Article

Yadav, Rohit ORCID: https://orcid.org/0000-0002-7573-8005, Hollebeek, Linda ORCID: https://orcid.org/0000-0002-1282-0319, Gaižutis, Algis and Yadav, Mohit ORCID: https://orcid.org/0000-0002-9341-2527 (2025) Consumers’ Nostalgic Re-Engagement with Media in Emerging Markets: Emotional Needs, Content Overload, and Exposure. Organizations and Markets in Emerging Economies, 16 (2): 33. pp. 435-461. Vilnius University . ISSN 2345-0037 Available at: https://doi.org/10.15388/omee.2025.16.19

Kumar, Mohan, Yadav, Rohit, Sushma, - and Yadav, Mohit (2025) Investigating the influence of digital and social media marketing on university brand equity: an in-depth literature review and bibliometric study. Global Knowledge, Memory and Communication. pp. 1-26. Emerald Publishing . ISSN 2514-9342 (In Press) Available at: https://doi.org/10.1108/GKMC-07-2024-0426

Khurana, Rahul, Yadav, Rohit and Yadav, Mohit (2024) Being mindful to achieve person-organisation fit and community fit: Moderating role of isolation. The Open Psychology Journal, 17 (1). Bentham Science Publishers B.V. . ISSN 1874-3501 Available at: https://doi.org/10.2174/01187435013075592409240821...

Yadav, Rohit, Yadav, Mohit and Vihari, Nitin Simha (2023) High-performance work system and learning orientation in offline, online, and hybrid workplaces: The mediating role of affective commitment. The Learning Organization. Emerald . ISSN 0969-6474 (In Press) Available at: https://doi.org/10.1108/TLO-10-2022-0118

Srivastava, Anugamini Priya, Yadav, Mohit, Yadav, Rohit, Singh, Bindu and Dewasiri, Narayanage Jayantha (2023) Exploring digital agility and digital transformation leadership: a mixed method study. Journal of Global Information Management (JGIM), 31 (8). pp. 1-8. IGI Global Publishing . ISSN 1533-7995 Available at: https://www.igi-global.com/gateway/article/332861

Yadav, Mohit, Yadav, Rohit, Tokas, Shekhar and Farooq, Rayees (2022) Environmental awareness In Indian pharmaceutical industry: Role Of green HRM and servant leadership. Journal of Pharmaceutical Negative Results, 13 (SP 18). pp. 1660-1664. Association of Indian pharmacist . ISSN 0976-9234 Available at: https://doi.org/10.47750/pnr.2022.13.S08.201

Yadav, Mohit, Yadav, Rohit and Vihari, Nitin Simha (2022) Green HRM and green innovation in Indian pharmaceutical industry: Mediating role of transformational leader. Journal of Pharmaceutical Negative Results, 13. pp. 1059-1065. ResearchTrentz Academy Publishing Education Services . ISSN 0976-9234 Available at: https://doi.org/10.47750/pnr.2022.13.S07.146

Yadav, Rohit, Yadav, Mohit and Mittal, Amit (2022) Effects of gain-loss-framed messages on virtual reality intervened fitness exercise. Information Discovery and Delivery, 50 (4). pp. 374-386. Emerald Group Holdings Ltd. . ISSN 2398-6247 (In Press) Available at: https://doi.org/10.1108/IDD-04-2021-0051

Tokas, Shekhar, Sharma, Anand, Mishra, Ratnam and Yadav, Rohit (2022) Non-economic motivations behind international student mobility: An interdisciplinary perspective. Journal of International Students, 13 (2). pp. 155-171. STAR Scholars Network . ISSN 2166-3750 Available at: https://doi.org/10.32674/jis.v13i2.4577

Yadav, Mohit and Yadav, Rohit (2018) Impact of spirituality/religiousness on cyber bullying and victimization in university students: mediating effect of emotional intelligence. Journal of Religion and Health, 57 (5). pp. 1961-1979. Springer New York LLC . ISSN 00224197 Available at: https://doi.org/10.1007/s10943-018-0637-8

Book Section

Yadav, Rohit, Nghiem, Xuan-Hoa, Yadav, Mohit, Najeeb, Ali and Ranasinghe, Asanga (2025) Internet of Things (IoT) and Smart Campuses. In: AI Smart-Enabled Architecture and Infrastructure for Higher Education. IGI Global. pp. 55- 73. ISBN 9798369389157 Available at: https://doi.org/10.4018/979-8-3693-8915-7.ch003

Yadav, Rohit, Nghiem, Xuan-Hoa, Yadav, Mohit, Ranasinghe, Asanga and Gangodawilage, Damith Sanjaya Kumara (2025) Innovating Higher Education Through AI-Enabled Infrastructure. In: AI Smart-Enabled Architecture and Infrastructure for Higher Education. IGI Global. pp. 1-28. ISBN 9798369389157 Available at: https://doi.org/10.4018/979-8-3693-8915-7.ch001

Yadav, Rohit, Nghiem, Xuan-Hoa, Yadav, Mohit and Dewasiri, Narayanage Jayantha (2025) Virtual and Augmented Reality in Education. In: AI Smart-Enabled Architecture and Infrastructure for Higher Education. IGI Global. pp. 129- 150. ISBN 9798369389157 Available at: https://doi.org/10.4018/979-8-3693-8915-7.ch006

Yadav, Rohit, Huzooree, Geshwaree, Yadav, Mohit and Dewasiri, Narayanage Jayantha (2025) The Influence of Virtual Currencies on Sustainable Service Marketing in Emerging Economies. In: Sustainable Service Marketing with Virtual Currencies. IGI Global. ISBN 9798337303178 Available at: https://doi.org/10.4018/979-8-3373-0315-4.ch010

Yadav, Rohit, Sharma, Gunjan Mohan, Dang, Thi T. and Dewasiri, Narayanage Jayantha (2025) Analysis of RPA Development Tools. In: Intelligent Robotic Process Automation: Development, Vulnerability and Applications. IGI Global. pp. 213-233. ISBN 9798369343654 Available at: https://www.igi-global.com/chapter/analysis-of-rpa...

Amoozegar, Azadeh, Yadav, Rohit, Singh, Sandeep Kumar and Gunathilaka, Dewanarayana Hiththaragedara Prasad Manuranga (2025) The Future of Work and Outsourcing : emerging trends and predictions. In: Global Work Arrangements and Outsourcing in the Age of AI. IGI Global. pp. 177-208. ISBN 9798337312705 Available at: https://www.igi-global.com/chapter/the-future-of-w...

Yadav, Rohit, Singh, Sandeep Kumar, Gunathilaka, Dewanarayana Hiththaragedara Prasad Manuranga and Dang, Thi Trang (2025) Policy and regulatory frameworks for AI and global work : navigating the challenges. In: Global Work Arrangements and Outsourcing in the Age of AI. IGI Global. pp. 269-282. ISBN 9798337312705 Available at: https://www.igi-global.com/chapter/policy-and-regu...

Quttainah, Majdi Anwar, Yadav, Rohit, Singh, Sandeep Kumar and Rathnasiri, Mananage Shanika Hansini (2025) The Role of Small and Medium-Sized Enterprises (SMEs) in the AI-Driven Outsourcing Landscape. In: Global Work Arrangements and Outsourcing in the Age of AI. IGI Global. pp. 163-176. ISBN 9798337312705 Available at: https://www.igi-global.com/chapter/the-role-of-sma...

Huzooree, Geshwaree, Yadav, Rohit, Yadav, Mohit and Gangodawilage, Damith Sanjaya Kumara (2025) The Impact of Online and Blended Learning on Teacher Preparation. In: Exploration of K-12 Teaching and Learning for Teacher Educators. IGI Global. ISBN 9798369393727 Available at: https://doi.org/10.4018/979-8-3693-9370-3

Yadav, Rohit, Yadav, Mohit, Ta, Huy Hung and Najeeb, Ali (2025) The Impact of Teacher Collaboration and Professional Learning Communities. In: Exploration of K-12 Teaching and Learning for Teacher Educators. IGI Global. ISBN 9798369393727 Available at: https://doi.org/10.4018/979-8-3693-9370-3.ch002

Nghiem, Xuan-Hoa, Yadav, Rohit, Yadav, Mohit, Dewasiri, Narayanage Jayantha and Ranasinghe, Asanga (2025) Project-Based Learning and Inquiry-Based Learning. In: Exploration of K-12 Teaching and Learning for Teacher Educators. IGI Global. ISBN 9798369393727 Available at: https://doi.org/10.4018/979-8-3693-9370-3.ch009

Yadav, Rohit, Singh, Sandeep Kumar, Ta, Huy Hung and Gangodawilage, Damith Sanjaya Kumara (2025) RPA for Secure Systems and Networks. In: Intelligent Robotic Process Automation: development, vulnerability and applications. IGI Global Scientific Publishing. ISBN 9798369343661 Available at: https://www.igi-global.com/chapter/rpa-for-secure-...

Yadav, Rohit, Singh, Sandeep Kumar, Luu, Thi Minh Ngoc and Najeeb, Ali (2025) RPA in Banking and Finance. In: Intelligent Robotic Process Automation: Development, Vulnerability and Applications. IGI Global Scientific Publishing. ISBN 9798369343661 Available at: https://www.igi-global.com/chapter/rpa-in-banking-...

Yadav, Rohit, Nghiem, Xuan-Hoa, Yadav, Mohit and Gangodawilage, Damith Sanjaya Kumara (2025) Developing AI-Enhanced Task-Based Language Learning (TBLL) Activities. In: Modern Methods for AI-Integrated Language Curriculum. IGI Global, USA. pp. 185-203. ISBN 9798369396063 Available at: https://www.irma-international.org/book/modern-met...

Yadav, Rohit, Yadav, Mohit and Nghiem, Xuan-Hoa (2025) The Influence of Conversational AI on Enhancing Customer Satisfaction in Insurance Claims Handling. In: Intersecting Natural Language Processing and FinTech Innovations in Service Marketing. IGI Global, USA. pp. 489-503. ISBN 9798369399446 Available at: https://www.igi-global.com/chapter/the-influence-o...

Yadav, Rohit, Yadav, Mohit, Nghiem, Xuan-Hoa, Najeeb, Ali and Ranasinghe, Asanga (2025) The Role of Teachers in an AI-Driven Language Learning Environment. In: Modern Methods for AI-Integrated Language Curriculum. IGI Global, USA. pp. 63-85. ISBN 9798369396063 Available at: https://www.igi-global.com/chapter/the-role-of-tea...

Yadav, Rohit, Yadav, Mohit, Huzooree, Geshwaree, Najeeb, Ali and Ranasinghe, Asanga (2025) Accessibility and Inclusivity in AI-Powered Personalized Learning. In: Transformative AI Practices for Personalized Learning Strategies. IGI Global, USA. pp. 47-67. ISBN 9798369387443 Available at: https://www.igi-global.com/chapter/accessibility-a...

Yadav, Rohit, Huzooree, Geshwaree, Yadav, Mohit and Gangodawilage, Damith Sanjaya Kumara (2025) Generative AI for Personalized Learning Content Creation. In: Transformative AI Practices for Personalized Learning Strategies. IGI Global. pp. 1-24. ISBN 9798369387443 Available at: https://www.igi-global.com/chapter/generative-ai-f...

Dadhich, Avinash, Yadav, Rohit, Yadav, Mohit, Huzooree, Geshwaree and Dewasiri, Narayanage Jayantha (2025) Teacher-AI Collaboration and the Future of the Educator's Role. In: Transformative AI Practices for Personalized Learning Strategies. IGI Global. pp. 355-377. ISBN 9798369387443 Available at: https://www.igi-global.com/chapter/teacher-ai-coll...

Yadav, Rohit, Yadav, Mohit and Nghiem, Xuan-Hoa (2025) Integrating Chatbots Into Metaverse-Based Classroom. In: Harnessing Chatbots for Effective Language Teaching. IGI Global Scientific Publishing. pp. 1-24. ISBN 9798369399743 Available at: https://doi.org/10.4018/979-8-3693-9974-3.ch001

Yadav, Rohit, Huzooree, Geshwaree and Yadav, Mohit (2025) The Integration of AI With IoT for Personalized In-Store Experiences in the Experience Economy. In: Leveraging AI-Powered Marketing in the Experience-Driven Economy. IGI Global Scientific Publishing. pp. 259-278. ISBN 9798369395615 Available at: https://doi.org/10.4018/979-8-3693-9561-5.ch009

Yadav, Rohit, Nghiem, Xuan-Hoa and Yadav, Mohit (2025) Adaptive AI in Metaverse Language Education. In: Harnessing Chatbots for Effective Language Teaching. IGI Global. pp. 49-74. ISBN 9798369399743 Available at: https://doi.org/10.4018/979-8-3693-9974-3.ch003

Yadav, Rohit, Nghiem, Xuan-Hoa, Limbu, Yam B., Huhmann, Bruce A. and Yadav, Mohit (2025) Upskilling Service Employees for Digital Transformation Using Gamified Training. In: Strategic Workforce Reskilling in Service Marketing. IGI Global. pp. 217-232. ISBN 9798337301662 Available at: https://doi.org/10.4018/979-8-3373-0164-8.ch011

Yadav, Rohit, Nghiem, Xuan-Hoa and Yadav, Mohit (2025) Gamification Elements in Language-Learning Chatbots. In: Harnessing Chatbots for Effective Language Teaching. IGI Global Scientific Publishing. pp. 25-48. Available at: https://doi.org/10.4018/979-8-3693-9974-3.ch002

Conference or Workshop Item

Mishra, Dipandi, Yadav, Mohit, Biswal, Saroj Kanta, Khurana, Rahul, Srivastava, Anugamini Priya, Hung, Ta Huy and Yadav, Rohit (2024) Big data in Education: Past, present and future. In: 2024 4th International Conference on Innovative Practices in Technology and Management (ICIPTM), 21-23 February 2024, Noida, India. Available at: https://doi.org/10.1109/ICIPTM59628.2024.10563739

-, Pankaj, Yadav, Rohit, Naim, Iram, Kumar, Mohan, Misra, Sasmita, Dewasiri, Narayanage Jayantha, Rathnasiri, Mananage Shanika Hansini, Yadav, Mohit, Balodi, Arun, Kar, Subhasree and Vihari, Nitin Simha (2024) An exploratory study to identify effects of Blockchain technology on organizational change and practices. In: 2023 IEEE Technology & Engineering Management Conference - Asia Pacific (TEMSCON-ASPAC), 14-16 December 2023, Bengaluru, India. Available at: https://doi.org/10.1109/TEMSCON-ASPAC59527.2023.10...