Roy, Sanjit K., Singh, Gaganpreet
ORCID: https://orcid.org/0000-0002-2807-2511, Rasoolimanesh, S. Mostafa, Das, Ronnie and Tehrani, Ali N.
(2026)
Decision delegation to GenAI agents in travel planning: Responsible AI signals, delegation levels, and the transparency paradox.
Tourism Management Perspectives, 64: 101512.
Elsevier B.V.
.
ISSN 2211-9736
Available at: https://doi.org/10.1016/j.tmp.2026.101512
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Abstract
Generative Artificial Intelligence (GenAI) is becoming an integral part of travel planning. This fundamental transformation is changing the definition of travel decision delegation, calling for fresh research into responsible AI in tourism. Drawing on agency theory, trust theory and decision delegation framework, this study conceptualises five responsible AI characteristics (reliability, fairness, trustworthiness, accountability, transparency) as evaluative signals for travellers to assess GenAI across three decision delegation levels, i.e., attribute set, choice set, and final decision. Using a multi-method approach, we analyse data collected from 421 travellers. Findings suggest that reliability and accountability are consistent drivers of delegation across all levels, whereas trustworthiness is a threshold condition that becomes significant at the attribute level. We also found that excessive transparency can lead to cognitive overload and reduce willingness to GenAI decision delegation. Our findings encourage future research into responsible AI development in understanding system complexity, algorithmic explainability and traveller delegation confidence.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Accountability | Automated travel planning | Decision delegation | Generative AI | GenAI | Reliability | Responsible AI | Transparency | Trust |
| Subjects: | Physical, Life and Health Sciences > Computer Science Social Sciences and humanities > Social Sciences > Planning and Development Social Sciences and humanities > Social Sciences > Communication and Transportation |
| Vol/Issue no. published date: | November 2026 |
| Depositing User: | Mr. Syed Anas Ali |
| Date Deposited: | 15 Sep 2026 06:55 |
| Last Modified: | 15 Sep 2026 06:55 |
| Official URL: | https://doi.org/10.1016/j.tmp.2026.101512 |
| Funders: | Edith Cowan University, Australia |
| URI: | https://pure.jgu.edu.in/id/eprint/12594 |
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