Saxena, Arun and Banerji, Diptiman (2023) How does star rating influence consumers’ purchase intention: The roles of brand image and rating volume? In: Digital Economy Post COVID-19 Era : Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023. Springer Proceedings in Business and Economics . Springer , Singapore. pp. 245-260. ISBN 9789819901975 Available at: https://doi.org/10.1007/978-981-99-0197-5_15

Saxena, Arun ORCID: https://orcid.org/0000-0002-1661-3739 (2023) How does star rating influence consumers' willingness to pay a premium? The roles of brand image, consumer involvement, and review volume. Doctoral thesis, O.P. Jindal Global University, Haryana, India.