Article

Bibi, Gulshan (2024) Employee mobility as a knowledge development strategy. Human Resource Management Review. ISSN 1053-4822 (In Press)

Book Section

Bandyopadhyay, Chinmoy and Bibi, Gulshan (2025) How do social enterprises tackle taboo topics using social marketing? In: Reference Module in Social Sciences. Elsevier. ISBN 9780443157851 (In Press)

Bibi, Gulshan, Bandyopadhyay, Chinmoy and Jayawardena, Nirma (2024) Beyond the paycheck: Conceptualizing employer brand activism. In: Reference Module in Social Sciences. Elsevier. (In Press)

Jayawardena, Nirma Sadamali, Bandyopadhyay, Chinmoy and Bibi, Gulshan (2024) From Interaction to Immersion : Exploring AR and VR's transformative role in consumer engagement. In: Improving service quality and customer engagement with marketing intelligence. IGI Global Publishing, pp. 143-166. ISBN 9798369368138