Article

Sangroya, Deepak, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Saha, Raiswa and Gupta, Yuvika (2025) Evolution of rebranding : a structured literature review and research agenda. Marketing Intelligence and Planning. ISSN 0263-4503

Grover, Karan, Saha, Victor and Sangroya, Deepak (2025) Tourist innovativeness: Scale development and validation. Tourism Recreation Research. pp. 1-17. ISSN 0250-8281 (In Press)

-, Garima, Sangroya, Deepak and Joshi, Yatish (2025) Anti‐consumption research: A systematic literature review and research agenda. International Journal of Consumer Studies, 49 (2): e70035. ISSN 1470-6423

Sangroya, Deepak, Joshi, Yatish, Agarwal, Reeti and Alghafes, Rsha (2025) Industrial consumers switching to green energy? An application of the theory of market choice behavior and business strategy. Business Strategy and the Environment, 34 (2). pp. 2405-2422. ISSN 0964-4733

Sangroya, Deepak and Kabra, Gaurav (2024) Mapping the domain of smart tourism: Bibliometric insights and literature review. AIP Conference Proceedings, 3220 (1). ISSN 0094-243X

Kabra, Gaurav and Sangroya, Deepak (2024) Relationship between technological, organizational, environmental factors affecting design thinking adoption in organizations. AIP Conference Proceedings, 3220 (1). ISSN 0094-243X

Jebarajakirthy, Charles, Sivapalan, Achchuthan, Das, Manish, Maseeh, Haroon Iqbal, Ashaduzzaman, Md, Strong, Carolyn and Sangroya, Deepak (2024) A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption. European Journal of Marketing. ISSN 0309-0566 (In Press)

Sangroya, Deepak and Kabra, Gaurav (2023) Improving students’ engagement using gamification by integrating flow theory and self determination theory. AIP Conference Proceedings, 2909 (1). ISSN 0094-243X

Kabra, Gaurav and Sangroya, Deepak (2023) Understanding behavioural intention to use telemedicine in healthcare: Insights from medical practitioners. AIP Conference Proceedings, 2909 (1). ISSN 1551-7616 | 0094-243X

Chaudhary, Sanjay, Sangroya, Deepak, Arrigo, Elisa and Cappiello, Giuseppe (2023) The impact of market orientation on small firm performance: A configurational approach. International Journal of Emerging Markets, 18 (10). pp. 4154-4169. ISSN 1746-8809

Ghura, Amarpreet Singh, Chaudhary, Sanjay and Sangroya, Deepak (2023) Corporate entrepreneurship environment and younger workforce engagement: An empirical examination. Vision: The Journal of Business Perspective. pp. 1-14. ISSN 0972-2629 (In Press)

Yadav, Rambalak, Sangroya, Deepak and Pereira, Vijay (2023) Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities. Information Systems and e-Business Management. ISSN 1617-9846

Maseeh, Haroon Iqbal, Sangroya, Deepak, Jebarajakirthy, Charles, Adil, Mohd, Kaur, Jaspreet, Yadav, Miklesh P. and Saha, Raiswa (2022) Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory. Psychology and Marketing, 39 (12). pp. 2302-2327. ISSN 1520-6793

Adil, Mohd, Sadiq, Mohd, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Sangroya, Deepak and Bharti, Kumkum (2022) Online service failure: Antecedents, moderators and consequences. Journal of Service Theory and Practice, 32 (6). pp. 797-842. ISSN 2055-6225

Joshi, Yatish, Uniyal, Dwarika Prasad and Sangroya, Deepak (2021) Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence. Journal of Cleaner Production, 328: 129638. ISSN 9596526

Chaudhary, Sanjay, Sangroya, Deepak and Nema, Priyanka (2021) Exploring relationships between family firms’ market orientation and innovation: proposition of a conceptual framework. FIIB Business Review, 10 (4). pp. 393-403. ISSN 23197145

Sangroya, Deepak, Yadav, Rambalak and Joshi, Yatish (2021) Does gamified interaction build a strong consumer-brand connection? A study of mobile applications. Australasian Journal of Information Systems, 25. pp. 1-23. ISSN 13262238

Liyanaarachchi, Gajendra, Deshpande, Sameer, Weaven, Scott, Sangroya, Deepak, Jebarajakirthy, Charles, Bodle, Kerry and Roemer, Carina (2021) Strengthening sustainability initiatives: a case for repositioning Australian Indigenous communities as dominant stakeholders in managing bushfire risks. Journal of Strategic Marketing, 22 (3). pp. 271-295. ISSN 0965254X

Bodhi, Rahul, Singh, Tripti, Joshi, Yatish and Sangroya, Deepak (2021) Impact of psychological factors, university environment and sustainable behaviour on teachers' intention to incorporate inclusive education in higher education. International Journal of Educational Management, 36 (4). pp. 381-396. ISSN 0951354X

Sangroya, Deepak, Kabra, Gaurav, Joshi, Yatish and Yadav, Mohit (2020) Green energy management in India for environmental benchmarking: From concept to practice. Management of Environmental Quality: An International Journal, 31 (5). pp. 1329-1349. ISSN 14777835

Joshi, Yatish, Sangroya, Deepak, Srivastava, Anugamini Priya and Yadav, Mayank (2019) Modelling the predictors of young consumers' sustainable consumption intention. International Journal of Nonprofit and Voluntary Sector Marketing, 24 (4): e1663. ISSN 1479103X

Book Section

Sangroya, Deepak, Gangwani, Kishore Kumar and Chaudhary, Sanjay (2024) Wind Energy in India. In: India’s energy revolution : Insights into the becoming of a global power. Routledge, London, pp. 121-136. ISBN 9781003281818

Working papers (or Preprints)

Singh, Amarpreet, Chaudhary, Sanjay and Sangroya, Deepak (2021) Corporate entrepreneurship environment and younger workforce engagement: An empirical examination. [Working papers (or Preprints)]