Sangroya, Deepak ORCID: https://orcid.org/0000-0001-8199-9984 and Bisla, Nidhi ORCID: https://orcid.org/0009-0002-4242-4912 (2026) Barriers to the adoption of solar water pumps by farmers in India. In: International Conference Series: Technology and Smart Society, ETLTC 2025, 20 January 2025 - 26 January 2025, Hybrid, Aizuwakamatsu. Available at: https://doi.org/10.1063/5.0329270

Grover, Karan ORCID: https://orcid.org/0009-0006-3430-3722, Saha, Victor ORCID: https://orcid.org/0000-0001-9443-8123 and Sangroya, Deepak ORCID: https://orcid.org/0000-0001-8199-9984 (2026) Tourist innovativeness: Scale development and validation. Tourism Recreation Research, 51 (2). pp. 551-567. Taylor and Francis Ltd. . ISSN 0250-8281 Available at: https://doi.org/10.1080/02508281.2025.2460806

Sivapalan, Achchuthan, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Sangroya, Deepak and Kumar, Sushant (2025) Green consumption across borders: a hybrid meta-analytic investigation exploring cultural values, human development and internet access. European Journal of Marketing. pp. 1-59. Emerald Publishing . ISSN 0309-0566 (In Press) Available at: https://doi.org/10.1108/EJM-06-2023-0499

Sangroya, Deepak, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Saha, Raiswa and Gupta, Yuvika (2025) Evolution of rebranding : a structured literature review and research agenda. Marketing Intelligence and Planning. Emerald Publishing . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-06-2024-0443

-, Garima, Sangroya, Deepak and Joshi, Yatish (2025) Anti‐consumption research: A systematic literature review and research agenda. International Journal of Consumer Studies, 49 (2): e70035. Wiley-Blackwell Publishing Ltd . ISSN 1470-6423 Available at: https://doi.org/10.1111/ijcs.70014

Sangroya, Deepak, Joshi, Yatish, Agarwal, Reeti and Alghafes, Rsha (2025) Industrial consumers switching to green energy? An application of the theory of market choice behavior and business strategy. Business Strategy and the Environment, 34 (2). pp. 2405-2422. John Wiley and Sons Ltd . ISSN 0964-4733 Available at: https://doi.org/10.1002/bse.4093

Sangroya, Deepak and Kabra, Gaurav (2024) Mapping the domain of smart tourism: Bibliometric insights and literature review. AIP Conference Proceedings, 3220 (1). American Institute of Physics . ISSN 0094-243X Available at: https://doi.org/10.1063/5.0235119

Kabra, Gaurav and Sangroya, Deepak (2024) Relationship between technological, organizational, environmental factors affecting design thinking adoption in organizations. AIP Conference Proceedings, 3220 (1). American Institute of Physics . ISSN 0094-243X Available at: https://doi.org/10.1063/5.0235600

Sangroya, Deepak, Gangwani, Kishore Kumar and Chaudhary, Sanjay (2024) Wind Energy in India. In: India’s energy revolution : Insights into the becoming of a global power. Routledge, London. pp. 121-136. ISBN 9781003281818 Available at: https://doi.org/10.4324/9781003281818-7

Jebarajakirthy, Charles, Sivapalan, Achchuthan, Das, Manish, Maseeh, Haroon Iqbal, Ashaduzzaman, Md, Strong, Carolyn and Sangroya, Deepak (2024) A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption. European Journal of Marketing. Emerald Publishing Limited . ISSN 0309-0566 (In Press) Available at: https://doi.org/10.1108/EJM-06-2021-0436

Sangroya, Deepak and Kabra, Gaurav (2023) Improving students’ engagement using gamification by integrating flow theory and self determination theory. AIP Conference Proceedings, 2909 (1). American Institute of Physics . ISSN 0094-243X Available at: https://doi.org/10.1063/5.0181951

Kabra, Gaurav and Sangroya, Deepak (2023) Understanding behavioural intention to use telemedicine in healthcare: Insights from medical practitioners. AIP Conference Proceedings, 2909 (1). American Institute of Physics . ISSN 1551-7616 | 0094-243X Available at: https://doi.org/10.1063/5.0181991

Chaudhary, Sanjay, Sangroya, Deepak, Arrigo, Elisa and Cappiello, Giuseppe (2023) The impact of market orientation on small firm performance: A configurational approach. International Journal of Emerging Markets, 18 (10). pp. 4154-4169. Emerald . ISSN 1746-8809 Available at: https://doi.org/10.1108/IJOEM-03-2021-0411

Ghura, Amarpreet Singh, Chaudhary, Sanjay and Sangroya, Deepak (2023) Corporate entrepreneurship environment and younger workforce engagement: An empirical examination. Vision: The Journal of Business Perspective. pp. 1-14. SAGE . ISSN 0972-2629 (In Press) Available at: https://doi.org/10.1177/09722629231157471

Yadav, Rambalak, Sangroya, Deepak and Pereira, Vijay (2023) Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities. Information Systems and e-Business Management. Springer Nature . ISSN 1617-9846 Available at: https://doi.org/10.1007/s10257-023-00632-4

Maseeh, Haroon Iqbal, Sangroya, Deepak, Jebarajakirthy, Charles, Adil, Mohd, Kaur, Jaspreet, Yadav, Miklesh P. and Saha, Raiswa (2022) Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory. Psychology and Marketing, 39 (12). pp. 2302-2327. Wiley-Blackwell . ISSN 1520-6793 Available at: https://doi.org/10.1002/mar.21748

Adil, Mohd, Sadiq, Mohd, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Sangroya, Deepak and Bharti, Kumkum (2022) Online service failure: Antecedents, moderators and consequences. Journal of Service Theory and Practice, 32 (6). pp. 797-842. Edward Elgar Publishing Ltd. . ISSN 2055-6225 Available at: https://doi.org/10.1108/JSTP-01-2022-0019

Joshi, Yatish, Uniyal, Dwarika Prasad and Sangroya, Deepak (2021) Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence. Journal of Cleaner Production, 328: 129638. Elsevier Ltd . ISSN 9596526 Available at: https://doi.org/10.1016/j.jclepro.2021.129638

Chaudhary, Sanjay, Sangroya, Deepak and Nema, Priyanka (2021) Exploring relationships between family firms’ market orientation and innovation: proposition of a conceptual framework. FIIB Business Review, 10 (4). pp. 393-403. Sage Publications India Pvt. Ltd . ISSN 23197145 Available at: https://doi.org/10.1177/23197145211020724

Sangroya, Deepak, Yadav, Rambalak and Joshi, Yatish (2021) Does gamified interaction build a strong consumer-brand connection? A study of mobile applications. Australasian Journal of Information Systems, 25. pp. 1-23. UQ Business School, The University of Queensland . ISSN 13262238 Available at: https://doi.org/10.3127/ajis.v25i0.3105

Liyanaarachchi, Gajendra, Deshpande, Sameer, Weaven, Scott, Sangroya, Deepak, Jebarajakirthy, Charles, Bodle, Kerry and Roemer, Carina (2021) Strengthening sustainability initiatives: a case for repositioning Australian Indigenous communities as dominant stakeholders in managing bushfire risks. Journal of Strategic Marketing, 22 (3). pp. 271-295. Routledge . ISSN 0965254X Available at: https://doi.org/10.1080/0965254X.2021.1874491

Bodhi, Rahul, Singh, Tripti, Joshi, Yatish and Sangroya, Deepak (2021) Impact of psychological factors, university environment and sustainable behaviour on teachers' intention to incorporate inclusive education in higher education. International Journal of Educational Management, 36 (4). pp. 381-396. Emerald Group Holdings Ltd. . ISSN 0951354X Available at: https://doi.org/10.1108/IJEM-02-2020-0113

Singh, Amarpreet, Chaudhary, Sanjay and Sangroya, Deepak (2021) Corporate entrepreneurship environment and younger workforce engagement: An empirical examination. [Preprint] Available at: https://jgu.s3.ap-south-1.amazonaws.com/jgbs/abstr...

Sangroya, Deepak, Kabra, Gaurav, Joshi, Yatish and Yadav, Mohit (2020) Green energy management in India for environmental benchmarking: From concept to practice. Management of Environmental Quality: An International Journal, 31 (5). pp. 1329-1349. Emerald Group Holdings Ltd. . ISSN 14777835 Available at: https://doi.org/10.1108/MEQ-11-2019-0237

Joshi, Yatish, Sangroya, Deepak, Srivastava, Anugamini Priya and Yadav, Mayank (2019) Modelling the predictors of young consumers' sustainable consumption intention. International Journal of Nonprofit and Voluntary Sector Marketing, 24 (4): e1663. Wiley-Blackwell . ISSN 1479103X Available at: https://doi.org/10.1002/nvsm.1663