Article

Roopak, Roopendra, Chakrabarti, Somnath and Sreen, Naman (2025) Engaged to Gain: how psychological needs drive integrative benefits via online customer engagement. Journal of Retailing and Consumer Services, 87: 104383. Elsevier . ISSN 0969-6989 Available at: https://doi.org/10.1016/j.jretconser.2025.104383

Roopak, Roopendra and Chakrabarti, Somnath (2024) Framing knowledge structure of customer engagement: a multimethod review. VINE Journal of Information and Knowledge Management Systems. Emerald Publishing Limited . ISSN 2059-5891 Available at: https://doi.org/10.1108/VJIKMS-12-2022-0364

Samal, Arbind, Koshta, Nitin, Tripathy, Asit, Roopak, Roopendra and Mangla, Sachin Kumar (2023) Identifying the drivers of commitment to organizational sustainability in SMEs: the role of entrepreneurial orientation, organization climate and innovative workplace behavior. Production Planning & Control. Taylor and Francis . ISSN 0953-7287 | 1366-5871 Available at: https://doi.org/10.1080/09537287.2023.2291376

Tripathy, Asit, Bhuyan, Atanu, Padhy, R.K, Mangla, Sachin Kumar and Roopak, Roopendra (2023) Drivers of lithium-ion batteries recycling industry toward circular economy in Industry 4.0. Computers and Industrial Engineering, 179: 109157. Elsevier . ISSN 0360-8352 Available at: https://doi.org/10.1016/j.cie.2023.109157

Book Section

Roopak, Roopendra, Bandyopadhyay, Chinmoy and Pradhan, Swikruti (2025) Eco-stories that stick: Sustainability-focused digital marketing strategies by rustic hue. In: Cases on Effective Digital Marketing for Competitive Organizations. IGI Global . pp. 189-222. ISBN 9798369353974 Available at: https://www.igi-global.com/chapter/eco-stories-tha...