Mishra, Udgam, Jayawardena, Nirma Sadamali and Thaichon, Park (2024) Exploring the role of artificial intelligence for luxury hotel brands. In: Technology and luxury hospitality : AI, Blockchain and the metaverse. Routledge, London, pp. 278-294. ISBN 9781003488248

Jayawardena, Nirma Sadamali, Thaichon, Park, Quach, Sara and Bandyopadhyay, Chinmoy (2024) Future of ChatGPT in marketing. Ceylon Today.

Lavuri, Rambabu, Kaul, Dimple, Mohan, Geetha, Jayawardena, Nirma Sadamali and Thaichon, Park (2023) Identifying factors influencing purchase intention of sustainable luxury retailing products. International Journal of Retail & Distribution Management. ISSN 0959-0552 (In Press)

Jayawardena, Nirma Sadamali, Quach, Sara, Bandyopadhyay, Chinmoy and Thaichon, Park (2023) Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands. Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855 (In Press)