Items where Author is "Paul, Justin"
Article
Saha, Victor, Das, Manish and Paul, Justin (2023) Can Masstige brands be introduced in the B2B markets? An exploratory study. Industrial Marketing Management, 114. pp. 32-46. Elsevier Inc. . ISSN 0019-8501 Available at: https://doi.org/10.1016/j.indmarman.2023.07.009
Das, Manish, Roy, Abhirupa, Paul, Justin and Saha, Victor (2022) High and low impulsive buying in social commerce: A SPAR-4-SLR and fsQCA approach. IEEE Transactions on Engineering Management, 71. pp. 1-5. Institute of Electrical and Electronics Engineers Inc. . ISSN 00189391 Available at: https://doi.org/https://doi.org/10.1109/TEM.2022.3...
Gupta, Parul, Chauhan, Sumedha, Paul, Justin and Jaiswal, Mahadeo (2020) Social entrepreneurship research: A review and future research agenda. Journal of Business Research, 113. pp. 209-229. Elsevier Inc. . ISSN 1482963 Available at: https://doi.org/10.1016/j.jbusres.2020.03.032
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