Mishra, Udgam, Jayawardena, Nirma Sadamali and Thaichon, Park (2024) Exploring the role of artificial intelligence for luxury hotel brands. In: Technology and luxury hospitality : AI, Blockchain and the metaverse. Routledge, London, pp. 278-294. ISBN 9781003488248

Jayawardena, Nirma Sadamali, Thaichon, Park, Quach, Sara and Bandyopadhyay, Chinmoy (2024) Future of ChatGPT in marketing. Ceylon Today.

Lavuri, Rambabu, Kaul, Dimple, Mohan, Geetha, Jayawardena, Nirma Sadamali and Thaichon, Park (2023) Identifying factors influencing purchase intention of sustainable luxury retailing products. International Journal of Retail & Distribution Management. ISSN 0959-0552 (In Press)

Jayawardena, Nirma Sadamali, Quach, Sara, Bandyopadhyay, Chinmoy and Thaichon, Park (2023) Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands. Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855 (In Press)

Jayawardena, Nirma, Quach, Sara, Thaichon, Park, Ross, Mitchell, Weaven, Scott and Behl, Abhishek (2023) Organisational and regulatory strategies to combat false news circulation on social media. Journal of Strategic Marketing. ISSN 1466-4488 (In Press)

Mishra, Udgam, Jayawardena, Nirma and Thaichon, Park (2023) Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal. In: Luxury Marketing, Sustainability and Technology. Routledge, London, pp. 92-115. ISBN 9781003321378

Jayawardena, Nirma, Quach, Sara, Perera, Charitha Harshani, Thaichon, Park and Dewasiri, Narayanage Jayantha (2023) Luxury Marketing and sustainability in the South Asian Context. In: Luxury Marketing, Sustainability and Technology. Routledge, London, pp. 1-14. ISBN 9781003321378

Jayawardena, Nirma, Thaichon, Park, Quach, Sara, Razzaq, Ali and Behl, Abhishek (2023) The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review. Journal of Business Research, 160: 113739. ISSN 0148-2963

Srivastava, Abhinav and Thaichon, Park (2022) What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives. Asia Pacific Journal of Marketing and Logistics, 35 (3). pp. 687-725. ISSN 1355-5855