Items where Author is "Chikkara, Ritu"
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Garg, Ruchi, Chikkara, Ritu, Suman, Himanshu, Pande, Shashan, Sharan, Rahul and Panda, Tapan Kumar
(2019)
Consumer-brand relations: An investigation into the concept of brand hate.
In:
Global Branding: Breakthroughs in Research and Practice.
IGI Global, Hershey, PA, pp. 656-667.
ISBN 9781522592839