Items where Author is "Paul, Justin"

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Number of items: 3.

Article

Saha, Victor, Das, Manish and Paul, Justin (2023) Can Masstige brands be introduced in the B2B markets? An exploratory study. Industrial Marketing Management, 114. pp. 32-46. ISSN 0019-8501

Das, Manish, Roy, Abhirupa, Paul, Justin and Saha, Victor (2022) High and low impulsive buying in social commerce: A SPAR-4-SLR and fsQCA approach. IEEE Transactions on Engineering Management, 71. pp. 1-5. ISSN 00189391

Gupta, Parul, Chauhan, Sumedha, Paul, Justin and Jaiswal, Mahadeo (2020) Social entrepreneurship research: A review and future research agenda. Journal of Business Research, 113. pp. 209-229. ISSN 1482963

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