Shabnam, Saadia, Roy, Sanjit K., Roten, Yonathan Silvain, Singh, Gaganpreet ORCID: https://orcid.org/0000-0002-2807-2511, Suh, Taewon and Li, Hairong (2026) Transformative phygital service research (TPSR): an agenda for future research. Journal of Services Marketing. Emerald Group Publishing Ltd. . ISSN 0887-6045 (In Press) Available at: https://doi.org/10.1108/JSM-09-2025-0679

Qiu, Xinxin, Roy, Sanjit K., Singh, Gaganpreet and Gruner, Richard L. (2024) Multi‐Technological Solutions for In‐Store Smart Retailing. Journal of Consumer Behaviour. John Wiley & Sons . ISSN 1472-0817 Available at: https://doi.org/10.1002/cb.2447

Roy, Sanjit K., Tsao, Hsiu-Yuan, Lin, Ching-Chang, Singh, Gaganpreet and Lo, Hui-Yi (2024) Do you love traveling to the beach or mountain? Predicting personality traits and choice behaviour. Journal of Strategic Marketing. pp. 1-16. Routledge . ISSN 0965-254X (In Press) Available at: https://doi.org/10.1080/0965254X.2024.2428629

Singh, Gaganpreet, Roy, Sanjit K., Apostolidis, Chrysostomos, Quaddus, Mohammed and Sadeque, Saalem (2024) Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing. Technological Forecasting and Social Change, 210. Elsevier . ISSN 0040-1625 Available at: https://doi.org/10.1016/j.techfore.2024.123870

Roy, Sanjit K., Singh, Gaganpreet, Hollebeek, Linda D., Shabnam, Saadia, Japutra, Arnold, van Doorn, Sebastian, Ray, Subhasis and Appio, Francesco Paolo (2024) Smart service value: Conceptualization, scale development, and validation in the retailing context. Technovation, 137. Elsevier . ISSN 0166-4972 Available at: https://doi.org/10.1016/j.technovation.2024.103097

Singh, Gaganpreet, Roy, Sanjit, Pandey, Neeraj and Sahni, Sanjeev P. (2024) Surana & Surana international attorneys: Business opportunity or conscious business philosophy? Ivey Publishing-W34839. Ivey Business School Foundation . Available at: https://www.iveypublishing.ca/s/product/surana-sur...

Roy, Sanjit K. and Singh, Gaganpreet (2024) Case 17: Bisleri—marketing to manage the counterfeit challenge. In: Marketing case studies in emerging markets : Contemporary multi-industry issues and best-practices. Springer Business Cases. Springer, Cham. pp. 233-241. ISBN 978-3-031-51689-4 Available at: https://doi.org/10.1007/978-3-031-51689-4_18

Roy, Sanjit K., Singh, Gaganpreet, Gruner, Richard L., Dey, Bidit L., Shabnam, Saadia, Muhammad, Syed Sardar and Quaddus, Mohammed (2023) Relationship quality in customer-service robot interactions in Industry 5.0: An analysis of value recipes. Information systems frontiers : a journal of research and innovation. Springer . ISSN 1572-9419 | 1387-3326 (In Press) Available at: https://doi.org/10.1007/s10796-023-10445-y

Roy, Sanjit K., Singh, Gaganpreet, Sadeque, Saalem and Gruner, Richard L. (2023) Customer experience quality with social robots: Does trust matter ? Technological Forecasting and Social Change. Elsevier . ISSN 00401625 (In Press) Available at: https://doi.org/10.1016/j.techfore.2023.123032

Roy, Sanjit K., Singh, Gaganpreet, Sadeque, Saalem, Harrigana, Paul and Coussement, Kristof (2023) Customer engagement with digitalized interactive platforms in retailing. Journal of Business Research, 164: 114001. pp. 1-15. Elsevier Inc. . ISSN 0148-2963 Available at: https://doi.org/10.1016/j.jbusres.2023.114001

Roy, Sanjit K., Singh, Gaganpreet, Japutra, Arnold and Javed, Mansoor (2023) Circle the wagons: measuring the strength of consumers’ brand defense. Journal of Strategic Marketing, 31 (4). pp. 817-837. Routledge . ISSN 0965-254X Available at: https://doi.org/10.1080/0965254X.2021.1999305

Roy, Sanjit K., Japutra, Arnold, Singh, Gaganpreet and Chakraborti, Rajdeep (2023) Decision comfort and student engagement in higher education. Journal of Marketing for Higher Education. Taylor and Francis . ISSN 1540-7144 (In Press) Available at: https://doi.org/10.1080/08841241.2023.2186558

Roy, Sanjit K., Singh, Gaganpreet, Hatton, Corey, Dey, Bidit, Ameen, Nisreen and Kumar, Satish (2022) Customers’ motives to co-create in smart services interactions. Electronic Commerce Research. Springer . ISSN 1389-5753 (In Press) Available at: https://doi.org/10.1007/s10660-022-09633-w

Roy, Sanjit K., Sharma, Apurv, Bose, Sunny and Singh, Gaganpreet (2022) Consumer - brand relationship: A brand hate perspective. Journal of Business Research, 144. pp. 1293-1304. Elsevier Inc. . ISSN 01482963 Available at: https://doi.org/10.1016/j.jbusres.2022.02.065

Shah, Bhavin and Singh, Gaganpreet (2021) Can collaborative buffering strategies reduce distribution costs while improving product returns?: A case of an Asian e-retailer. Benchmarking, 28 (9). pp. 2808-2834. Emerald Group Holdings Ltd. . ISSN 14635771 Available at: https://doi.org/10.1108/BIJ-09-2020-0478

Roy, Sanjit K., Singh, Gaganpreet and Shabnam, Saadia (2021) Modelling customer engagement behaviour in smart retailing. Australasian Journal of Information Systems, 25. pp. 1-30. UQ Business School, The University of Queensland . ISSN 14498618 Available at: https://doi.org/10.3127/ajis.v25i0.2967

Roy, Sanjit K., Singh, Gaganpreet and Sekhon, Harjit (2020) Exploring customers’ motives to engage in value co-creation: An abstract. In: 2019 AMS World Marketing Congress, July 09-12, 2019, Edinburgh, United Kingdom. Available at: https://doi.org/10.1007/978-3-030-42545-6_119

Pandey, Neeraj, Jha, Sumi and Singh, Gaganpreet (2020) Promotion of green products on Facebook: insights from millennials. International Journal of Management Practice, 13 (3). pp. 275-294. Inderscience Publishers . ISSN 14779064 Available at: https://doi.org/0.1504/IJMP.2020.10028113

Roy, Sanjit K., Singh, Gaganpreet, Hope, Megan, Nguyen, Bang and Harrigana, Paul (2019) The rise of smart consumers: Role of smart servicescape and smart consumer experience cocreation. Journal of Marketing Management, 35 (15-16). pp. 1480-1513. Taylor & Francis . ISSN 0267257X Available at: https://doi.org/10.1080/0267257X.2019.1680569

Singh, Gaganpreet and Pandey, Neeraj (2019) Revisiting green packaging from a cost perspective: The remanufacturing vs new manufacturing process. Benchmarking: An International Journal, 26 (3). pp. 1080-1104. Emerald . ISSN 1463-5771 Available at: https://doi.org/10.1108/BIJ-04-2018-0099

Singh, Gaganpreet and Pandey, Neeraj (2018) The determinants of green packaging that influence buyers’ willingness to pay a price premium. Australasian Marketing Journal, 26 (3). pp. 221-230. Elsevier Australia . ISSN 14413582 Available at: https://doi.org/10.1016/j.ausmj.2018.06.001

Tania, Bucic and Singh, Gaganpreet (2018) Apple watch: managing innovation resistance. Ivey Businesss School Foundation, Canada.

Singh, Gaganpreet (2018) BIRA 91: Setting new prices in the established segment. Other. Ivey Business School Foundation, Ontario.