Items where Author is "Paul, Justin"
Saha, Victor, Das, Manish and Paul, Justin (2023) Can Masstige brands be introduced in the B2B markets? An exploratory study. Industrial Marketing Management, 114. pp. 32-46. ISSN 0019-8501
Das, Manish, Roy, Abhirupa, Paul, Justin and Saha, Victor (2022) High and low impulsive buying in social commerce: A SPAR-4-SLR and fsQCA approach. IEEE Transactions on Engineering Management, 71. pp. 1-5. ISSN 00189391
Gupta, Parul, Chauhan, Sumedha, Paul, Justin and Jaiswal, Mahadeo (2020) Social entrepreneurship research: A review and future research agenda. Journal of Business Research, 113. pp. 209-229. ISSN 1482963