Upskilling Service Employees for Digital Transformation Using Gamified Training

Yadav, Rohit, Nghiem, Xuan-Hoa, Limbu, Yam B., Huhmann, Bruce A. and Yadav, Mohit (2025) Upskilling Service Employees for Digital Transformation Using Gamified Training. In: Strategic Workforce Reskilling in Service Marketing. IGI Global. ISBN 9798337301662

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Abstract

The rapid pace of digital transformation necessitates continuous employee reskilling, presenting challenges for organizations seeking effective training solutions. Gamified learning, which integrates game mechanics into educational programs, has emerged as a powerful approach to enhance employee engagement, knowledge retention, and skill acquisition. This chapter explores the impact of gamified learning on reskilling service employees for digital transformation, addressing its role in overcoming reskilling challenges and fostering a culture of continuous learning. Key design considerations, including personalized content, immersive technologies, and collaborative elements, are discussed, alongside methods for measuring the impact of gamified programs through analytics and performance metrics. Future trends, such as AI-driven personalization and VR/AR integration, are highlighted to emphasize gamification's evolving potential. The chapter concludes with actionable recommendations for organizations to leverage gamified learning effectively.

Item Type: Book Section
Subjects: Social Sciences and humanities > Business, Management and Accounting > Business and International Management
Social Sciences and humanities > Business, Management and Accounting > Human Resource Management
Social Sciences and humanities > Business, Management and Accounting > Management of Technology and Innovation
Physical, Life and Health Sciences > Computer Science
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Gautam Kumar
Date Deposited: 13 Sep 2025 11:12
Last Modified: 13 Sep 2025 11:12
Official URL: https://doi.org/10.4018/979-8-3373-0164-8.ch011
URI: https://pure.jgu.edu.in/id/eprint/10101

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