguna Garhwal University (HNBGU) library information products and services are very important in university libraries. University libraries play a very vital role in providing quality based information products and services to their users requirement. In this paper highlighted on importance and need of information products and services

Item Type: Article
Keywords: Library Marketing | Information Products | Information Services
Subjects: Social Sciences and humanities > Business, Management and Accounting > Marketing
Social Sciences and humanities > Social Sciences > Library and Information Science
JGU School/Centre: Global Library
Depositing User: Arjun Dinesh
Date Deposited: 08 Jun 2022 17:47
Last Modified: 08 Jun 2022 17:47
Official URL: https://www.ijrls.in/wp-content/uploads/2016/07/Ma...
URI: https://pure.jgu.edu.in/id/eprint/3290

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