Book Section

Saxena, Arun and Banerji, Diptiman (2023) How does star rating influence consumers’ purchase intention: The roles of brand image and rating volume? In: Digital Economy Post COVID-19 Era : Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023. Springer Proceedings in Business and Economics. Springer, Singapore. pp. 245-260. ISBN 9789819901975 Available at: https://doi.org/10.1007/978-981-99-0197-5_15