Items where Author is "Chikkara, Ritu"
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Garg, Ruchi, Chikkara, Ritu, Suman, Himanshu, Pande, Shashan, Sharan, Rahul and Panda, Tapan Kumar (2019) Consumer-brand relations: An investigation into the concept of brand hate. In: Global Branding: Breakthroughs in Research and Practice. IGI Global, Hershey, PA. pp. 656-667. ISBN 9781522592839 Available at: https://doi.org/10.4018/978-1-5225-9282-2.ch032